Mithoon Brand Affinity ranks highest Amazon Music at 8.39% . Very Strong. Score DMDB 21.71% | Fanbase 65.14%

Mithoon — pop artist from IN.

Mithoon is a renowned composer and songwriter from India, known for his emotive and soul-stirring melodies. His track "Tum Hi Ho" from the movie 'Aashiqui 2'…

Mithoon

Established

Country: IN | Gender: male | Artist ID: 11e81bc7-0c60-9dc4-a3b0-a0369fe50396

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Genres

popdesi popasianfilmimodern bollywoodbollywoodmiddle easternsufi

Influential: 21.71% Fanbase: 65.14% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.39% • Very Strong

As of 2025-09-09

524,217

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 21.71% | Fanbase 65.14% | Trending 0.00% | CAREER STAGE: MID_LEVEL

Biography

Mithoon is a renowned composer and songwriter from India, known for his emotive and soul-stirring melodies. His track "Tum Hi Ho" from the movie 'Aashiqui 2' in 2013 garnered widespread acclaim, winning numerous awards and nominations, including recognition at the MTV European Music Awards.

With a successful career in Hindi films, Mithoon has contributed to hit movies like 'Anwar', 'The Train', 'Murder 2', 'Ek Villain', and 'Half Girlfriend', consistently delivering quality music that has resonated with audiences. He has also collaborated with international artists, such as the successful partnership with American rapper CJ for the song 'Whoopty', making him the first Indian composer to receive credit and royalties for an international track featuring his melody.

Report Date: 2025-09-09

Mithoon engages 25-34 & 18-24 audiences with repeatable results in INDIA, PAKISTAN, BANGLADESH. The fan base skews heavily male (76%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (60,722 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Amazon Music, Maruti, musical.ly, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mithoon score 11.58% — Very Strong bucket.

Brand: Amazon MusicBrand: MarutiBrand: musical.ly

Followers:524,217

Engagements:60,722

Rate:11.6%

Posts:367

Avg Likes:60,722

Avg Comments:558

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 524,217 · Engagements 60,722 · Rate 11.6% Posts 367 · Views 0 · Avg Likes 60,722 · Avg Comments 558 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 60% 18-24: 28% 35-44: 9% 13-17: 2%	Largest: 25-34 (60%); next: 18-24 (28%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (86%) PAKISTAN (3%) BANGLADESH (3%) UNITED STATES (1%) INDONESIA (1%)	Top regions: INDIA (86%), PAKISTAN (3%), BANGLADESH (3%)
Platform Engagement	Instagram: 60,722 avg likes/post	best engagement: Instagram 60,722 avg likes

Top Brand Affinities

Amazon Music

Score: 8.39

Maruti

Score: 8.23

musical.ly

Score: 6.60

Selfiegram

Score: 6.17

Mahindra

Score: 5.32

MTV

Score: 4.66

Ableton

Score: 4.36

Beats Electronics

Score: 4.16

Snapseed

Score: 4.09

Bajaj

Score: 3.63

Travelgram

Score: 3.10

Nokia

Score: 3.06

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Top Brand Affinities

Brand	Category	Score
Amazon Music		8.39
Maruti		8.23
musical.ly		6.60
Selfiegram		6.17
Mahindra		5.32
MTV		4.66
Ableton		4.36
Beats Electronics		4.16
Snapseed		4.09
Bajaj		3.63
Travelgram		3.10
Nokia		3.06
National Geographic		2.89
Cadbury		2.86
Xiaomi		2.19
Spotify Music		2.00
KTM		1.83
Nikon		1.80
Hyundai		1.73
Sony		1.69
Canon		1.65
Levi's		1.57
KFC		1.55
Puma		1.44
FashionNova		1.43
SoundCloud		1.42
Yamaha		1.41
Samsung Group		1.40
Ray-Ban		1.38
Adobe		1.31
WWE		1.28
Marvel Entertainment		1.15
Zara		1.11
Apple		1.07
Reebok		1.06
Suzuki		1.03
Calvin Klein		0.92
Harley-Davidson		0.91
Rolex		0.91
Red Bull		0.91
Netflix		0.90
Tommy Hilfiger		0.86
FIFA		0.86
H&M		0.84
GoPro		0.84
HBO		0.84
Chevrolet		0.80
Amazon		0.75
Supreme		0.74
Lamborghini		0.74