MKTO Brand Affinity ranks highest Hot Topic at 11.04% . Very Strong. Score DMDB 61.95% | Fanbase 56.83%

MKTO — pop artist from US.

Malcolm Kelley and Tony Oller, known collectively as the duo MKTO, blend pop and R&B with charisma and confidence. Formed after meeting on the set of Gigantic,…

MKTO

Recognizable

Country: US | Artist ID: 11e81bbd-b8a1-0c4a-9c46-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popsocial media popmainstream poprockpop rockhip-hop & rappop rap

Influential: 61.95% Fanbase: 56.83% Trending: 64.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 11.04% • Very Strong

As of 2025-09-09

1,201,423

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.95% | Fanbase 56.83% | Trending 64.51% | CAREER STAGE: MAINSTREAM

Biography

Malcolm Kelley and Tony Oller, known collectively as the duo MKTO, blend pop and R&B with charisma and confidence. Formed after meeting on the set of Gigantic, MKTO rose to prominence in 2014 with their hit single "Classic," which achieved international success and earned them a double-platinum certification from the RIAA. Their self-titled debut album also produced popular tracks like "Thank You" and "American Dream."

After a hiatus in 2016, the duo returned in 2018 to work on new music with longtime collaborators Emanuel “Eman” Kiriakou and Evan “Kidd” Bogart. The upcoming project is set to be released through their label Crooked Paintings, distributed by BMG.

Report Date: 2025-09-09

MKTO draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The skew is heavily female (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 96,750 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Hot Topic, Houston Livestock Show and Rodeo, Influenster makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MKTO score 0.35% — Low bucket.

Brand: Hot TopicBrand: Houston Livestock Show and RodeoBrand: Influenster

Followers:1,201,423

Engagements:4,228

Rate:0.4%

Posts:598

Avg Likes:4,069

Avg Comments:79

Avg Views:99,944

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,201,423 · Engagements 4,228 · Rate 0.4% Posts 598 · Views 99,944 · Avg Likes 4,069 · Avg Comments 79 · Avg Views 99,944	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 11% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (5%) AUSTRALIA (4%) BRAZIL (4%) CANADA (4%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (5%), AUSTRALIA (4%)
Platform Engagement	Instagram: 648 avg likes/post · Tiktok: 96,750 avg views/post · Youtube: 3,194 avg views/post	Best reach: Tiktok 96,750 avg views; best engagement: Tiktok 3,289 avg likes

Top Brand Affinities

Hot Topic

Score: 11.04

Houston Livestock Show and Rodeo

Score: 9.30

Influenster

Score: 6.60

Amway

Score: 6.46

iHeartRadio Music Awards

Score: 5.07

Coach

Score: 4.72

American Eagle

Score: 4.64

Power Rangers

Score: 4.46

AMC

Score: 4.40

Steve Madden

Score: 4.28

OLD NAVY

Score: 4.12

NBC

Score: 3.66

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Top Brand Affinities

Brand	Category	Score
Hot Topic		11.04
Houston Livestock Show and Rodeo		9.30
Influenster		6.60
Amway		6.46
iHeartRadio Music Awards		5.07
Coach		4.72
American Eagle		4.64
Power Rangers		4.46
AMC		4.40
Steve Madden		4.28
OLD NAVY		4.12
NBC		3.66
Gillette		3.62
Nickelodeon		3.56
Verizon		3.54
Urban Outfitters		3.46
Busch		3.40
Sunnies Studios		3.32
Fenty beauty		3.16
MTV		3.15
Showtime		3.15
Paramount Pictures		3.14
Target		2.92
CBS		2.91
CBS Television Studios		2.85
Abercrombie & Fitch		2.81
Walmart		2.66
Hollister Co		2.53
Kylie Cosmetics		2.50
Coachella		2.41
Urban Decay Cosmetics		2.39
Polaroid		2.39
Victoria's Secret		2.32
Lollapalooza		2.28
shein		2.27
Forever 21		2.26
Benefit Cosmetics		2.26
Sephora		2.17
Philips		2.14
Converse		2.13
Pic Collage		2.08
Universal		2.06
Chrysler		2.06
Walt Disney		2.04
ASOS		2.03
Lush		2.02
Primark		2.00
Starbucks		1.97
The Olympic Games		1.97
Tiffany & Co		1.93