Mobb Deep Brand Affinity ranks highest Akai at 34.23% . Very Strong. Score DMDB 70.04% | Fanbase 60.10%

Mobb Deep — hip-hop & rap artist from US.

Mobb Deep, consisting of Prodigy (Albert Johnson) and Havoc (Kejuan Muchita), emerged as prominent figures in East Coast hardcore rap with their seminal album,…

Mobb Deep

Superstar

Country: US | Artist ID: 11e81bd1-7d28-caea-a5b4-a0369fe50396

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Genres

hip-hop & raphip hoprapqueens hip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopcontemporary hip hop

Influential: 70.04% Fanbase: 60.10% Trending: 75.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 34.23% • Very Strong

As of 2025-09-09

697,395

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.04% | Fanbase 60.10% | Trending 75.01% | CAREER STAGE: SUPERSTAR

Biography

Mobb Deep, consisting of Prodigy (Albert Johnson) and Havoc (Kejuan Muchita), emerged as prominent figures in East Coast hardcore rap with their seminal album, The Infamous, released in April 1995. The duo's gritty sound and uncompromising lyrics set the tone for future generations of New York rappers. Over the years, Mobb Deep continued to make influential music, with albums like Hell on Earth (1996) and Murda Muzik (1999) leaving a lasting impact on the rap scene. Despite facing challenges and label changes, the duo persevered, with Prodigy releasing a solo album, H.N.I.C., in 2000.

In the early 2000s, Mobb Deep signed with 50 Cent's G-Unit label, experiencing a resurgence in popularity with the release of Blood Money (2006). The duo adapted to changing musical landscapes, engaging with a new generation of listeners through mixtapes and solo projects. However, internal conflicts and legal issues temporarily disrupted their collaboration. Tragically, Prodigy passed away in 2017, marking the end of an era for Mobb Deep and the rap community.

Report Date: 2025-09-09

Mobb Deep keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, SAUDI ARABIA, BRAZIL. The composition is heavily male (83%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,032,929 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Akai, Mixcloud, Palm Angels supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mobb Deep score 3.09% — Very Strong bucket.

Brand: AkaiBrand: MixcloudBrand: Palm Angels

Followers:697,395

Engagements:21,532

Rate:3.1%

Posts:534

Avg Likes:20,878

Avg Comments:655

Avg Views:1,033,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 697,395 · Engagements 21,532 · Rate 3.1% Posts 534 · Views 1,033,222 · Avg Likes 20,878 · Avg Comments 655 · Avg Views 1,033,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 42% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (42%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (22%) SAUDI ARABIA (19%) BRAZIL (9%) EGYPT (7%) UNITED KINGDOM (7%)	Top regions: UNITED STATES (22%), SAUDI ARABIA (19%), BRAZIL (9%)
Platform Engagement	Instagram: 6,750 avg likes/post · Tiktok: 293 avg views/post · Youtube: 1,032,929 avg views/post	Best reach: Youtube 1,032,929 avg views; best engagement: Youtube 14,109 avg likes

Top Brand Affinities

Akai

Score: 34.23

Mixcloud

Score: 19.70

Palm Angels

Score: 16.59

New Era

Score: 12.45

Champion

Score: 11.86

Pro Tools

Score: 11.83

Amazon Music

Score: 10.19

Beats Electronics

Score: 9.78

Pioneer

Score: 9.34

Stone Island

Score: 9.19

Ableton

Score: 8.57

Hennessy

Score: 7.31

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Top Brand Affinities

Brand	Category	Score
Akai		34.23
Mixcloud		19.70
Palm Angels		16.59
New Era		12.45
Champion		11.86
Pro Tools		11.83
Amazon Music		10.19
Beats Electronics		9.78
Pioneer		9.34
Stone Island		9.19
Ableton		8.57
Hennessy		7.31
SoundCloud		7.15
Sneakerhead		6.98
Sneaker News		6.81
ESPN		6.30
iHeartRadio Music Awards		6.26
Kappa		6.15
Moncler		6.07
NBA		5.67
Timberland		5.50
MTV		5.37
Rockstar Games		5.19
Los Angeles Lakers		5.14
CNN		5.14
Mortal Kombat		5.07
NFL		4.63
Carhartt		4.43
Spotify Music		4.38
Nice Kicks		4.33
Kickstagram		4.32
Warner Bros		4.29
Kodak		4.25
Stüssy		4.23
Sega		4.06
UEFA		3.79
Polo Ralph Lauren		3.72
Universal		3.62
Fila		3.39
Monster Beverage		3.38
Acura		3.31
UFC		3.30
NBC		3.24
Fendi		3.23
G-shock		3.13
NHL		3.06
Supreme		3.05
TOM FORD		2.93
Columbia Pictures		2.87
Rolls-Royce		2.83