Miss Li

Miss Li — pop artist from SE.

Miss Li, a Swedish artist, has had a remarkable career trajectory, starting with her 2006 debut album and gaining fame through hits and TV appearances on…

Influence: 55.27% Fanbase: 36.66% Trending: 64.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 165.83% • Very Strong

As of 2025-09-09

167,243

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:29 UTC

Genres

poppopswedish popclassic swedish popmainstream pop

Biography

Miss Li, a Swedish artist, has had a remarkable career trajectory, starting with her 2006 debut album and gaining fame through hits and TV appearances on popular shows like Desperate Housewives and Grey’s Anatomy. Her duet in 2007 with Lasse Winnerbäck topped the charts for a record-breaking 240 weeks, and she has also written for other artists, including a German chart-topper with Felix Jaehn.

Miss Li continued her success with albums like A Woman’s Guide to Survival in 2017, which featured hits like Bonfire and Aqualung, and a cover of Petter’s Lev nu dö sen that went 9x platinum. Collaborating with producer Sonny Boy Gustafsson, she released the album Underbart I all misär, with the single Komplicerad reaching #2 on the Swedish charts. Her 2024 album Livet, döden, skiten däremellan, based on her life story, became a massive success with multiple #1 singles and significant radio play, solidifying her position as a prominent figure in Swedish music.

Top Brand Affinities

Report Date: 2025-09-09

Miss Li maintains consistent pull among 18-24 & 25-34 audiences across SWEDEN, UNITED STATES, INDIA. The audience leans male-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Youtube with 30,682 avg views per post; Instagram functions as the community touchpoint. Affinity with Tele2, Ericsson, Swedbank makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Miss Li score 2.49% — Strong bucket.

Brand: Tele2Brand: EricssonBrand: Swedbank

Followers:167,243

Engagements:4,158

Rate:2.5%

Posts:1,899

Avg Likes:4,148

Avg Comments:80

Avg Views:30,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 167,243 · Engagements 4,158 · Rate 2.5% Posts 1,899 · Views 30,682 · Avg Likes 4,148 · Avg Comments 80 · Avg Views 30,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 34% 35-44: 16% 45-64: 11%	Largest: 18-24 (35%); next: 25-34 (34%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	SWEDEN (44%) UNITED STATES (8%) INDIA (6%) BRAZIL (4%) GERMANY (3%)	Top regions: SWEDEN (44%), UNITED STATES (8%), INDIA (6%)
Platform Engagement	Instagram: 3,530 avg likes/post · Youtube: 30,682 avg views/post	Best reach: Youtube 30,682 avg views; best engagement: Instagram 3,530 avg likes

Top Brand Affinities

Tele2

Score: 165.83

Ericsson

Score: 89.55

Swedbank

Score: 75.90

Arla Foods

Score: 69.55

Scania

Score: 12.37

H&M Home

Score: 11.82

Chop-Chop

Score: 11.49

Pilsner Urquell

Score: 10.34

Carlsberg

Score: 10.10

Hummer

Score: 7.73

Husqvarna Motorcycles

Score: 7.55

Volvo

Score: 6.76

Brand	Category	Score
Tele2		165.83
Ericsson		89.55
Swedbank		75.90
Arla Foods		69.55
Scania		12.37
H&M Home		11.82
Chop-Chop		11.49
Pilsner Urquell		10.34
Carlsberg		10.10
Hummer		7.73
Husqvarna Motorcycles		7.55
Volvo		6.76
Lidl		6.48
Spotify Music		5.28
Aperol		4.81
Tinder		3.98
IKEA		3.81
Pfizer		3.75
Lindt		3.41
Harrods		3.22
Baileys		3.19
Dr. Martens		3.18
NHL		3.09
Lollapalooza		2.92
ASICS		2.54
Skoda		2.36
Philips		2.18
Tomorrowland		2.15
Snickers		2.14
LEGOLAND		1.99
Pepsi		1.98
H&M		1.90
Michael Kors		1.78
Jaguar		1.76
Pokemon Go		1.60
Lego		1.58
Cadillac		1.56
Nintendo		1.44
Netflix		1.44
Guinness		1.35
McDonald's		1.29
Bentley		1.28
SoundCloud		1.24
Huawei		1.23
Star Wars		1.22
Red Bull		1.20
Nutella		1.19
Beats Electronics		1.15
Levi's		1.13
Airbnb		1.07