MINSEO

MINSEO — pop artist from KR.

MinSeo first gained fame in 2010 on Mnet's for her boyish appearance and captivating voice. Her debut in 2016 with the OST album for Park Chanwook's alongside…

Influence: 54.05% Fanbase: 37.08% Trending: 62.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 25.86% • Very Strong

As of 2025-09-08

553,854

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:59 UTC

Genres

popk-popkorean poppopasian popsoundtrack, stage & screensoundtrackelectronicelectronic

Biography

MinSeo first gained fame in 2010 on Mnet's for her boyish appearance and captivating voice. Her debut in 2016 with the OST album for Park Chanwook's alongside Gain brought her further acclaim, particularly for her hit song 'Yes,' a response to Yoon Jong Shin's 'Like It.' Since then, Minseo has released her first Mini Album 'The Diary of Youth' and ventured into acting with roles in web dramas like 'It’s Okay To Be Sensitive 2' and 'Anniversary Anyway,' showcasing her versatility beyond music.

Top Brand Affinities

Report Date: 2025-09-08

MINSEO builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH KOREA, INDONESIA, CHINA. With a heavily female (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (26,600 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Casetify, GENTLE MONSTER, Umbro point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MINSEO score 1.04% — Moderate bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Umbro

Followers:553,854

Engagements:5,760

Rate:1.0%

Posts:427

Avg Likes:5,654

Avg Comments:90

Avg Views:28,722

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 553,854 · Engagements 5,760 · Rate 1.0% Posts 427 · Views 28,722 · Avg Likes 5,654 · Avg Comments 90 · Avg Views 28,722	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 14% 35-44: 2%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	SOUTH KOREA (51%) INDONESIA (18%) CHINA (6%) MYANMAR (BURMA) (6%) CAMBODIA (5%)	Top regions: SOUTH KOREA (51%), INDONESIA (18%), CHINA (6%)
Platform Engagement	Instagram: 4,642 avg likes/post · Tiktok: 26,600 avg views/post · Youtube: 2,122 avg views/post	Best reach: Tiktok 26,600 avg views; best engagement: Instagram 4,642 avg likes

Top Brand Affinities

Casetify

Score: 25.86

GENTLE MONSTER

Score: 19.87

Umbro

Score: 15.37

Arc'teryx

Score: 11.87

Barbour

Score: 10.50

A.P.C.

Score: 9.96

Maison Margiela

Score: 9.22

Acne Studios

Score: 7.33

Innisfree

Score: 7.31

Vivienne Westwood

Score: 6.49

Summit Entertainment

Score: 6.35

Shake Shack

Score: 5.57

Brand	Category	Score
Casetify		25.86
GENTLE MONSTER		19.87
Umbro		15.37
Arc'teryx		11.87
Barbour		10.50
A.P.C.		9.96
Maison Margiela		9.22
Acne Studios		7.33
Innisfree		7.31
Vivienne Westwood		6.49
Summit Entertainment		6.35
Shake Shack		5.57
Miu Miu		5.33
Stüssy		3.83
UNIQLO		3.49
The North Face		3.43
LG Group		3.22
ASICS		3.11
Kodak		3.08
Leica		3.00
Polo Ralph Lauren		2.99
Hyundai		2.89
Snoopy And The Peanuts Gang		2.80
Fila		2.75
Gundam		2.74
Carhartt		2.64
Tiffany		2.38
Lacoste		2.23
IKEA		2.12
New Balance		2.11
KFC		2.06
Fujifilm		2.05
Dr. Martens		2.00
Supreme		1.99
Converse		1.98
Petronas		1.78
Yves Saint Laurent		1.72
Vans		1.63
Starbucks		1.58
Lush		1.53
Under Armour		1.52
Puma		1.47
Polaroid		1.46
Gucci		1.43
Balenciaga		1.41
Nike		1.36
H&M		1.36
Tiffany & Co		1.36
KitKat		1.34
Forever 21		1.30