MINHO

MINHO — pop artist from KR.

MINHO, a versatile "multi-entertainer" and member of SHINee, has excelled in music, acting, variety shows, and hosting, becoming a beloved figure in the…

Influence: 55.26% Fanbase: 40.70% Trending: 62.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 11.22% • Very Strong

As of 2025-09-08

3,544,978

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:39:46 UTC

Genres

popk-poppopasian pop

Biography

MINHO, a versatile "multi-entertainer" and member of SHINee, has excelled in music, acting, variety shows, and hosting, becoming a beloved figure in the entertainment industry. In 2022, he made a successful solo debut with the mini-album “CHASE,” followed by the heartfelt single “Stay for a Night” and his first full-length album "CALL BACK," showcasing his evolving talent and broadening musical spectrum.

Top Brand Affinities

Report Date: 2025-09-08

MINHO draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, MYANMAR (BURMA). The skew is heavily female (82%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 149,545 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Style Nanda, GENTLE MONSTER, Innisfree makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MINHO score 4.36% — Very Strong bucket.

Brand: Style NandaBrand: GENTLE MONSTERBrand: Innisfree

Followers:3,544,978

Engagements:154,686

Rate:4.4%

Posts:461

Avg Likes:154,680

Avg Comments:1,258

Avg Views:153,612

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,544,978 · Engagements 154,686 · Rate 4.4% Posts 461 · Views 153,612 · Avg Likes 154,680 · Avg Comments 1,258 · Avg Views 153,612	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	UNITED STATES (17%) BRAZIL (11%) MYANMAR (BURMA) (6%) INDONESIA (6%) SOUTH KOREA (6%)	Top regions: UNITED STATES (17%), BRAZIL (11%), MYANMAR (BURMA) (6%)
Platform Engagement	Instagram: 152,737 avg likes/post · Tiktok: 4,067 avg views/post · Youtube: 149,545 avg views/post	Best reach: Youtube 149,545 avg views; best engagement: Instagram 152,737 avg likes

Top Brand Affinities

Style Nanda

Score: 11.22

GENTLE MONSTER

Score: 10.18

Innisfree

Score: 5.48

Summit Entertainment

Score: 4.47

Tiffany

Score: 4.22

Jollibee

Score: 4.01

Snoopy And The Peanuts Gang

Score: 3.01

Petronas

Score: 2.74

Cafecito

Score: 2.52

Fujifilm

Score: 2.44

TOM FORD

Score: 2.42

Dr. Martens

Score: 2.42

Brand	Category	Score
Style Nanda		11.22
GENTLE MONSTER		10.18
Innisfree		5.48
Summit Entertainment		4.47
Tiffany		4.22
Jollibee		4.01
Snoopy And The Peanuts Gang		3.01
Petronas		2.74
Cafecito		2.52
Fujifilm		2.44
TOM FORD		2.42
Dr. Martens		2.42
Tiffany & Co		2.25
Kodak		1.90
Lush		1.85
Starbucks		1.84
UNIQLO		1.83
Costco		1.68
Transformers		1.63
Bershka		1.62
Polaroid		1.54
Pixar		1.52
Burberry		1.46
Yves Saint Laurent		1.45
Walt Disney		1.45
Hermès		1.42
Pokemon Go		1.42
IKEA		1.41
Christian Dior		1.35
Forever 21		1.34
Huawei		1.33
shein		1.28
Pokemon		1.26
SheInside		1.25
Polo Ralph Lauren		1.25
Hyundai		1.24
H&M		1.21
Bellagio		1.21
Pepsi		1.20
Converse		1.17
Lego		1.15
HBO		1.15
Coachella		1.15
OREO		1.12
New Balance		1.11
Calvin Klein		1.07
Marvel		1.05
Gucci		1.05
Guess		1.03
Puma		1.03