Minnesota

Minnesota — hip-hop & rap artist from US.

Minnesota, also known as Christian Bauhofer, has been a prominent figure in the bass music scene for nearly a decade. His musical roots trace back to classic…

Influence: 52.06% Fanbase: 24.36% Trending: 65.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 139.39% • Very Strong

As of 2025-09-08

52,339

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:37 UTC

Genres

hip-hop & rapelectronic trapelectronicelectronicelectro housevapor twitchglitch hop

Biography

Minnesota, also known as Christian Bauhofer, has been a prominent figure in the bass music scene for nearly a decade. His musical roots trace back to classic rock, emo, and screamo, drawing inspiration from psychedelic rock icons like Pink Floyd and Led Zeppelin. Moving from Minnesota to Santa Cruz in 2007, he immersed himself in the underground electronic music community, influenced by renegade parties in the redwoods that featured artists like G Jones, The Glitch Mob, and Eprom. This experience eventually led him to organize his own renegade events, providing a platform for his DJ aspirations and allowing him to witness electronic music's journey from underground subculture to the mainstream.

Top Brand Affinities

Report Date: 2025-09-08

Minnesota keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CANADA, MEXICO. The composition is heavily male (60%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 1,357 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with iHeartRaves, Phase One, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Minnesota score 2.59% — Strong bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:52,339

Engagements:1,357

Rate:2.6%

Posts:2

Avg Likes:1,357

Avg Comments:117

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,339 · Engagements 1,357 · Rate 2.6% Posts 2 · Views 0 · Avg Likes 1,357 · Avg Comments 117 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 27% 35-44: 17% 45-64: 3%	Largest: 25-34 (52%); next: 18-24 (27%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (91%) CANADA (3%) MEXICO (1%) BRAZIL (1%) INDIA (1%)	Top regions: UNITED STATES (91%), CANADA (3%), MEXICO (1%)
Platform Engagement	Instagram: 1,357 avg likes/post	best engagement: Instagram 1,357 avg likes

Top Brand Affinities

iHeartRaves

Score: 139.39

Phase One

Score: 63.89

Ableton

Score: 46.73

Pioneer

Score: 27.83

Trancefamily

Score: 24.87

MOOG

Score: 23.26

Akai

Score: 22.52

Mixcloud

Score: 15.53

SoundCloud

Score: 14.75

Hennessey

Score: 14.36

Mulberry

Score: 10.53

Pacific Northwest Wonderland

Score: 9.83

Brand	Category	Score
iHeartRaves		139.39
Phase One		63.89
Ableton		46.73
Pioneer		27.83
Trancefamily		24.87
MOOG		23.26
Akai		22.52
Mixcloud		15.53
SoundCloud		14.75
Hennessey		14.36
Mulberry		10.53
Pacific Northwest Wonderland		9.83
Coors		9.18
Coachella		9.09
Lollapalooza		8.12
Jameson		7.89
Acroyoga		7.49
Free People		7.48
Beats Electronics		7.15
Tomorrowland		6.07
Volcom		6.03
Bud Light		6.00
Kroger		5.70
Hot Topic		5.27
Verizon		4.79
Comedy Central		4.18
Carhartt		3.69
NHL		3.64
Taco Bell		3.57
Spotify Music		3.55
Busch		3.47
Urban Outfitters		3.46
Gatorade		3.41
Prismacolor		3.36
Dr. Martens		3.28
Acura		3.22
Budweiser		3.13
Subaru		3.12
Matrix		3.05
Showtime		3.03
Lululemon Athletica		2.73
Cadillac		2.67
Hennessy		2.65
Kodak		2.63
Monster Beverage		2.58
Airbnb		2.52
Nickelodeon		2.50
Forever 21		2.40
Pokemon Go		2.39
Chrysler		2.25