Min Brand Affinity ranks highest Circle K at 49.18% . Very Strong. Score DMDB 56.26% | Fanbase 41.32%

Min — pop artist from VN.

MIN, a musician with a lifelong passion for music, began her career in Vietnam after returning from Germany, where she had resided for a decade. Transitioning…

Min

Established

Country: VN | Gender: female | Artist ID: ba7a145e-c391-11e8-b7b7-525400009efb

Find Artist

Genres

poppopv-pop

Influential: 56.26% Fanbase: 41.32% Trending: 63.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Circle K • 49.18% • Very Strong

As of 2025-09-09

6,080,944

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.26% | Fanbase 41.32% | Trending 63.73% | CAREER STAGE: MID_LEVEL

Biography

MIN, a musician with a lifelong passion for music, began her career in Vietnam after returning from Germany, where she had resided for a decade. Transitioning from a dancer to a pop idol, MIN has achieved success with numerous hit songs, including her popular debut "Tim." Committed to bringing positive vibes to her audience, MIN continues to captivate listeners with her music.

With a focus on spreading positivity through her music, MIN has consistently released songs like "Yeu," "Co Em Cho," and "Ghen," resonating with a wide audience. In 2017, she garnered five awards, including Song of the Year and Best Pop Song, showcasing her versatility. Embracing diversity in her music and image, MIN's dedication to connecting people through music remains unwavering as she paves the way for the future of V-pop artists.

Report Date: 2025-09-09

Min cuts through with 18-24 & 25-34 audiences and consistency across VIETNAM, UNITED STATES, THAILAND. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 53,250 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Circle K, Innisfree, GENTLE MONSTER, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Min score 0.19% — Low bucket.

Brand: Circle KBrand: InnisfreeBrand: GENTLE MONSTER

Followers:6,080,944

Engagements:11,655

Rate:0.2%

Posts:1,310

Avg Likes:11,502

Avg Comments:57

Avg Views:59,642

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,080,944 · Engagements 11,655 · Rate 0.2% Posts 1,310 · Views 59,642 · Avg Likes 11,502 · Avg Comments 57 · Avg Views 59,642	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	VIETNAM (81%) UNITED STATES (9%) THAILAND (2%) UNITED KINGDOM (1%) AUSTRALIA (1%)	Top regions: VIETNAM (81%), UNITED STATES (9%), THAILAND (2%)
Platform Engagement	Instagram: 8,274 avg likes/post · Tiktok: 53,250 avg views/post · Youtube: 6,392 avg views/post	Best reach: Tiktok 53,250 avg views; best engagement: Instagram 8,274 avg likes

Top Brand Affinities

Circle K

Score: 49.18

Innisfree

Score: 15.55

GENTLE MONSTER

Score: 9.96

Champion

Score: 9.95

Shiseido

Score: 8.01

Pizza Hut

Score: 5.57

Daniel Wellington

Score: 4.72

Dr. Martens

Score: 4.15

Jollibee

Score: 4.07

Marc Jacobs

Score: 3.70

Summit Entertainment

Score: 3.64

Snapseed

Score: 3.51

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Top Brand Affinities

Brand	Category	Score
Circle K		49.18
Innisfree		15.55
GENTLE MONSTER		9.96
Champion		9.95
Shiseido		8.01
Pizza Hut		5.57
Daniel Wellington		4.72
Dr. Martens		4.15
Jollibee		4.07
Marc Jacobs		3.70
Summit Entertainment		3.64
Snapseed		3.51
Great Wall		3.37
Stüssy		3.37
KitKat		3.25
Converse		3.12
Fujifilm		2.89
Kodak		2.82
Lancôme		2.72
KENZO		2.65
Pull&Bear		2.65
KFC		2.56
Vans		2.49
Urban Outfitters		2.43
Tiffany		2.37
TOM FORD		2.37
Valentino		2.29
Petronas		2.25
Balenciaga		1.91
Lacoste		1.83
Fendi		1.72
Burberry		1.71
Sneakerhead		1.68
Gucci		1.64
UNIQLO		1.62
GIVENCHY		1.60
Christian Dior		1.56
Calvin Klein		1.54
ASICS		1.53
Adidas		1.50
Coca-Cola		1.44
Chanel		1.43
H&M		1.42
Yves Saint Laurent		1.41
Zara		1.34
Starbucks		1.32
shein		1.32
Louis Vuitton		1.31
Tommy Hilfiger		1.30
Polaroid		1.30