Minz

Minz — pop artist from NG.

Minz, a prominent figure hailing from Surulere, Lagos, stands out in the Nigerian music scene with his distinct voice and rebellious approach to Afrobeats.…

Influence: 55.58% Fanbase: 32.09% Trending: 67.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 27.46% • Very Strong

As of 2025-09-09

199,993

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:08:32 UTC

Genres

popnigerian popothersworldwide

Biography

Minz, a prominent figure hailing from Surulere, Lagos, stands out in the Nigerian music scene with his distinct voice and rebellious approach to Afrobeats. Refusing to conform to industry norms, he has crafted a unique Afro Fusion sound that blends various influences, from FELA ANIKULAPO KUTI to Travis Scott and Bryson Tiller.

Breaking away from traditional categorizations, Minz navigates between the alternative and mainstream music realms, showcasing his versatility and refusal to be boxed in. With a background in international law and diplomacy, he established his independent label, NSE, and has released a string of successful tracks like “234”, “BDMN”, and “Lady”, culminating in the global hit “WO WO” featuring Blaqbonez and BNXN.

Top Brand Affinities

Report Date: 2025-09-09

Minz keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, FRANCE, CôTE D’IVOIRE. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 5,201 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Warner Music, Palm Angels, Airtel supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Minz score 8.13% — Very Strong bucket.

Brand: Warner MusicBrand: Palm AngelsBrand: Airtel

Followers:199,993

Engagements:16,267

Rate:8.1%

Posts:181

Avg Likes:16,200

Avg Comments:292

Avg Views:7,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 199,993 · Engagements 16,267 · Rate 8.1% Posts 181 · Views 7,843 · Avg Likes 16,200 · Avg Comments 292 · Avg Views 7,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 44% 35-44: 5% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (44%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (18%) FRANCE (15%) CôTE D’IVOIRE (11%) NIGERIA (9%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (18%), FRANCE (15%), CôTE D’IVOIRE (11%)
Platform Engagement	Instagram: 15,552 avg likes/post · Tiktok: 5,201 avg views/post · Youtube: 2,642 avg views/post	Best reach: Tiktok 5,201 avg views; best engagement: Instagram 15,552 avg likes

Top Brand Affinities

Warner Music

Score: 27.46

Palm Angels

Score: 23.30

Airtel

Score: 15.31

True Religion

Score: 13.18

Hennessy

Score: 7.68

SoundCloud

Score: 7.61

Amazon Music

Score: 7.38

JACQUEMUS

Score: 7.10

ASOS

Score: 6.81

FashionNova

Score: 6.35

MISSGUIDED

Score: 6.25

Fenty beauty

Score: 5.58

Brand	Category	Score
Warner Music		27.46
Palm Angels		23.30
Airtel		15.31
True Religion		13.18
Hennessy		7.68
SoundCloud		7.61
Amazon Music		7.38
JACQUEMUS		7.10
ASOS		6.81
FashionNova		6.35
MISSGUIDED		6.25
Fenty beauty		5.58
Pioneer		5.41
boohoo		5.20
CNN		5.10
Beats Electronics		4.59
MTV		4.59
Ableton		4.57
Spotify Music		4.43
Alexander McQueen		4.39
Kodak		4.22
Versace		4.03
Monster Beverage		3.78
Balenciaga		3.66
shein		3.63
BALMAIN		3.48
Fendi		3.06
Bershka		3.01
Vogue		2.99
SheInside		2.98
Zara		2.97
Lacoste		2.95
Christian Louboutin		2.93
Gucci		2.89
H&M		2.81
Carrefour		2.76
Pull&Bear		2.71
Timberland		2.57
musical.ly		2.57
GIVENCHY		2.54
Louis Vuitton		2.51
Dolce & Gabbana		2.12
Pepsi		2.04
FOREX		1.95
Cartier		1.95
Christian Dior		1.94
Puma		1.91
BBC		1.86
Supreme		1.80
The North Face		1.78