Mipso

Mipso — country artist from US.

North Carolina-based Mipso, known for their captivating vocal harmonies and deep-rooted musical traditions, have made a mark with their dynamic live…

Influence: 55.11% Fanbase: 31.48% Trending: 66.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 18.05% • Very Strong

As of 2025-09-09

69,169

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:22 UTC

Genres

countryprogressive bluegrasscountryrockrockamericannew americanadeep new americananorth carolina rootsbluesstomp and holler

Biography

North Carolina-based Mipso, known for their captivating vocal harmonies and deep-rooted musical traditions, have made a mark with their dynamic live performances since their 2013 debut. Their self-titled sixth album, released through Rounder Records, showcases their most innovative and lyrically profound work yet. Produced mainly at Echo Mountain in Asheville, the band collaborated with Sandro Perri to create a rich sonic landscape that balances atmospheric expansiveness with personal intimacy, achieved by pushing the boundaries of their acoustic instruments. The result is a collection of songs with intricate arrangements that highlight the band's refined musicianship and unique sound. Visit www.mipsomusic.com for more information.

Top Brand Affinities

Report Date: 2025-09-09

Mipso engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, CANADA. The fan base skews heavily male (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (7,374 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Warby Parker, MOOG, bonappetitmag, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mipso score 2.06% — Strong bucket.

Brand: Warby ParkerBrand: MOOGBrand: bonappetitmag

Followers:69,169

Engagements:1,426

Rate:2.1%

Posts:2,349

Avg Likes:1,191

Avg Comments:39

Avg Views:8,630

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 69,169 · Engagements 1,426 · Rate 2.1% Posts 2,349 · Views 8,630 · Avg Likes 1,191 · Avg Comments 39 · Avg Views 8,630	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 33% 35-44: 16% 45-64: 15%	Largest: 25-34 (33%); next: 18-24 (33%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (58%) UNITED KINGDOM (6%) CANADA (4%) GERMANY (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (58%), UNITED KINGDOM (6%), CANADA (4%)
Platform Engagement	Instagram: 460 avg likes/post · Tiktok: 7,374 avg views/post · Youtube: 1,256 avg views/post	Best reach: Tiktok 7,374 avg views; best engagement: Tiktok 709 avg likes

Top Brand Affinities

Warby Parker

Score: 18.05

MOOG

Score: 17.94

bonappetitmag

Score: 14.09

Kickstarter

Score: 13.51

Coors

Score: 12.33

Amazon Music

Score: 12.11

Holden

Score: 9.90

Verizon

Score: 9.62

Pacific Northwest Wonderland

Score: 8.49

Bonneville

Score: 7.18

Delta

Score: 7.08

Spotify Music

Score: 6.20

Brand	Category	Score
Warby Parker		18.05
MOOG		17.94
bonappetitmag		14.09
Kickstarter		13.51
Coors		12.33
Amazon Music		12.11
Holden		9.90
Verizon		9.62
Pacific Northwest Wonderland		8.49
Bonneville		7.18
Delta		7.08
Spotify Music		6.20
Paramount Pictures		6.01
Kroger		5.84
Airbnb		5.71
Anthropologie		5.67
Chick-fil-A		5.64
Carhartt		5.41
Pilsner Urquell		5.39
Bethesda Softworks		5.16
Free People		5.13
Publix		5.11
Margaritaville		5.05
Busch		5.05
Showtime		4.56
Emporium		4.51
Guinness		4.22
FedEx		4.14
Hurley		4.01
Gatorade		3.95
Pfizer		3.75
Cadillac		3.66
Heinz		3.59
Gillette		3.53
Taco Bell		3.51
The Olympic Games		3.23
Comedy Central		3.20
ESPN		3.19
Columbia Pictures		3.04
Chipotle Mexican Grill		3.02
Polaroid		2.98
NBC		2.98
Budweiser		2.94
Mulberry		2.89
Lollapalooza		2.87
Target		2.70
Kodak		2.69
Costco		2.64
Pixar		2.63
Tinder		2.56