Mist

Mist — pop artist from GB.

Birmingham grime MC Mist emerged during the mid-2010s grime resurgence, challenging the notion that only London-based artists can succeed in the U.K. rap…

Influence: 55.09% Fanbase: 39.62% Trending: 62.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vauxhall • 22.80% • Very Strong

As of 2025-09-09

1,405,684

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:48 UTC

Genres

popbirmingham indiehip-hop & raphip-hop/rapuk hip hopbirmingham hip hopgrimehip hopeuropeanbirmingham grime

Biography

Birmingham grime MC Mist emerged during the mid-2010s grime resurgence, challenging the notion that only London-based artists can succeed in the U.K. rap scene. Mist gained prominence through a series of mixtapes and freestyles that quickly garnered millions of views online. His lyrical content encompassed themes of street life and financial success, as well as personal reflections on the loss of his parents. Collaborating with producer Shadow, Mist navigated melodic beats that contributed to his breakout in 2016, marked by appearances on Fire in the Booth and the release of the M I S to the T EP featuring notable tracks "Karlas Back" and "Ain't the Same." The following year, Mist embarked on a successful U.K. tour, performing at venues like Koko in London and O2 Ritz in Manchester.

Top Brand Affinities

Report Date: 2025-09-09

Mist builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, INDIA, UNITED STATES. With a heavily male (82%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (96,500 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Vauxhall, Mixcloud, Sky Sports point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mist score 1.17% — Moderate bucket.

Brand: VauxhallBrand: MixcloudBrand: Sky Sports

Followers:1,405,684

Engagements:16,465

Rate:1.2%

Posts:255

Avg Likes:15,516

Avg Comments:435

Avg Views:109,085

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,405,684 · Engagements 16,465 · Rate 1.2% Posts 255 · Views 109,085 · Avg Likes 15,516 · Avg Comments 435 · Avg Views 109,085	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 13-17: 6% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (46%) INDIA (26%) UNITED STATES (6%) PAKISTAN (4%) SPAIN (3%)	Top regions: UNITED KINGDOM (46%), INDIA (26%), UNITED STATES (6%)
Platform Engagement	Instagram: 8,759 avg likes/post · Tiktok: 96,500 avg views/post · Youtube: 12,585 avg views/post	Best reach: Tiktok 96,500 avg views; best engagement: Instagram 8,759 avg likes

Top Brand Affinities

Vauxhall

Score: 22.80

Mixcloud

Score: 21.38

Sky Sports

Score: 17.57

Stone Island

Score: 14.35

River Island

Score: 13.86

Selfridges

Score: 13.48

Audemars Piguet

Score: 12.75

Grey Goose

Score: 12.30

Amazon Music

Score: 10.41

Ellesse

Score: 9.95

boohoo

Score: 9.73

Moncler

Score: 9.63

Brand	Category	Score
Vauxhall		22.80
Mixcloud		21.38
Sky Sports		17.57
Stone Island		14.35
River Island		13.86
Selfridges		13.48
Audemars Piguet		12.75
Grey Goose		12.30
Amazon Music		10.41
Ellesse		9.95
boohoo		9.73
Moncler		9.63
New Era		9.53
Pioneer		9.43
Dsquared		9.33
MISSGUIDED		8.81
Foot Locker		8.36
Hugo Boss		8.09
Mini		6.87
Vivienne Westwood		6.35
Emporio Armani		6.24
Haima		6.14
Seat		6.02
Rolls-Royce		5.66
Land Rover		5.34
Kickstagram		5.20
Versace		5.17
Myprotein		5.15
Tesco		5.07
Champion		5.07
ASOS		5.05
SoundCloud		5.04
Armani		5.01
Moschino		4.94
Rolex		4.84
Christian Louboutin		4.82
The North Face		4.79
Harrods		4.76
Alexander McQueen		4.71
Polo Ralph Lauren		4.30
BBS		4.18
Stüssy		4.18
Superdry		4.09
Gymshark		4.07
Beats Electronics		4.00
BALMAIN		3.99
Nice Kicks		3.98
Aston Martin		3.91
Rover		3.90
Primark		3.68