MK

MK

Country: US | Gender: male

Influence: 63.73% Fanbase: 51.43% Trending: 69.87% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 73.90% • Very Strong

As of 2025-09-26

530,948

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 23:25:43 UTC

Genres

electronicpop dancehousedanceelectronic

Biography

Detroit-born producer Marc Kinchen, also known as MK, has been a pioneering force in house music for over three decades, blending elements of New York-inspired garage and hard techno to create a unique and influential sound. His early work on Detroit labels like KMS set the stage for his commercial success, with hits like his remix of Storm Queen's "Look Right Through" reaching the top of the U.K. pop charts in 2013. After a hiatus from house music, Kinchen returned to the scene in the early 2010s with a string of successful remixes for artists like Lana Del Rey and Sam Smith, solidifying his status as a dance music icon.

Kinchen's career began with the group Separate Minds in 1989 before establishing himself as MK and founding Area 10 Records in Brooklyn. His remix of the Nightcrawlers' "Push the Feeling On" catapulted him to fame in the '90s, leading to collaborations with artists like Will Smith and a successful solo career. In the 2010s, Kinchen's remix of "Look Right Through" became a chart-topping hit, sparking renewed interest in his earlier works. With a string of successful singles like "17" and "Back & Forth," Kinchen continues to be a driving force in the house music scene, with hits like "Rhyme Dust" keeping him at the forefront of the genre in 2023.

MK Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

MK resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, IRELAND. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (41,900 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, iHeartRaves, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist MK score 1.39%Moderate bucket.
Brand: MixcloudBrand: iHeartRavesBrand: Pioneer
Followers:530,948
Engagements:7,383
Rate:1.4%
Posts:1,511
Views:53,734
Avg Likes:7,132
Avg Comments:117
Avg Views:53,734

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 530,948 · Engagements 7,383 · Rate 1.4%
Posts 1,511 · Views 53,734 · Avg Likes 7,132 · Avg Comments 117 · Avg Views 53,734
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 51%
25-34: 33%
35-44: 8%
13-17: 7%
Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED KINGDOM (31%)
UNITED STATES (11%)
IRELAND (5%)
MEXICO (4%)
BRAZIL (4%)
Top regions: UNITED KINGDOM (31%), UNITED STATES (11%), IRELAND (5%)
Platform Engagement Instagram: 4,450 avg likes/post · Tiktok: 41,900 avg views/post · Youtube: 11,834 avg views/post Best reach: Tiktok 41,900 avg views; best engagement: Instagram 4,450 avg likes

Top Brand Affinities

Mixcloud
Score: 73.90
iHeartRaves
Score: 65.31
Pioneer
Score: 55.28
Trancefamily
Score: 29.00
Ableton
Score: 27.99
MOOG
Score: 20.13
SUSHISAMBA
Score: 15.41
Tomorrowland
Score: 14.65
All Saints
Score: 14.36
Vauxhall
Score: 14.14
MISSGUIDED
Score: 12.28
Akai
Score: 12.22
Brand Category Score
Mixcloud 73.90
iHeartRaves 65.31
Pioneer 55.28
Trancefamily 29.00
Ableton 27.99
MOOG 20.13
SUSHISAMBA 15.41
Tomorrowland 14.65
All Saints 14.36
Vauxhall 14.14
MISSGUIDED 12.28
Akai 12.22
SoundCloud 11.69
Nasty Gal 10.52
Sennheiser 10.51
Pro Tools 10.37
River Island 10.32
boohoo 10.27
Barstool Sports 10.13
Amazon Music 9.85
REVOLVE 9.77
Carlsberg 9.77
Coachella 9.26
Grey Goose 8.97
Selfridges 7.91
American Airlines 7.89
Myprotein 6.79
ASOS 6.39
Beats Electronics 6.07
Moët & Chandon 5.85
Bacardi 5.81
Topshop 5.57
iHeartRadio Music Awards 5.50
Bud Light 5.46
Coors 5.30
Guinness 4.80
Lululemon Athletica 4.53
Lollapalooza 4.46
Tesco 4.46
Hugo Boss 4.33
Spotify Music 4.32
Alexander McQueen 4.25
Summit Entertainment 4.13
Steve Madden 4.06
Primark 3.99
Hilton 3.41
Aperol 3.34
Showtime 3.32
Sunnies Studios 3.21
Bellagio 3.21

Official Profiles

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Artist: MK

Date Range: 2025-11-06 → 2025-11-06
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired MK today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-26)

Total: 11,789,727

PLATFORM TOTAL %
Spotify Spotify 11,776,211 99.89%
Pandora Pandora 13,516 0.11%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-11-21 08:00 UTC MK Daer Nightclub Hollywood, United States
2025-11-22 06:00 UTC MK DAER South Florida davie, United States
2025-11-23 06:00 UTC MK The Ritz Ybor Tampa, United States
2025-12-06 08:00 UTC MK Bohemia Dubai, United Arab Emirates
2025-12-07 01:00 UTC MK Bohemia Beach Club Dubai, United Arab Emirates
2025-12-19 08:00 UTC MK Knockdown Center New York, United States
2025-12-20 06:00 UTC MK Knockdown Center New York, United States
2026-01-01 02:00 UTC MK Finn's Beach Club Indonesia, Indonesia

Trending Artist