ModernDog

ModernDog — pop artist from TH.

Moderndog is a prominent Thai rock band known for their unique blend of alternative rock and indie pop. Formed in 1992, the band has gained a loyal following…

Influence: 49.41% Fanbase: 31.42% Trending: 58.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-08

127,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 20:23:16 UTC

Genres

popthai indiethai indie poprockrockthai rockalternative rockpop rockasianthai pop

Biography

Moderndog is a prominent Thai rock band known for their unique blend of alternative rock and indie pop. Formed in 1992, the band has gained a loyal following with their catchy melodies, heartfelt lyrics, and energetic live performances. With a string of successful albums and singles, Moderndog has established themselves as one of the most influential and enduring acts in the Thai music scene. Their music often explores themes of love, loss, and social commentary, resonating with audiences of all ages.

Led by vocalist/guitarist Thanachai Ujjin and guitarist Sarun "Jed" Puti, Moderndog continues to captivate fans with their dynamic sound and introspective songwriting. Their music has been praised for its emotional depth and infectious hooks, drawing comparisons to international acts such as Coldplay and The Killers. With a reputation for pushing boundaries and experimenting with different musical styles, Moderndog remains a driving force in the evolution of Thai rock music.

Top Brand Affinities

Report Date: 2025-09-08

ModernDog reliably reaches 18-24 & 25-34 audiences in THAILAND, UNITED STATES, GREECE. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (30,812 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ModernDog score 0.31% — Low bucket.

Followers:127,000

Engagements:395

Rate:0.3%

Posts:77

Avg Likes:389

Avg Comments:24

Avg Views:30,812

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,000 · Engagements 395 · Rate 0.3% Posts 77 · Views 30,812 · Avg Likes 389 · Avg Comments 24 · Avg Views 30,812	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 39% 35-44: 7% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (39%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	THAILAND (95%) UNITED STATES (2%) GREECE (0%) INDONESIA (0%) AUSTRALIA (0%)	Top regions: THAILAND (95%), UNITED STATES (2%), GREECE (0%)
Platform Engagement	Youtube: 30,812 avg views/post	Best reach: Youtube 30,812 avg views; best engagement: Youtube 389 avg likes