MO3

MO3 — hip-hop & rap artist from US.

Dallas rapper MO3, known for his raw portrayal of street life, gained recognition with projects like 4 Indictments and Shottaz 3.0. Following a collaboration…

Influence: 66.00% Fanbase: 51.13% Trending: 73.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 69.14% • Very Strong

As of 2025-09-09

2,837,940

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:34 UTC

Genres

hip-hop & raptraphouston raphip-hop/rapdfw rapcontemporary hip hophip hop

Biography

Dallas rapper MO3, known for his raw portrayal of street life, gained recognition with projects like 4 Indictments and Shottaz 3.0. Following a collaboration with Boosie Badazz in 2020, MO3 was tragically shot and killed, leading to the release of the posthumous album Shottaz 4Eva. Born Melvin Noble in 1992, MO3's early mixtape, Shottaz, laid the foundation for his career, eventually leading to successful releases like Shottaz Reloaded and 4 Indictments. His 2018 project, Shottaz 3.0, produced hits such as "Errybody" and showcased his rising popularity before his untimely passing in November 2020.

Despite his promising career trajectory, MO3's life was cut short in a tragic shooting incident following a car chase in Dallas. His collaboration with Boosie Badazz on the mixtape Badazz MO3 reached the Billboard 200 chart, solidifying his impact on the rap scene. Known for tracks like "No Feelings" and "Too Much Pride," MO3's music resonated with fans and showcased his talent as a lyricist. The posthumous release of Shottaz 4Eva served as a tribute to his legacy and the impact he made in the rap community, leaving behind a body of work that continues to be celebrated by fans and peers alike.

Top Brand Affinities

Report Date: 2025-09-09

MO3 cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, INDIA, CANADA. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 550,177 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Spinrilla, True Religion, WNBA, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MO3 score 0.88% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:2,837,940

Engagements:24,913

Rate:0.9%

Posts:461

Avg Likes:24,382

Avg Comments:886

Avg Views:550,177

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,837,940 · Engagements 24,913 · Rate 0.9% Posts 461 · Views 550,177 · Avg Likes 24,382 · Avg Comments 886 · Avg Views 550,177	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 41% 35-44: 10% 13-17: 6%	Largest: 25-34 (42%); next: 18-24 (41%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (90%) INDIA (2%) CANADA (1%) GEORGIA (1%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (90%), INDIA (2%), CANADA (1%)
Platform Engagement	Instagram: 11,985 avg likes/post · Youtube: 550,177 avg views/post	Best reach: Youtube 550,177 avg views; best engagement: Youtube 12,397 avg likes

Top Brand Affinities

Spinrilla

Score: 69.14

True Religion

Score: 24.70

WNBA

Score: 15.92

Hennessy

Score: 10.96

Amazon Music

Score: 10.55

Houston Livestock Show and Rodeo

Score: 8.66

Pro Tools

Score: 8.32

Benihana

Score: 8.29

SoundCloud

Score: 8.15

iHeartRadio Music Awards

Score: 7.94

ESPN

Score: 7.74

Andis

Score: 7.34

Brand	Category	Score
Spinrilla		69.14
True Religion		24.70
WNBA		15.92
Hennessy		10.96
Amazon Music		10.55
Houston Livestock Show and Rodeo		8.66
Pro Tools		8.32
Benihana		8.29
SoundCloud		8.15
iHeartRadio Music Awards		7.94
ESPN		7.74
Andis		7.34
Kroger		7.18
Kodak		7.08
Champion		6.98
BaByliss		5.74
FashionNova		5.56
Beats Electronics		5.18
MTV		5.14
Verizon		4.85
Nice Kicks		4.80
Barber Shop Connect		4.77
Alexander McQueen		4.68
NFL		4.29
Spotify Music		3.88
NBA		3.78
Comedy Central		3.58
Los Angeles Lakers		3.52
Versace		3.46
Gatorade		3.34
Cadillac		3.34
Walmart		3.05
Polo Ralph Lauren		3.00
Sneakerhead		2.86
Gucci		2.71
Michael Kors		2.70
Timberland		2.52
Philips		2.49
Burberry		2.35
Balenciaga		2.33
shein		2.24
Dolce & Gabbana		2.23
Rolls-Royce		2.21
Sprite		2.15
Cartier		2.12
Fenty beauty		2.10
Louis Vuitton		2.08
Christian Louboutin		2.06
Dodge		2.04
CBS		1.97