MINNIE ((G)I-DLE)

MINNIE ((G)I-DLE) — pop artist from KR.

With a strong foundation in music theory and composition, I have honed my skills as a professional music writer. I possess a deep understanding of various…

Influence: 54.59% Fanbase: 38.42% Trending: 62.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 9.66% • Very Strong

As of 2025-09-09

8,030,143

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:04 UTC

Genres

popk-pop

Biography

With a strong foundation in music theory and composition, I have honed my skills as a professional music writer. I possess a deep understanding of various musical genres and the ability to articulate complex musical concepts in a clear and engaging manner. My writing is characterized by a blend of creativity and precision, allowing me to effectively communicate the nuances of music to a diverse audience.

As a music writer, I draw upon my passion for music and extensive experience in the industry to produce insightful and compelling content. Whether reviewing albums, analyzing music trends, or profiling artists, I approach each project with a keen attention to detail and a commitment to delivering high-quality work. With a versatile writing style and a dedication to staying informed about the latest developments in music, I strive to create engaging and informative music writing that resonates with readers.

Top Brand Affinities

Report Date: 2025-09-09

MINNIE ((G)I-DLE) keeps 18-24 & 25-34 audiences engaged throughout TAIWAN, THAILAND, UNITED STATES. The composition is heavily female (69%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 61,891 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with GENTLE MONSTER, Kiehls, Coach supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MINNIE ((G)I-DLE) score 3.91% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: KiehlsBrand: Coach

Followers:8,030,143

Engagements:313,891

Rate:3.9%

Posts:529

Avg Likes:313,891

Avg Comments:1,038

Avg Views:61,891

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,030,143 · Engagements 313,891 · Rate 3.9% Posts 529 · Views 61,891 · Avg Likes 313,891 · Avg Comments 1,038 · Avg Views 61,891	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 10% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	TAIWAN (11%) THAILAND (10%) UNITED STATES (10%) BRAZIL (9%) FRANCE (7%)	Top regions: TAIWAN (11%), THAILAND (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 313,105 avg likes/post · Youtube: 61,891 avg views/post	Best reach: Youtube 61,891 avg views; best engagement: Instagram 313,105 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 9.66

Kiehls

Score: 6.87

Coach

Score: 5.94

Tiffany

Score: 4.22

League of Legends

Score: 4.12

Mulberry

Score: 4.08

Burger King

Score: 3.54

Snoopy And The Peanuts Gang

Score: 3.21

Tesco

Score: 3.03

shein

Score: 2.73

LEGOLAND

Score: 2.59

Fila

Score: 2.57

Brand	Category	Score
GENTLE MONSTER		9.66
Kiehls		6.87
Coach		5.94
Tiffany		4.22
League of Legends		4.12
Mulberry		4.08
Burger King		3.54
Snoopy And The Peanuts Gang		3.21
Tesco		3.03
shein		2.73
LEGOLAND		2.59
Fila		2.57
Costco		2.40
Sprite		2.30
KFC		2.29
Polaroid		2.28
UNIQLO		2.04
Petronas		2.01
Dr. Martens		1.94
Tiffany & Co		1.92
New Balance		1.89
Pokemon Go		1.81
Kodak		1.80
Fujifilm		1.71
The North Face		1.69
Christian Dior		1.65
BBC		1.65
SWAROVSKI		1.63
Versace		1.63
Hermès		1.59
Microsoft		1.56
Tarte Cosmetics		1.40
Yves Saint Laurent		1.37
Pokemon		1.34
Calvin Klein		1.33
Marvel Entertainment		1.31
Coachella		1.28
H&M		1.28
CBS Television Studios		1.25
Red Bull		1.21
Starbucks		1.20
Chanel		1.20
OREO		1.19
Vogue		1.18
Nintendo		1.16
IKEA		1.15
Converse		1.14
Walt Disney		1.14
Pixar		1.14
CBS		1.10