Mishka

Mishka — reggae artist from BM.

Bermudian musician Mishka blends reggae roots with bluesy folk in his introspective songwriting. Emerging in 1999 with his debut album under Creation Records,…

Influence: 53.43% Fanbase: 30.25% Trending: 65.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Maui Jim • 45.75% • Very Strong

As of 2025-09-08

28,206

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:12 UTC

Genres

reggaereggaereggae rockroots reggae

Biography

Bermudian musician Mishka blends reggae roots with bluesy folk in his introspective songwriting. Emerging in 1999 with his debut album under Creation Records, he has since released 6 more critically acclaimed albums, including 2022's This Love, recorded in Maui under his indie label Mishka Music. Mishka's music reflects his Caribbean upbringing and global travels, resonating with audiences worldwide through his soulful vocals and acoustic compositions.

Top Brand Affinities

Report Date: 2025-09-08

Mishka draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, PHILIPPINES. The skew is heavily male (61%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 17,432 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Maui Jim, Live Nation, O'Neill makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mishka score 1.85% — Moderate bucket.

Brand: Maui JimBrand: Live NationBrand: O'Neill

Followers:28,206

Engagements:522

Rate:1.9%

Posts:894

Avg Likes:501

Avg Comments:43

Avg Views:17,432

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,206 · Engagements 522 · Rate 1.9% Posts 894 · Views 17,432 · Avg Likes 501 · Avg Comments 43 · Avg Views 17,432	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 30% 35-44: 17% 45-64: 9%	Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (29%) BRAZIL (15%) PHILIPPINES (6%) JAPAN (5%) CANADA (5%)	Top regions: UNITED STATES (29%), BRAZIL (15%), PHILIPPINES (6%)
Platform Engagement	Instagram: 286 avg likes/post · Youtube: 17,432 avg views/post	Best reach: Youtube 17,432 avg views; best engagement: Instagram 286 avg likes

Top Brand Affinities

Maui Jim

Score: 45.75

Live Nation

Score: 21.21

O'Neill

Score: 17.40

Margaritaville

Score: 15.49

Pro Tools

Score: 11.09

Quiksilver

Score: 10.06

Volcom

Score: 9.81

Hurley

Score: 9.20

Amazon Music

Score: 7.94

Pacific Northwest Wonderland

Score: 7.51

Billabong

Score: 7.46

Acroyoga

Score: 6.17

Brand	Category	Score
Maui Jim		45.75
Live Nation		21.21
O'Neill		17.40
Margaritaville		15.49
Pro Tools		11.09
Quiksilver		10.06
Volcom		9.81
Hurley		9.20
Amazon Music		7.94
Pacific Northwest Wonderland		7.51
Billabong		7.46
Acroyoga		6.17
Marriott		5.48
Ableton		5.42
MamaBear		5.38
Publix		5.18
iHeartRadio Music Awards		5.12
Free People		4.86
Four Seasons		4.78
ESPN		4.54
Spotify Music		4.43
The Home Depot		4.33
Coors		4.26
CNN		4.17
FedEx		3.83
NBC		3.78
Kickstarter		3.61
Gillette		3.58
GoPro		3.46
TripAdvisor		3.36
Jeep		3.19
Paramount Pictures		2.88
NHL		2.87
Airbnb		2.84
Monster Beverage		2.78
NFL		2.75
MTV		2.72
Busch		2.72
Sunnies Studios		2.64
Guinness		2.64
Lululemon Athletica		2.60
Beats Electronics		2.57
SoundCloud		2.55
Budweiser		2.39
National Geographic		2.37
Geocaching		2.27
A Game of Tones		2.21
Showtime		2.19
Vans		2.18
Lollapalooza		2.16