Missio

Missio — pop artist from US.

In May 2017, Matthew Brue and David Butler released their debut album "Loner" through RCA Records, quickly achieving global success with their hit single…

Influence: 61.59% Fanbase: 46.36% Trending: 69.20% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.38% • Very Strong

As of 2025-09-08

737,063

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:22 UTC

Genres

popindie poptimismindie poprockmodern rockrockalternative rockalternativealt zmodern alternative rockalternativeelectronicelectropopother electronic music

Biography

In May 2017, Matthew Brue and David Butler released their debut album "Loner" through RCA Records, quickly achieving global success with their hit single "Middle Fingers" reaching #9 on the Billboard Alternative Charts. MISSIO, the genre-bending duo from Austin, TX, has since released four full-length albums, earning multiple #1 spots on Sirius XM Alt-Nation and over 1 billion global streams. They have also collaborated with major brands like Shiseido, Summer's Eve, and Armani, and received an R.I.A.A. certified Gold Record for "Everybody Gets High."

MISSIO has toured extensively both domestically and internationally, headlining in Europe, Russia, and Mexico and performing at major festivals including Lollapalooza, Austin City Limits, and Firefly. They have shared the stage with renowned acts such as MUSE, 30 Seconds To Mars, Yungblud, and K.Flay, solidifying their presence in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Missio commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, POLAND. With a male-leaning (50%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,825 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Live Nation, Arctic Fox hair Color, Hot Topic points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Missio score 0.15% — Low bucket.

Brand: Live NationBrand: Arctic Fox hair ColorBrand: Hot Topic

Followers:737,063

Engagements:1,092

Rate:0.1%

Posts:1,132

Avg Likes:1,080

Avg Comments:35

Avg Views:2,861

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 737,063 · Engagements 1,092 · Rate 0.1% Posts 1,132 · Views 2,861 · Avg Likes 1,080 · Avg Comments 35 · Avg Views 2,861	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (29%) BRAZIL (6%) POLAND (4%) ROMANIA (4%) NIGERIA (4%)	Top regions: UNITED STATES (29%), BRAZIL (6%), POLAND (4%)
Platform Engagement	Instagram: 869 avg likes/post · Tiktok: 1,036 avg views/post · Youtube: 1,825 avg views/post	Best reach: Youtube 1,825 avg views; best engagement: Instagram 869 avg likes

Top Brand Affinities

Live Nation

Score: 24.38

Arctic Fox hair Color

Score: 18.45

Hot Topic

Score: 14.14

Five Nights at Freddy's

Score: 10.03

Borderlands

Score: 8.01

The Last of Us

Score: 7.89

Influenster

Score: 6.26

SpeedPaint

Score: 6.05

Verizon

Score: 5.70

Ableton

Score: 5.34

Lollapalooza

Score: 5.31

AMC

Score: 5.24

Brand	Category	Score
Live Nation		24.38
Arctic Fox hair Color		18.45
Hot Topic		14.14
Five Nights at Freddy's		10.03
Borderlands		8.01
The Last of Us		7.89
Influenster		6.26
SpeedPaint		6.05
Verizon		5.70
Ableton		5.34
Lollapalooza		5.31
AMC		5.24
Fallout		4.75
iHeartRadio Music Awards		4.54
Showtime		4.50
Taco Bell		4.47
Monster Beverage		4.22
The Witcher		3.77
Final Fantasy		3.75
Coors		3.74
MTV		3.61
Spotify Music		3.44
Prismacolor		3.35
Comedy Central		3.30
Cartoon Network		3.14
Polaroid		3.11
Paramount Pictures		3.05
League of Legends		3.05
Columbia Pictures		3.03
Urban Outfitters		3.02
NHL		3.01
Coachella		2.78
PetSmart		2.74
NBC		2.69
Walmart		2.62
Chrysler		2.50
SoundCloud		2.49
Nickelodeon		2.45
Urban Decay Cosmetics		2.42
HBO		2.41
Activision Blizzard		2.37
Faber-Castell		2.34
Busch		2.34
BBC		2.32
Dr. Martens		2.27
Vans		2.26
Star Wars		2.25
Cadillac		2.03
Tarte Cosmetics		2.02
Sephora		1.97