Missy Higgins

Missy Higgins — pop artist from AU.

Missy Higgins is a celebrated Australian singer/songwriter known for her emotive lyrics and captivating melodies. Since her discovery by Triple J in 2002, she…

Influence: 60.46% Fanbase: 46.38% Trending: 67.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 63.60% • Very Strong

As of 2025-09-09

275,252

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:32 UTC

Genres

poppopaustralian popindie pop

Biography

Missy Higgins is a celebrated Australian singer/songwriter known for her emotive lyrics and captivating melodies. Since her discovery by Triple J in 2002, she has garnered 11 ARIA Awards and multiple chart-topping hits, establishing herself as a trailblazer for female artists. Her albums, such as The Sound Of White and The Ol’ Razzle Dazzle, have resonated with audiences worldwide, showcasing her evolution from introspective ballads to socially conscious themes like climate change in Solastalgia.

In 2024, Missy Higgins was inducted into the ARIA Hall Of Fame, following the release of her new album, The Second Act. This album, a successor to her debut The Sound Of White, reflects on identity and self-discovery, echoing themes from her earlier work. Throughout her career, Missy has continued to push boundaries in her songwriting, earning critical acclaim and maintaining her position as a leading figure in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Missy Higgins reliably reaches 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The base is heavily female (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (38,700 avg views per post); Tiktok layers on depth and replies. The audience sits near Vegemite, Myer, Virgin Australia, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Missy Higgins score 1.38% — Moderate bucket.

Brand: VegemiteBrand: MyerBrand: Virgin Australia

Followers:275,252

Engagements:3,811

Rate:1.4%

Posts:1,542

Avg Likes:3,544

Avg Comments:140

Avg Views:43,378

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 275,252 · Engagements 3,811 · Rate 1.4% Posts 1,542 · Views 43,378 · Avg Likes 3,544 · Avg Comments 140 · Avg Views 43,378	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 15% 45-64: 11%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	AUSTRALIA (41%) UNITED STATES (23%) UNITED KINGDOM (6%) BRAZIL (3%) CANADA (3%)	Top regions: AUSTRALIA (41%), UNITED STATES (23%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,476 avg likes/post · Tiktok: 38,700 avg views/post · Youtube: 4,678 avg views/post	Best reach: Tiktok 38,700 avg views; best engagement: Tiktok 1,991 avg likes

Top Brand Affinities

Vegemite

Score: 63.60

Myer

Score: 59.81

Virgin Australia

Score: 54.25

Qantas

Score: 49.86

Telstra

Score: 42.28

Kmart

Score: 36.71

Coles

Score: 36.58

Woolworths

Score: 19.23

Sunnies Studios

Score: 8.45

Thermomix

Score: 8.34

Arbonne

Score: 8.32

Holden

Score: 8.21

Brand	Category	Score
Vegemite		63.60
Myer		59.81
Virgin Australia		54.25
Qantas		49.86
Telstra		42.28
Kmart		36.71
Coles		36.58
Woolworths		19.23
Sunnies Studios		8.45
Thermomix		8.34
Arbonne		8.32
Holden		8.21
Billabong		6.79
New Line Cinema		6.45
ABC		5.38
Cadbury		4.34
Lindt		4.23
Dyson		4.19
BALMAIN		4.12
Showtime		3.84
Emporium		3.81
UberEATS		3.77
Aperol		3.66
Babybump		3.54
Harrods		3.21
Airbnb		3.19
Olympus		3.15
McLaren		3.13
Spotify Music		3.13
Mulberry		3.06
Geocaching		2.97
Lush		2.93
Martini		2.86
Baileys		2.66
Paramount Pictures		2.61
The Olympic Games		2.50
Preloved		2.50
Polaroid		2.19
Lululemon Athletica		2.15
Guinness		2.13
Tinder		2.02
Dr. Martens		1.98
Lego		1.96
Kodak		1.94
Pixar		1.87
Universal		1.70
IKEA		1.61
Chrysler		1.55
Coachella		1.54
Converse		1.50

Official Profiles

Artist: Missy Higgins

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Missy Higgins today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 1,338,147

PLATFORM

TOTAL

[+]

Spotify

686,488

51.30%

[+]

Last.fm

543,555

40.62%

[+]

Pandora

82,245

6.15%

[+]

Yandex

25,859

1.93%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-17 21:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Warrnambool Racecourse	Warrnambool, Australia	songkick.com ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-01-24 21:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Speers Point Park	City of Lake Macquarie, Australia	songkick.com ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-01-31 21:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock	Westport Park	Port Macquarie-Hastings Council, Australia	songkick.com
2026-01-31 22:00 UTC	Missy Higgins	Livvi's Place at Westport Park	Port Macquarie-Hastings Council, Australia	ticketmaster-au.tm7566.net
2026-02-01 20:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Broadwater Parklands	Gold Coast City, Australia	ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-02-01 20:30 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock	Broadwater Parklands Gold Coast	Gold Coast City, Australia	songkick.com
2026-02-08 22:00 UTC	Let Them Eat Cake Festival 2026	Werribee Mansion	Melbourne, Australia	ticketmaster-au.tm7566.net
2026-02-14 20:00 UTC	Big Country Festival 2026	Fairgrounds Festival	Berry, Australia	ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-02-14 21:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock	Berry Showgrounds	Berry, Australia	songkick.com
2026-02-15 20:30 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Bella Vista Farm Park	Sydney, Australia	songkick.com ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-02-28 21:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Gateway Lakes	Wodonga, Australia	songkick.com ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-03-08 20:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Country Club Tasmania	Launceston, Australia	songkick.com ticketmaster-au.tm7566.net
2026-03-14 20:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Bendigo Jockey Club	Ascot, Australia	songkick.com ticketmaster-au.tm7566.net
2026-03-14 21:00 UTC	Missy Higgins	Bendigo Racecourse	Ascot, Australia	ticketmaster-au.tm7566.net
2026-03-21 20:00 UTC	The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour	Kent Reserve	Victor Harbor, Australia	songkick.com ticketmaster-au.tm7566.net ticketmaster-au.tm7566.net
2026-03-28 21:00 UTC	Missy Higgins	Country Club Tasmania	Launceston, Australia	ticketmaster-au.tm7566.net