Minelli

Minelli — pop artist from RO.

Minelli burst onto the music scene in 2017 with her debut single "Empty Spaces," quickly topping charts in 15 countries. Her 2019 hit "Mariola" achieved…

Influence: 66.83% Fanbase: 54.34% Trending: 73.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 23.89% • Very Strong

As of 2025-09-08

938,770

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:18 UTC

Genres

popromanian poppopmainstream popelectronicdanceothersworldwide

Biography

Minelli burst onto the music scene in 2017 with her debut single "Empty Spaces," quickly topping charts in 15 countries. Her 2019 hit "Mariola" achieved widespread success, reaching over 20 million views on YouTube and international acclaim. In 2021, Minelli released the chart-topping singles "Rampampam" and "Nothing Hurts," followed by the smash hit "Deep Sea" with R3HAB in 2022. Her album "Silver & Gold - chapter II" dropped in March 2023, featuring standout tracks like "Drinks on MI" and "Memories," while she continues to work on new music for a 2024 album release.

Minelli is a prolific artist known for her hit singles like "Peligrosa," "Shurakato," and "No Tears," showcasing her versatility and talent in the music industry. With a string of successful releases and electrifying festival performances, Minelli remains a dynamic force in the music world, with fans eagerly anticipating her upcoming album set to debut in 2024.

Top Brand Affinities

Report Date: 2025-09-08

Minelli has momentum with 18-24 & 25-34 audiences—particularly in ROMANIA, RUSSIA, POLAND. A male-leaning (53%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,087 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Warner Music, Kanal D, Armani Beauty signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Minelli score 0.12% — Low bucket.

Brand: Warner MusicBrand: Kanal DBrand: Armani Beauty

Followers:938,770

Engagements:1,127

Rate:0.1%

Posts:1,932

Avg Likes:1,045

Avg Comments:76

Avg Views:7,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 938,770 · Engagements 1,127 · Rate 0.1% Posts 1,932 · Views 7,287 · Avg Likes 1,045 · Avg Comments 76 · Avg Views 7,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 37% 35-44: 13% 13-17: 5%	Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	ROMANIA (17%) RUSSIA (12%) POLAND (10%) UNITED STATES (9%) UKRAINE (7%)	Top regions: ROMANIA (17%), RUSSIA (12%), POLAND (10%)
Platform Engagement	Instagram: 597 avg likes/post · Tiktok: 3,200 avg views/post · Youtube: 4,087 avg views/post	Best reach: Youtube 4,087 avg views; best engagement: Instagram 597 avg likes

Top Brand Affinities

Warner Music

Score: 23.89

Kanal D

Score: 23.05

Armani Beauty

Score: 15.90

Pioneer

Score: 10.75

Massimo Dutti

Score: 9.51

Pull&Bear

Score: 6.45

Maison Margiela

Score: 6.12

Ableton

Score: 6.04

Budweiser

Score: 5.93

Miu Miu

Score: 5.46

Emporio Armani

Score: 5.46

Elle Magazine

Score: 5.04

Brand	Category	Score
Warner Music		23.89
Kanal D		23.05
Armani Beauty		15.90
Pioneer		10.75
Massimo Dutti		9.51
Pull&Bear		6.45
Maison Margiela		6.12
Ableton		6.04
Budweiser		5.93
Miu Miu		5.46
Emporio Armani		5.46
Elle Magazine		5.04
Alexander McQueen		4.62
TOM FORD		4.50
Nivea		4.01
Harrods		3.26
Lancôme		3.08
MTV		3.03
Aperol		3.01
Fenty beauty		2.92
Stradivarius		2.86
Dolce & Gabbana		2.85
Armani		2.82
ASOS		2.78
Huawei		2.64
Moschino		2.61
NBC		2.59
Martini		2.58
Garnier		2.41
shein		2.36
Make Up For Ever		2.27
Jack Daniels		2.21
L'Oréal Paris		2.19
H&M		2.18
Bershka		2.17
Cartier		2.08
GIVENCHY		2.08
Polo Ralph Lauren		2.00
Spotify Music		1.98
Tomorrowland		1.95
Versace		1.94
Skoda		1.93
Fendi		1.87
Bellagio		1.78
Primark		1.73
Balenciaga		1.73
Oriflame		1.72
Peugeot		1.72
Lexus		1.70
KFC		1.67