Mitski

Mitski — pop artist from JP.

Mitski, a singer-songwriter, reflects on the complexities of love and the human experience in her music. With a desire to leave behind a legacy of love, she…

Influence: 70.96% Fanbase: 72.62% Trending: 70.13% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 10.01% • Very Strong

As of 2025-09-26

7,171,203

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:48:45 UTC

Genres

popindie popbrooklyn indierockrockalternativealternative

Biography

Mitski, a singer-songwriter, reflects on the complexities of love and the human experience in her music. With a desire to leave behind a legacy of love, she aims for her latest album, The Land Is Inhospitable and So Are We, to resonate long after her time. Mitski describes the album as a poignant observation of American life, offering a blend of introspective storytelling and healing melodies.

Through her music, Mitski explores themes of heartbreak and resilience, capturing the essence of everyday emotions with a profound depth. The album delves into the bittersweet nature of life, from personal struggles to universal yearnings for love and connection. Mitski's work invites listeners to contemplate the complexities of existence and the enduring power of love in a world filled with challenges and beauty.

Top Brand Affinities

Report Date: 2025-09-26

Mitski indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,170,400 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Five Nights at Freddy's, Glossier, Tate Modern, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mitski when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mitski score 4.23% — Very Strong bucket.

Brand: Five Nights at Freddy'sBrand: GlossierBrand: Tate Modern

Followers:7,171,203

Engagements:303,611

Rate:4.2%

Posts:391

Avg Likes:282,821

Avg Comments:2,444

Avg Views:1,224,049

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,171,203 · Engagements 303,611 · Rate 4.2% Posts 391 · Views 1,224,049 · Avg Likes 282,821 · Avg Comments 2,444 · Avg Views 1,224,049	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 11% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (30%) BRAZIL (9%) UNITED KINGDOM (6%) MEXICO (5%) CANADA (4%)	Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 181,033 avg likes/post · Tiktok: 1,170,400 avg views/post · Youtube: 53,649 avg views/post	Best reach: Tiktok 1,170,400 avg views; best engagement: Instagram 181,033 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 10.01

Glossier

Score: 8.75

Tate Modern

Score: 8.03

Hot Topic

Score: 5.32

Vivienne Westwood

Score: 5.26

SpeedPaint

Score: 5.14

Dr. Martens

Score: 5.01

Lollapalooza

Score: 4.96

Verizon

Score: 4.92

Cartoon Network

Score: 4.91

Summit Entertainment

Score: 4.82

Alexander McQueen

Score: 4.50

Brand	Category	Score
Five Nights at Freddy's		10.01
Glossier		8.75
Tate Modern		8.03
Hot Topic		5.32
Vivienne Westwood		5.26
SpeedPaint		5.14
Dr. Martens		5.01
Lollapalooza		4.96
Verizon		4.92
Cartoon Network		4.91
Summit Entertainment		4.82
Alexander McQueen		4.50
BALMAIN		4.43
The Sims		4.27
Comedy Central		4.26
Urban Outfitters		4.11
Polaroid		4.09
Miu Miu		3.60
Mortal Kombat		3.46
CBS Television Studios		3.42
Prismacolor		3.25
Coachella		3.22
Leica		3.06
CBS		3.02
Olympus		3.00
Faber-Castell		2.96
Crocs		2.92
Topshop		2.80
Kodak		2.77
Tesco		2.63
Paramount Pictures		2.52
NBC		2.48
Fenty beauty		2.47
Emporium		2.45
Walmart		2.34
Snoopy And The Peanuts Gang		2.33
Spotify Music		2.31
BBC		2.31
Pixar		2.23
MTV		2.21
Sprite		2.19
Chrysler		2.09
League of Legends		2.06
Warner Bros		2.03
Showtime		1.83
LEGOLAND		1.82
Fujifilm		1.80
KitKat		1.69
Lush		1.64
Aperol		1.61