Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
530,948
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-06 23:25:43 UTC
Genres
Biography
Kinchen's career began with the group Separate Minds in 1989 before establishing himself as MK and founding Area 10 Records in Brooklyn. His remix of the Nightcrawlers' "Push the Feeling On" catapulted him to fame in the '90s, leading to collaborations with artists like Will Smith and a successful solo career. In the 2010s, Kinchen's remix of "Look Right Through" became a chart-topping hit, sparking renewed interest in his earlier works. With a string of successful singles like "17" and "Back & Forth," Kinchen continues to be a driving force in the house music scene, with hits like "Rhyme Dust" keeping him at the forefront of the genre in 2023.
MK resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, IRELAND. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (41,900 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, iHeartRaves, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 530,948 · Engagements 7,383 · Rate 1.4% Posts 1,511 · Views 53,734 · Avg Likes 7,132 · Avg Comments 117 · Avg Views 53,734 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 33% 35-44: 8% 13-17: 7% |
Largest: 18-24 (51%); next: 25-34 (33%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED KINGDOM (31%) UNITED STATES (11%) IRELAND (5%) MEXICO (4%) BRAZIL (4%) |
Top regions: UNITED KINGDOM (31%), UNITED STATES (11%), IRELAND (5%) |
| Platform Engagement | Instagram: 4,450 avg likes/post · Tiktok: 41,900 avg views/post · Youtube: 11,834 avg views/post | Best reach: Tiktok 41,900 avg views; best engagement: Instagram 4,450 avg likes |
Top Brand Affinities
Mixcloud
iHeartRaves
Pioneer
Trancefamily
Ableton
MOOG
SUSHISAMBA
Tomorrowland
All Saints
Vauxhall
MISSGUIDED
Akai
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 73.90 | |
| iHeartRaves | 65.31 | |
| Pioneer | 55.28 | |
| Trancefamily | 29.00 | |
| Ableton | 27.99 | |
| MOOG | 20.13 | |
| SUSHISAMBA | 15.41 | |
| Tomorrowland | 14.65 | |
| All Saints | 14.36 | |
| Vauxhall | 14.14 | |
| MISSGUIDED | 12.28 | |
| Akai | 12.22 | |
| SoundCloud | 11.69 | |
| Nasty Gal | 10.52 | |
| Sennheiser | 10.51 | |
| Pro Tools | 10.37 | |
| River Island | 10.32 | |
| boohoo | 10.27 | |
| Barstool Sports | 10.13 | |
| Amazon Music | 9.85 | |
| REVOLVE | 9.77 | |
| Carlsberg | 9.77 | |
| Coachella | 9.26 | |
| Grey Goose | 8.97 | |
| Selfridges | 7.91 | |
| American Airlines | 7.89 | |
| Myprotein | 6.79 | |
| ASOS | 6.39 | |
| Beats Electronics | 6.07 | |
| Moët & Chandon | 5.85 | |
| Bacardi | 5.81 | |
| Topshop | 5.57 | |
| iHeartRadio Music Awards | 5.50 | |
| Bud Light | 5.46 | |
| Coors | 5.30 | |
| Guinness | 4.80 | |
| Lululemon Athletica | 4.53 | |
| Lollapalooza | 4.46 | |
| Tesco | 4.46 | |
| Hugo Boss | 4.33 | |
| Spotify Music | 4.32 | |
| Alexander McQueen | 4.25 | |
| Summit Entertainment | 4.13 | |
| Steve Madden | 4.06 | |
| Primark | 3.99 | |
| Hilton | 3.41 | |
| Aperol | 3.34 | |
| Showtime | 3.32 | |
| Sunnies Studios | 3.21 | |
| Bellagio | 3.21 |
Official Profiles
Login to view Contact
LoginArtist: MK
The map shows every radio station that aired MK today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 11,789,727
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
11,776,211 | 99.89% |
| [+] |
|
13,516 | 0.11% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-21 08:00 UTC | MK | Daer Nightclub | Hollywood, United States | |
| 2025-11-22 06:00 UTC | MK | DAER South Florida | davie, United States | |
| 2025-11-23 06:00 UTC | MK | The Ritz Ybor | Tampa, United States | |
| 2025-12-06 08:00 UTC | MK | Bohemia | Dubai, United Arab Emirates | |
| 2025-12-07 01:00 UTC | MK | Bohemia Beach Club | Dubai, United Arab Emirates | |
| 2025-12-19 08:00 UTC | MK | Knockdown Center | New York, United States | |
| 2025-12-20 06:00 UTC | MK | Knockdown Center | New York, United States | |
| 2026-01-01 02:00 UTC | MK | Finn's Beach Club | Indonesia, Indonesia |















