miwa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
386,600
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:30 UTC
Genres
Biography
Making her major label debut in 2010 while studying at Keio University, Miwa gained recognition with her single 'Don't Cry Anymore,' which reached the top 20 on the Oricon Singles Chart. Her music was further popularized through television, as her third single 'Change' was featured in the anime 'Bleach.' In 2011, her debut album 'Guitarissimo' topped the Oricon album chart, leading to a successful career that includes several top-five albums like 'Guitarium' (2012), 'Delight' (2013), 'Oneness' (2015), and 'Splash World' (2017).
miwa maintains consistent pull among 18-24 & 25-34 audiences across JAPAN, TAIWAN, INDONESIA. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Youtube with 24,995 avg views per post; Instagram functions as the community touchpoint. Affinity with Paul Smith, Olympus, Hitachi makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 386,600 · Engagements 5,725 · Rate 1.5% Posts 2,189 · Views 24,995 · Avg Likes 5,709 · Avg Comments 77 · Avg Views 24,995 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 13-17: 7% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
JAPAN (41%) TAIWAN (12%) INDONESIA (8%) UNITED STATES (5%) BRAZIL (5%) |
Top regions: JAPAN (41%), TAIWAN (12%), INDONESIA (8%) |
| Platform Engagement | Instagram: 4,835 avg likes/post · Youtube: 24,995 avg views/post | Best reach: Youtube 24,995 avg views; best engagement: Instagram 4,835 avg likes |
Top Brand Affinities
Paul Smith
Olympus
Hitachi
Vivienne Westwood
Snoopy And The Peanuts Gang
Atmos
Shake Shack
Daihatsu
Stüssy
UNIQLO
Gundam
Daniel Wellington
| Brand | Category | Score |
|---|---|---|
| Paul Smith | 21.14 | |
| Olympus | 9.39 | |
| Hitachi | 7.85 | |
| Vivienne Westwood | 7.23 | |
| Snoopy And The Peanuts Gang | 7.17 | |
| Atmos | 7.14 | |
| Shake Shack | 6.93 | |
| Daihatsu | 6.44 | |
| Stüssy | 5.46 | |
| UNIQLO | 5.24 | |
| Gundam | 5.00 | |
| Daniel Wellington | 4.94 | |
| Summit Entertainment | 4.35 | |
| Bandai Namco | 4.32 | |
| Dr. Martens | 4.30 | |
| The North Face | 3.64 | |
| New Balance | 3.51 | |
| ASICS | 3.51 | |
| G-shock | 3.50 | |
| Pokemon | 3.18 | |
| Panasonic | 3.02 | |
| Lindt | 3.00 | |
| Converse | 2.68 | |
| Mazda | 2.65 | |
| Lush | 2.64 | |
| Tiffany | 2.60 | |
| Walt Disney | 2.51 | |
| IKEA | 2.36 | |
| Costco | 2.31 | |
| Christian Dior | 2.23 | |
| Starbucks | 2.12 | |
| Fujifilm | 2.12 | |
| Reebok | 2.09 | |
| GAP | 2.04 | |
| GoPro | 2.03 | |
| Subaru | 1.74 | |
| Supreme | 1.74 | |
| Harley-Davidson | 1.71 | |
| Sony | 1.70 | |
| Lexus | 1.69 | |
| Scion | 1.68 | |
| Nissan | 1.65 | |
| Pixar | 1.61 | |
| Vans | 1.59 | |
| Tiffany & Co | 1.53 | |
| Pokemon Go | 1.53 | |
| KFC | 1.52 | |
| Oakley | 1.51 | |
| Toyota | 1.47 | |
| Apple | 1.46 |
Official Profiles
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LoginArtist: miwa
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 02:30 UTC | miwa | ヒューリックホール東京 | Chiyoda, Japan | |
| 2026-02-22 03:00 UTC | miwa | Ｚｅｐｐ Ｏｓａｋａ Ｂａｙｓｉｄｅ | Osaka, Japan | |
| 2026-02-24 03:00 UTC | miwa | Ｚｅｐｐ ＤｉｖｅｒＣｉｔｙ ＴＯＫＹＯ | Koto, Japan | |
| 2026-03-01 03:00 UTC | miwa | Ｚｅｐｐ Ｎａｇｏｙａ | Nagoya, Japan |
