Modern Talking

Modern Talking — pop artist from DE.

Formed in Berlin in early 1983 by Dieter Bohlen, Modern Talking was a German dance-pop duo consisting of Bohlen and vocalist Thomas Anders. They released their…

Influence: 21.99% Fanbase: 65.97% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Lufthansa • 8.18% • Very Strong

As of 2025-09-09

907,162

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:07 UTC

Genres

poppopsynthpopgerman popmainstream popeuropeaneurodanceeuropop

Biography

Formed in Berlin in early 1983 by Dieter Bohlen, Modern Talking was a German dance-pop duo consisting of Bohlen and vocalist Thomas Anders. They released their debut single, "You're My Heart, You're My Soul," in 1984, followed by their first album, The 1st Album, in 1985. The duo achieved commercial success with hits like "You Can Win If You Want" and "Cheri Cheri Lady" before disbanding in 1987 due to tensions between Bohlen and Anders. Anders pursued a solo career while Bohlen formed a new project, Blue System.

Modern Talking reunited in 1998 for the album Back for Good, releasing several more albums before disbanding again in 2003. Their 2003 album, Universe, included the hit "TV Makes the Superstar." The duo briefly returned in 2017 for the compilation album Back for Gold.

Top Brand Affinities

Report Date: 2025-09-09

Modern Talking has momentum with 18-24 & 25-34 audiences—particularly in IRAN, BRAZIL, POLAND. A heavily male (67%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,808,988 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Lufthansa, Scania, Opel signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Modern Talking score 2.63% — Strong bucket.

Brand: LufthansaBrand: ScaniaBrand: Opel

Followers:907,162

Engagements:23,848

Rate:2.6%

Posts:429

Avg Likes:22,996

Avg Comments:1,097

Avg Views:1,833,388

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 907,162 · Engagements 23,848 · Rate 2.6% Posts 429 · Views 1,833,388 · Avg Likes 22,996 · Avg Comments 1,097 · Avg Views 1,833,388	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 34% 35-44: 16% 45-64: 10%	Largest: 18-24 (36%); next: 25-34 (34%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	IRAN (13%) BRAZIL (11%) POLAND (9%) RUSSIA (6%) VIETNAM (5%)	Top regions: IRAN (13%), BRAZIL (11%), POLAND (9%)
Platform Engagement	Instagram: 5,666 avg likes/post · Tiktok: 24,400 avg views/post · Youtube: 1,808,988 avg views/post	Best reach: Youtube 1,808,988 avg views; best engagement: Youtube 15,829 avg likes

Top Brand Affinities

Lufthansa

Score: 8.18

Scania

Score: 6.00

Opel

Score: 4.15

Cadillac

Score: 3.47

Boeing

Score: 2.83

NBC

Score: 2.41

Transformers

Score: 2.26

Dolce & Gabbana

Score: 2.22

Skoda

Score: 2.20

Renault

Score: 2.18

MTV

Score: 2.16

Jaguar

Score: 2.11

Brand	Category	Score
Lufthansa		8.18
Scania		6.00
Opel		4.15
Cadillac		3.47
Boeing		2.83
NBC		2.41
Transformers		2.26
Dolce & Gabbana		2.22
Skoda		2.20
Renault		2.18
MTV		2.16
Jaguar		2.11
Galatasaray		1.96
Bugatti		1.91
Armani		1.87
Versace		1.86
Ferrari		1.80
Volvo		1.72
Mercedes-Benz		1.68
Pepsi		1.67
FIFA		1.64
Huawei		1.63
Guess		1.56
musical.ly		1.54
BMW		1.52
Coca-Cola		1.52
Hermès		1.51
Porsche		1.48
Fiat		1.47
Vogue		1.39
Volkswagen		1.37
Lamborghini		1.37
Lexus		1.35
Universal		1.33
Subaru		1.33
Chevrolet		1.32
Microsoft		1.30
Tesla Motors		1.30
National Geographic		1.29
Ferrero		1.29
Gucci		1.29
Sony		1.27
PlayStation		1.27
Red Bull		1.22
Chanel		1.19
UFC		1.10
CBS		1.08
Pixar		1.08
Ford		1.06
Audi		1.06