Mitch James

Mitch James — pop artist from NZ.

Kiwi singer-songwriter Mitch James embodies authenticity and determination in his rise to the global music scene. Sharing the stage with renowned artists like…

Influence: 49.38% Fanbase: 25.30% Trending: 61.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 179.74% • Very Strong

As of 2025-09-08

46,604

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:09:23 UTC

Genres

poppopnz popmainstream pop

Biography

Kiwi singer-songwriter Mitch James embodies authenticity and determination in his rise to the global music scene. Sharing the stage with renowned artists like Ed Sheeran and Calum Scott, he has amassed millions of streams worldwide. Known for his element of surprise and cheeky humor, Mitch continues to make his mark in unexpected places.

Top Brand Affinities

Report Date: 2025-09-08

Mitch James commands interest from 18-24 & 25-34 audiences in NEW ZEALAND, AUSTRALIA, UNITED STATES. With a female-leaning (54%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (3,964 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Air New Zealand, Ultimate Ears, Bec & Bridge points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mitch James score 0.54% — Low bucket.

Brand: Air New ZealandBrand: Ultimate EarsBrand: Bec & Bridge

Followers:46,604

Engagements:251

Rate:0.5%

Posts:246

Avg Likes:246

Avg Comments:13

Avg Views:3,964

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,604 · Engagements 251 · Rate 0.5% Posts 246 · Views 3,964 · Avg Likes 246 · Avg Comments 13 · Avg Views 3,964	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 13-17: 11% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	NEW ZEALAND (43%) AUSTRALIA (10%) UNITED STATES (8%) THAILAND (4%) INDONESIA (3%)	Top regions: NEW ZEALAND (43%), AUSTRALIA (10%), UNITED STATES (8%)
Platform Engagement	Instagram: 179 avg likes/post · Youtube: 3,964 avg views/post	Best reach: Youtube 3,964 avg views; best engagement: Instagram 179 avg likes

Top Brand Affinities

Air New Zealand

Score: 179.74

Ultimate Ears

Score: 83.56

Bec & Bridge

Score: 78.17

New Line Cinema

Score: 25.98

Kmart

Score: 22.16

TUI

Score: 17.77

TUI Group

Score: 17.61

Vegemite

Score: 12.96

Qantas

Score: 10.25

Sunnies Studios

Score: 9.70

Arbonne

Score: 8.93

Clarks

Score: 6.39

Brand	Category	Score
Air New Zealand		179.74
Ultimate Ears		83.56
Bec & Bridge		78.17
New Line Cinema		25.98
Kmart		22.16
TUI		17.77
TUI Group		17.61
Vegemite		12.96
Qantas		10.25
Sunnies Studios		9.70
Arbonne		8.93
Clarks		6.39
Vodafone		6.36
Holden		6.29
iHeartRadio Music Awards		6.06
boohoo		6.06
Cadbury		5.77
Geocaching		5.01
Smirnoff		4.54
Emporium		4.27
Showtime		4.24
Billabong		3.97
Coachella		3.94
Lush		3.61
Lululemon Athletica		3.59
McLaren		3.52
Tinder		3.46
Aperol		2.92
Spotify Music		2.72
Guinness		2.56
Kylie Cosmetics		2.53
Snickers		2.51
Baileys		2.45
Gymshark		2.34
GoPro		2.31
Mazda		2.28
Tomorrowland		2.22
Bentley		2.18
Polaroid		2.14
Dr. Martens		2.12
Heineken		2.00
Under Armour		1.93
Airbnb		1.82
ASOS		1.80
Bellagio		1.79
The Olympic Games		1.75
SoundCloud		1.66
ASICS		1.62
New Balance		1.57
Beats Electronics		1.53