Mobb Deep
Influence: 70.04%
Fanbase: 60.10%
Trending: 75.01%
Career Level: Superstar
Top Brand Affinity
Highest overlapping lifestyle brand
Akai
• 34.23%
• Very Strong
As of 2025-09-26
697,392
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-07 00:39:21 UTC
Genres
hip-hop & raphip hoprapqueens hip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopcontemporary hip hop
Biography
Mobb Deep, consisting of Prodigy (Albert Johnson) and Havoc (Kejuan Muchita), emerged as prominent figures in East Coast hardcore rap with their seminal album, The Infamous, released in April 1995. The duo's gritty sound and uncompromising lyrics set the tone for future generations of New York rappers. Over the years, Mobb Deep continued to make influential music, with albums like Hell on Earth (1996) and Murda Muzik (1999) leaving a lasting impact on the rap scene. Despite facing challenges and label changes, the duo persevered, with Prodigy releasing a solo album, H.N.I.C., in 2000.
In the early 2000s, Mobb Deep signed with 50 Cent's G-Unit label, experiencing a resurgence in popularity with the release of Blood Money (2006). The duo adapted to changing musical landscapes, engaging with a new generation of listeners through mixtapes and solo projects. However, internal conflicts and legal issues temporarily disrupted their collaboration. Tragically, Prodigy passed away in 2017, marking the end of an era for Mobb Deep and the rap community.
In the early 2000s, Mobb Deep signed with 50 Cent's G-Unit label, experiencing a resurgence in popularity with the release of Blood Money (2006). The duo adapted to changing musical landscapes, engaging with a new generation of listeners through mixtapes and solo projects. However, internal conflicts and legal issues temporarily disrupted their collaboration. Tragically, Prodigy passed away in 2017, marking the end of an era for Mobb Deep and the rap community.
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Top Brand Affinities
Report Date: 2025-09-26
Mobb Deep keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, SAUDI ARABIA, BRAZIL. The composition is heavily male (83%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,032,929 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Akai, Mixcloud, Palm Angels supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mobb Deep score
3.09% — Very Strong bucket.
Brand: AkaiBrand: MixcloudBrand: Palm Angels
Followers:697,392
Engagements:21,526
Rate:3.1%
Posts:534
Views:1,033,208
Avg Likes:20,872
Avg Comments:655
Avg Views:1,033,208
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 697,392 · Engagements 21,526 · Rate 3.1% Posts 534 · Views 1,033,208 · Avg Likes 20,872 · Avg Comments 655 · Avg Views 1,033,208 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 42% 35-44: 10% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (42%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (22%) SAUDI ARABIA (20%) BRAZIL (9%) EGYPT (7%) UNITED KINGDOM (7%) |
Top regions: UNITED STATES (22%), SAUDI ARABIA (20%), BRAZIL (9%) |
| Platform Engagement | Instagram: 6,750 avg likes/post · Tiktok: 279 avg views/post · Youtube: 1,032,929 avg views/post | Best reach: Youtube 1,032,929 avg views; best engagement: Youtube 14,109 avg likes |
Top Brand Affinities
Akai
Score: 34.23
Mixcloud
Score: 19.70
Palm Angels
Score: 16.59
New Era
Score: 12.45
Champion
Score: 11.86
Pro Tools
Score: 11.83
Amazon Music
Score: 10.19
Beats Electronics
Score: 9.78
Pioneer
Score: 9.34
Stone Island
Score: 9.19
Ableton
Score: 8.57
Hennessy
Score: 7.31
| Brand | Category | Score |
|---|---|---|
| Akai | 34.23 | |
| Mixcloud | 19.70 | |
| Palm Angels | 16.59 | |
| New Era | 12.45 | |
| Champion | 11.86 | |
| Pro Tools | 11.83 | |
| Amazon Music | 10.19 | |
| Beats Electronics | 9.78 | |
| Pioneer | 9.34 | |
| Stone Island | 9.19 | |
| Ableton | 8.57 | |
| Hennessy | 7.31 | |
| SoundCloud | 7.15 | |
| Sneakerhead | 6.98 | |
| Sneaker News | 6.81 | |
| ESPN | 6.30 | |
| iHeartRadio Music Awards | 6.26 | |
| Kappa | 6.15 | |
| Moncler | 6.07 | |
| NBA | 5.67 | |
| Timberland | 5.50 | |
| MTV | 5.37 | |
| Rockstar Games | 5.19 | |
| Los Angeles Lakers | 5.14 | |
| CNN | 5.14 | |
| Mortal Kombat | 5.07 | |
| NFL | 4.63 | |
| Carhartt | 4.43 | |
| Spotify Music | 4.38 | |
| Nice Kicks | 4.33 | |
| Kickstagram | 4.32 | |
| Warner Bros | 4.29 | |
| Kodak | 4.25 | |
| Stüssy | 4.23 | |
| Sega | 4.06 | |
| UEFA | 3.79 | |
| Polo Ralph Lauren | 3.72 | |
| Universal | 3.62 | |
| Fila | 3.39 | |
| Monster Beverage | 3.38 | |
| Acura | 3.31 | |
| UFC | 3.30 | |
| NBC | 3.24 | |
| Fendi | 3.23 | |
| G-shock | 3.13 | |
| NHL | 3.06 | |
| Supreme | 3.05 | |
| TOM FORD | 2.93 | |
| Columbia Pictures | 2.87 | |
| Rolls-Royce | 2.83 |
Official Profiles
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LoginArtist: Mobb Deep
Date Range: 2025-11-07 → 2025-11-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Mobb Deep today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 7,163,387
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
6,260,528 | 87.40% |
| [+] |
Pandora |
664,678 | 9.28% |
| [+] |
Yandex |
122,219 | 1.71% |
| [+] |
Audiomack |
115,962 | 1.62% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-16 03:00 UTC | Mobb Deep, Raekwon | UC Theatre | Berkeley, United States | |
| 2025-11-18 04:00 UTC | Mobb Deep, Raekwon | SOMA - Mainstage | San Diego, United States | |
| 2025-11-19 03:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | The Wiltern | Los Angeles, United States | |
| 2025-11-22 03:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | Fillmore Auditorium | Denver, United States | |
| 2025-11-25 04:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | Bayou Music Center | Houston, United States | |
| 2025-11-26 04:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | South Side Ballroom | Dallas, United States | |
| 2025-11-29 03:00 UTC | Mobb Deep, Raekwon | Riviera Theatre | Chicago, United States | |
| 2025-11-30 03:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | The Fillmore Detroit | Detroit, United States | |
| 2025-12-02 04:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | Toyota Oakdale Theatre | Wallingford, United States | |
| 2025-12-03 03:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | HISTORY | Toronto, Canada | |
| 2025-12-04 04:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | The Fillmore Philadelphia | Philadelphia, United States | |
| 2025-12-07 03:00 UTC | Mobb Deep, Raekwon | House of Blues - Boston | Boston, United States | |
| 2025-12-08 03:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | Brooklyn Paramount | New York, United States | |
| 2025-12-09 04:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | The Fillmore Silver Spring | Silver Spring, United States | |
| 2025-12-11 04:00 UTC | Mobb Deep, Raekwon, Havoc Of Mobb Deep | The Fillmore Charlotte | Charlotte, United States | |
| 2025-12-12 04:00 UTC | Mobb Deep, Raekwon | Tabernacle | Atlanta, United States | |
| 2025-12-15 03:00 UTC | Mobb Deep, Raekwon | Jannus Live | Saint Petersburg, United States | |
| 2025-12-16 04:00 UTC | Mobb Deep, Raekwon | The Fillmore Miami Beach at Jackie Gleason Theater | Miami Beach, United States | |
| 2026-03-27 02:00 UTC | Mobb Deep, Scouting for Girls, Leon Thomas III | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-28 07:00 UTC | Mobb Deep | THÊ DEPØ VENUE | Plymouth, United Kingdom | |
| 2026-03-30 01:00 UTC | Mobb Deep | O2 Academy Bristol | Bristol, United Kingdom | |
| 2026-04-04 02:30 UTC | Mobb Deep | Independance | Madrid, Spain | |
| 2026-04-05 07:00 UTC | Mobb Deep | Sala Razzmatazz | Barcelona, Spain | |
| 2026-04-10 07:00 UTC | Mobb Deep | Modernes | Bremen, Germany | |
| 2026-04-11 07:00 UTC | Mobb Deep | Mojo Club | Hamburg, Germany | |
| 2026-04-12 07:00 UTC | Mobb Deep | SO36 | Berlin, Germany | |
| 2026-04-16 07:00 UTC | Mobb Deep | Essigfabrik | Cologne, Germany | |
| 2026-04-17 07:00 UTC | Mobb Deep | Felsenkeller Leipzig | Leipzig, Germany |
