Mitski Brand Affinity ranks highest SpeedPaint at 5.45% . Very Strong. Score DMDB 70.96% | Fanbase 72.62%

Mitski — pop artist from JP.

Mitski, a singer-songwriter, reflects on the complexities of love and the human experience in her music. With a desire to leave behind a legacy of love, she…

Mitski

Superstar

Country: JP | Gender: female | Artist ID: 11e81bbe-8744-6e16-9126-a0369fe50396

Find Artist

Genres

popindie popbrooklyn indierockrockalternativealternative

Influential: 70.96% Fanbase: 72.62% Trending: 70.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SpeedPaint • 5.45% • Very Strong

As of 2025-09-09

7,178,421

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.96% | Fanbase 72.62% | Trending 70.13% | CAREER STAGE: SUPERSTAR

Biography

Mitski, a singer-songwriter, reflects on the complexities of love and the human experience in her music. With a desire to leave behind a legacy of love, she aims for her latest album, The Land Is Inhospitable and So Are We, to resonate long after her time. Mitski describes the album as a poignant observation of American life, offering a blend of introspective storytelling and healing melodies.

Through her music, Mitski explores themes of heartbreak and resilience, capturing the essence of everyday emotions with a profound depth. The album delves into the bittersweet nature of life, from personal struggles to universal yearnings for love and connection. Mitski's work invites listeners to contemplate the complexities of existence and the enduring power of love in a world filled with challenges and beauty.

Report Date: 2025-09-09

Mitski indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,097,450 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward SpeedPaint, Lollapalooza, Cartoon Network, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mitski when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mitski score 3.55% — Very Strong bucket.

Brand: SpeedPaintBrand: LollapaloozaBrand: Cartoon Network

Followers:7,178,421

Engagements:254,634

Rate:3.5%

Posts:390

Avg Likes:240,563

Avg Comments:2,207

Avg Views:1,151,099

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,178,421 · Engagements 254,634 · Rate 3.5% Posts 390 · Views 1,151,099 · Avg Likes 240,563 · Avg Comments 2,207 · Avg Views 1,151,099	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 11% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (30%) BRAZIL (9%) UNITED KINGDOM (6%) MEXICO (5%) CANADA (4%)	Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 147,425 avg likes/post · Tiktok: 1,097,450 avg views/post · Youtube: 53,649 avg views/post	Best reach: Tiktok 1,097,450 avg views; best engagement: Instagram 147,425 avg likes

Top Brand Affinities

SpeedPaint

Score: 5.45

Lollapalooza

Score: 4.39

Cartoon Network

Score: 4.21

Coachella

Score: 3.56

Dr. Martens

Score: 3.30

Prismacolor

Score: 3.03

Tinder

Score: 2.77

Polaroid

Score: 2.62

Showtime

Score: 2.59

Spotify Music

Score: 2.54

Walmart

Score: 2.26

Sprite

Score: 2.07

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Top Brand Affinities

Brand	Category	Score
SpeedPaint		5.45
Lollapalooza		4.39
Cartoon Network		4.21
Coachella		3.56
Dr. Martens		3.30
Prismacolor		3.03
Tinder		2.77
Polaroid		2.62
Showtime		2.59
Spotify Music		2.54
Walmart		2.26
Sprite		2.07
CBS Television Studios		1.99
Fujifilm		1.98
Kodak		1.96
Chrysler		1.95
Paramount Pictures		1.79
Nintendo		1.66
CBS		1.64
Walt Disney		1.38
Pepsi		1.20
Marvel		1.19
Starbucks		1.05
McDonald's		1.02
Netflix		1.01
Vogue		1.00
Star Wars		0.99
Airbnb		0.98
Guinness		0.94
Prada		0.91
HBO		0.89
Activision Blizzard		0.89
Vans		0.87
Universal		0.85
Pokemon		0.83
SoundCloud		0.82
Marvel Entertainment		0.79
DC Entertainment		0.77
Converse		0.74
Tiffany & Co		0.71
Coca-Cola		0.68
Gucci		0.67
musical.ly		0.67
Google		0.56
Apple		0.55
Honda		0.43
Amazon		0.40
Samsung Group		0.36
Nike		0.22
Crocs		0.00