Mohbad Brand Affinity ranks highest Airtel at 18.74% . Very Strong. Score DMDB 63.60% | Fanbase 58.59%

Mohbad — pop artist from NG.

Aloba Promise Ilerioluwa Oladimeji, known professionally as Mohbad (Imole), is a Nigerian songwriter, performer, rapper, and singer. He gained recognition in…

Mohbad

Recognizable

Country: NG | Gender: male | Artist ID: 265de3e0-47bc-11e9-a956-549f35141000

Find Artist

Genres

poppopafropopnigerian popothersworldwide

Influential: 63.60% Fanbase: 58.59% Trending: 66.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.74% • Very Strong

As of 2025-09-09

2,365,198

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.60% | Fanbase 58.59% | Trending 66.10% | CAREER STAGE: MAINSTREAM

Biography

Aloba Promise Ilerioluwa Oladimeji, known professionally as Mohbad (Imole), is a Nigerian songwriter, performer, rapper, and singer. He gained recognition in 2019 through a series of freestyles and hit songs such as KPK, Feel Good, Back Side, and Ronaldo. Mohbad is known for his contributions to street pop and Afrobeats music genres.

Report Date: 2025-09-09

Mohbad indexes high with fans in the 25-34 range in NIGERIA, UNITED STATES, FRANCE. The skew is heavily male (73%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 937,029 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Airtel, A.P.C., Palm Angels, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mohbad when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mohbad score 9.56% — Very Strong bucket.

Brand: AirtelBrand: A.P.C.Brand: Palm Angels

Followers:2,365,198

Engagements:225,998

Rate:9.6%

Posts:147

Avg Likes:224,401

Avg Comments:8,931

Avg Views:1,207,029

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,365,198 · Engagements 225,998 · Rate 9.6% Posts 147 · Views 1,207,029 · Avg Likes 224,401 · Avg Comments 8,931 · Avg Views 1,207,029	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 42% 35-44: 6% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (42%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	NIGERIA (32%) UNITED STATES (17%) FRANCE (9%) GHANA (6%) KENYA (5%)	Top regions: NIGERIA (32%), UNITED STATES (17%), FRANCE (9%)
Platform Engagement	Instagram: 200,360 avg likes/post · Tiktok: 270,000 avg views/post · Youtube: 937,029 avg views/post	Best reach: Youtube 937,029 avg views; best engagement: Instagram 200,360 avg likes

Top Brand Affinities

Airtel

Score: 18.74

A.P.C.

Score: 16.99

Palm Angels

Score: 12.19

CNN

Score: 11.26

Hennessy

Score: 10.56

MTV

Score: 7.18

Monster Beverage

Score: 6.80

T.G.I. Friday's

Score: 6.22

FOREX

Score: 6.06

Comedy Central

Score: 5.94

Hublot

Score: 5.19

boohoo

Score: 5.13

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Top Brand Affinities

Brand	Category	Score
Airtel		18.74
A.P.C.		16.99
Palm Angels		12.19
CNN		11.26
Hennessy		10.56
MTV		7.18
Monster Beverage		6.80
T.G.I. Friday's		6.22
FOREX		6.06
Comedy Central		5.94
Hublot		5.19
boohoo		5.13
Versace		5.01
Balenciaga		4.78
FashionNova		4.37
BBC		4.35
Fendi		3.76
Pepsi		3.75
Gucci		3.50
SoundCloud		3.48
Timberland		2.98
GIVENCHY		2.94
musical.ly		2.75
Beats Electronics		2.46
Burberry		2.41
shein		2.39
SheInside		2.35
Kodak		2.29
Paramount Pictures		2.23
Lexus		2.19
Louis Vuitton		2.16
Cartier		2.02
Christian Louboutin		2.02
Dolce & Gabbana		1.96
The North Face		1.94
Rolex		1.88
Paypal		1.85
Polo Ralph Lauren		1.85
Bugatti		1.83
Spotify Music		1.64
FIFA		1.63
Forever 21		1.59
H&M		1.50
Coca-Cola		1.44
Bentley		1.32
Los Angeles Lakers		1.29
Vogue		1.25
NBA		1.23
Christian Dior		1.22
Mercedes-Benz		1.11