MK xyz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
647,013
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:51:12 UTC
Genres
Biography
MK xyz has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (83%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 2,746 avg views per post, and Instagram keeps engagement compounding. Audience overlap with WNBA, Shea Moisture, FashionNova signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 647,013 · Engagements 1,074 · Rate 0.2% Posts 245 · Views 3,734 · Avg Likes 1,043 · Avg Comments 35 · Avg Views 3,734 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 27% 13-17: 10% 35-44: 3% |
Largest: 18-24 (59%); next: 25-34 (27%) |
| Gender Split |
Female: 83% Male: 17% Non-binary/Other: 0% |
Skews female (83%) |
| Top Countries |
UNITED STATES (72%) BRAZIL (3%) UNITED KINGDOM (2%) CANADA (2%) DOMINICAN REPUBLIC (2%) |
Top regions: UNITED STATES (72%), BRAZIL (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 805 avg likes/post · Tiktok: 2,746 avg views/post · Youtube: 988 avg views/post | Best reach: Tiktok 2,746 avg views; best engagement: Instagram 805 avg likes |
Top Brand Affinities
WNBA
Shea Moisture
FashionNova
True Religion
Amazon Music
Benihana
New Era
Pro Tools
Foot Locker
Fenty beauty
Champion
shein
| Brand | Category | Score |
|---|---|---|
| WNBA | 21.93 | |
| Shea Moisture | 16.93 | |
| FashionNova | 16.91 | |
| True Religion | 13.17 | |
| Amazon Music | 8.99 | |
| Benihana | 8.96 | |
| New Era | 8.92 | |
| Pro Tools | 8.86 | |
| Foot Locker | 8.53 | |
| Fenty beauty | 8.49 | |
| Champion | 8.35 | |
| shein | 8.20 | |
| BH Cosmetics | 7.35 | |
| iHeartRadio Music Awards | 7.35 | |
| ESPN | 7.06 | |
| SheInside | 6.64 | |
| Steve Madden | 6.37 | |
| ULTA Beauty | 6.30 | |
| Gerber | 6.08 | |
| boohoo | 5.78 | |
| Hennessy | 5.76 | |
| MISSGUIDED | 5.69 | |
| Forever 21 | 5.27 | |
| Timberland | 4.97 | |
| FedEx | 4.32 | |
| MTV | 4.27 | |
| Urban Outfitters | 4.27 | |
| Verizon | 4.11 | |
| Smashbox | 4.03 | |
| Nice Kicks | 4.02 | |
| Coach | 4.02 | |
| Kylie Cosmetics | 3.99 | |
| NYX Cosmetics | 3.99 | |
| Philips | 3.85 | |
| Marc Jacobs | 3.80 | |
| OLD NAVY | 3.57 | |
| Anastasia Beverly Hills | 3.57 | |
| New Balance | 3.52 | |
| Nickelodeon | 3.50 | |
| Target | 3.44 | |
| Dr. Martens | 3.25 | |
| TOM FORD | 3.22 | |
| Sneakerhead | 3.19 | |
| Sephora | 3.14 | |
| ASOS | 3.12 | |
| Carhartt | 3.09 | |
| Stüssy | 2.98 | |
| Fila | 2.85 | |
| NBC | 2.84 | |
| NARS Cosmetics | 2.83 |
Official Profiles
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LoginArtist: MK xyz
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
