Milow

Milow — pop artist from BE.

Belgian singer-songwriter Milow, following the success of his previous album Nice To Meet You, is gearing up for the release of Boy Made Out Of Stars in…

Influence: 57.57% Fanbase: 39.74% Trending: 66.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bloomon • 57.64% • Very Strong

As of 2025-09-10

182,050

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:05:56 UTC

Genres

poppopdutch popbelgian popgerman popmainstream poprockbelgian rockdutch rockpop rockfolk & traditionalbelgian singer-songwriter

Biography

Belgian singer-songwriter Milow, following the success of his previous album Nice To Meet You, is gearing up for the release of Boy Made Out Of Stars in February 2025. Recent singles "Tell Me Twice" and "I've Been Expecting You," along with "Crazy For You," offer a preview of the introspective and emotive themes that define the upcoming album. Recorded with his live band, the album showcases the synergy and dynamic energy that have shaped Milow's unique sound.

In addition to the music, Milow has added a visual dimension to Boy Made Out Of Stars by shooting a music video for each track. The videos, split between Belgium and Los Angeles, where Milow divides his time, provide fans with a visual journey reflecting his transatlantic lifestyle and the dual themes of the album.

Top Brand Affinities

Report Date: 2025-09-10

Milow resonates with 18-24 & 25-34 audiences and sustains presence in GERMANY, BELGIUM, NETHERLANDS. The demographic is male-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 5,573 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Bloomon, Albert Heijn, Media Markt maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milow score 0.61% — Low bucket.

Brand: BloomonBrand: Albert HeijnBrand: Media Markt

Followers:182,050

Engagements:1,106

Rate:0.6%

Posts:3,690

Avg Likes:1,067

Avg Comments:53

Avg Views:7,349

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 182,050 · Engagements 1,106 · Rate 0.6% Posts 3,690 · Views 7,349 · Avg Likes 1,067 · Avg Comments 53 · Avg Views 7,349	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 32% 35-44: 12% 45-64: 7%	Largest: 18-24 (44%); next: 25-34 (32%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	GERMANY (29%) BELGIUM (13%) NETHERLANDS (6%) AUSTRIA (4%) UNITED STATES (4%)	Top regions: GERMANY (29%), BELGIUM (13%), NETHERLANDS (6%)
Platform Engagement	Instagram: 765 avg likes/post · Tiktok: 1,776 avg views/post · Youtube: 5,573 avg views/post	Best reach: Youtube 5,573 avg views; best engagement: Instagram 765 avg likes

Top Brand Affinities

Bloomon

Score: 57.64

Albert Heijn

Score: 31.46

Media Markt

Score: 29.32

Commerzbank

Score: 25.91

Hema

Score: 24.34

Efteling

Score: 23.26

Hummel

Score: 18.15

Rituals

Score: 16.46

Sennheiser

Score: 15.33

TUI Group

Score: 14.60

Zalando

Score: 14.00

Augustiner Helles

Score: 12.29

Brand	Category	Score
Bloomon		57.64
Albert Heijn		31.46
Media Markt		29.32
Commerzbank		25.91
Hema		24.34
Efteling		23.26
Hummel		18.15
Rituals		16.46
Sennheiser		15.33
TUI Group		14.60
Zalando		14.00
Augustiner Helles		12.29
TUI		12.17
ESPRIT		11.56
Thermomix		10.39
Braun		9.82
KLM		9.72
Amazon Music		8.90
Lidl		8.15
PLAYMOBIL		7.47
Lufthansa		7.32
Leica		6.78
Amstel		6.03
Tomorrowland		5.87
Superdry		5.74
Haribo		5.66
Ableton		4.99
essie		4.83
Nespresso		4.28
Heinz		4.25
IKEA		4.23
Philips		4.05
Lindt		4.01
NBC		3.98
Aperol		3.88
Daniel Wellington		3.75
Primark		3.24
UEFA		3.17
Geocaching		2.96
Ray-Ban		2.89
Polaroid		2.85
Martini		2.70
Citroen		2.48
Babybump		2.45
Spotify Music		2.31
Faber-Castell		2.30
Michael Kors		2.29
Fiat		2.26
Skoda		2.19
AMC		2.14

Official Profiles

Artist: Milow

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Milow today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-18)

Total: 1,974,121

PLATFORM

TOTAL

[+]

Spotify

1,427,159

72.29%

[+]

Last.fm

546,962

27.71%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-29 04:00 UTC	Milow	CC De Werf	Aalst, Belgium	apps.ticketmatic.com
2026-01-30 04:00 UTC	Milow	Cultuurcentrum De Factorij	Zaventem, Belgium	apps.ticketmatic.com
2026-02-01 04:00 UTC	Milow	Vooruit	Ghent, Belgium	apps.ticketmatic.com
2026-02-02 04:30 UTC	Milow	cc Het Bolwerk	Vilvoorde, Belgium	apps.ticketmatic.com
2026-02-04 04:00 UTC	Milow	Cultuurcentrum Hasselt (CCHA)	Hasselt, Belgium	apps.ticketmatic.com
2026-02-05 04:00 UTC	Milow	De Spil	Roeselare, Belgium	despil.be
2026-02-06 04:00 UTC	Milow	Cultuurcentrum Casino	Beringen, Belgium	apps.ticketmatic.com
2026-02-08 04:00 UTC	Milow	Cultuurcentrum (CC) Zwaneberg	Heist-op-den-Berg, Belgium	apps.ticketmatic.com
2026-02-09 04:00 UTC	Milow	CC Het Perron	Ypres, Belgium	hetperron.be
2026-02-11 04:00 UTC	Milow	Kulturzentrum Alter Schlachthof Eupen	Eupen, Belgium	shop.utick.net
2026-02-13 04:00 UTC	Milow	TRIFOLION Echternach	Echternach, Luxembourg	tickets.trifolion.lu
2026-02-14 04:15 UTC	Milow	CC Maasmechelen	Maasmechelen, Belgium	ccmaasmechelen.be
2026-02-15 04:00 UTC	Milow	Cultuurcentrum de Velinx	Tongeren, Belgium	apps.ticketmatic.com
2026-02-19 04:00 UTC	Milow	30CC/Schouwburg	Leuven, Belgium	songkick.com apps.ticketmatic.com
2026-02-20 04:00 UTC	Milow	Salle Baudouin IV	Braine-le-Comte, Belgium	shop.utick.net
2026-02-21 04:00 UTC	Milow	CC De Adelberg	Lommel, Belgium	apps.ticketmatic.com
2026-02-22 04:00 UTC	Milow	Concertgebouw Brugge	Bruges, Belgium	apps.ticketmatic.com
2026-02-25 04:00 UTC	Milow	CC Diest	Diest, Belgium	ccdiest.be
2026-03-13 03:00 UTC	Milow	Rabotheater	Hengelo, Netherlands	schouwburghengelo.nl
2026-03-14 03:00 UTC	Milow	De Tamboer	Hoogeveen, Netherlands	detamboer.nl
2026-03-15 03:00 UTC	Milow	Gouda Theater	Gouda, Netherlands	goudseschouwburg.nl
2026-03-20 02:30 UTC	Milow	EKP Gebouw	Roosendaal, Netherlands	dekringroosendaal.nl
2026-03-21 03:00 UTC	Milow	Musis Arnhem	Arnhem, Netherlands	songkick.com ticketmaster-nl.tm7510.net
2026-03-22 03:00 UTC	Milow, Veldhuis & Kemper	Schouwburg Concertzaal Tilburg	Tilburg, Netherlands	schouwburgconcertzaaltilburg.nl
2026-03-25 03:00 UTC	Milow	Energiehuis	Dordrecht, Netherlands	kunstmin.nl
2026-03-26 03:00 UTC	Milow	Stadsschouwburg de Harmonie	Leeuwarden, Netherlands	harmonie.nl
2026-03-28 03:15 UTC	Milow	De Maaspoort Theater & Events	Venlo, Netherlands	songkick.com ticketmaster-nl.tm7510.net
2026-03-29 03:00 UTC	Milow	Atlas Theater	Emmen, Netherlands	atlastheater.nl
2026-04-02 03:30 UTC	Milow	TivoliVredenburg	Utrecht, Netherlands	tivolivredenburg.nl
2026-04-03 03:15 UTC	Milow	Muziekgebouw Eindhoven	Eindhoven, Netherlands	songkick.com ticketmaster-nl.tm7510.net
2026-04-04 03:00 UTC	Milow	Theater de Stoep	Spijkenisse, Netherlands	theaterdestoep.nl
2026-04-05 03:00 UTC	Milow	Theater De Spiegel / Odeon	Zwolle, Netherlands	zwolsetheaters.nl
2026-04-08 03:00 UTC	Milow	Scheldetheater	Terneuzen, Netherlands	zeelandtheaters.nl
2026-04-10 03:00 UTC	Milow	Parkstad Limburg Theaters	Heerlen, Netherlands	songkick.com ticketmaster-nl.tm7510.net
2026-04-11 03:30 UTC	Milow	Stadsgehoorzaal	Leiden, Netherlands	leidseschouwburg-stadsgehoorzaal.nl
2026-04-12 03:00 UTC	Milow	Orpheus	Apeldoorn, Netherlands	orpheus.nl