Mohbad

Mohbad

Country: NG | Gender: male

Influence: 63.60% Fanbase: 58.59% Trending: 66.10% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.74% • Very Strong

As of 2025-09-09

2,365,198

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:48:29 UTC

Genres

poppopafropopnigerian popothersworldwide

Biography

Aloba Promise Ilerioluwa Oladimeji, known professionally as Mohbad (Imole), is a Nigerian songwriter, performer, rapper, and singer. He gained recognition in 2019 through a series of freestyles and hit songs such as KPK, Feel Good, Back Side, and Ronaldo. Mohbad is known for his contributions to street pop and Afrobeats music genres.

Mohbad Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mohbad indexes high with fans in the 25-34 range in NIGERIA, UNITED STATES, FRANCE. The skew is heavily male (73%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 937,029 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Airtel, A.P.C., Palm Angels, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mohbad when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mohbad score 9.56%Very Strong bucket.
Brand: AirtelBrand: A.P.C.Brand: Palm Angels
Followers:2,365,198
Engagements:225,998
Rate:9.6%
Posts:147
Views:1,207,029
Avg Likes:224,401
Avg Comments:8,931
Avg Views:1,207,029

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,365,198 · Engagements 225,998 · Rate 9.6%
Posts 147 · Views 1,207,029 · Avg Likes 224,401 · Avg Comments 8,931 · Avg Views 1,207,029
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
18-24: 42%
35-44: 6%
13-17: 4%
Largest: 25-34 (47%); next: 18-24 (42%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries NIGERIA (32%)
UNITED STATES (17%)
FRANCE (9%)
GHANA (6%)
KENYA (5%)
Top regions: NIGERIA (32%), UNITED STATES (17%), FRANCE (9%)
Platform Engagement Instagram: 200,360 avg likes/post · Tiktok: 270,000 avg views/post · Youtube: 937,029 avg views/post Best reach: Youtube 937,029 avg views; best engagement: Instagram 200,360 avg likes

Top Brand Affinities

Airtel
Score: 18.74
A.P.C.
Score: 16.99
Palm Angels
Score: 12.19
CNN
Score: 11.26
Hennessy
Score: 10.56
MTV
Score: 7.18
Monster Beverage
Score: 6.80
T.G.I. Friday's
Score: 6.22
FOREX
Score: 6.06
Comedy Central
Score: 5.94
Hublot
Score: 5.19
boohoo
Score: 5.13
Brand Category Score
Airtel 18.74
A.P.C. 16.99
Palm Angels 12.19
CNN 11.26
Hennessy 10.56
MTV 7.18
Monster Beverage 6.80
T.G.I. Friday's 6.22
FOREX 6.06
Comedy Central 5.94
Hublot 5.19
boohoo 5.13
Versace 5.01
Balenciaga 4.78
FashionNova 4.37
BBC 4.35
Fendi 3.76
Pepsi 3.75
Gucci 3.50
SoundCloud 3.48
Timberland 2.98
GIVENCHY 2.94
musical.ly 2.75
Beats Electronics 2.46
Burberry 2.41
shein 2.39
SheInside 2.35
Kodak 2.29
Paramount Pictures 2.23
Lexus 2.19
Louis Vuitton 2.16
Cartier 2.02
Christian Louboutin 2.02
Dolce & Gabbana 1.96
The North Face 1.94
Rolex 1.88
Paypal 1.85
Polo Ralph Lauren 1.85
Bugatti 1.83
Spotify Music 1.64
FIFA 1.63
Forever 21 1.59
H&M 1.50
Coca-Cola 1.44
Bentley 1.32
Los Angeles Lakers 1.29
Vogue 1.25
NBA 1.23
Christian Dior 1.22
Mercedes-Benz 1.11

Official Profiles

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Artist: Mohbad

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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