Millyz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
974,093
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:58 UTC
Genres
Biography
Millyz stands out for his authentic voice and musical versatility, effortlessly navigating various styles from trap to melody Rap to classic East Coast Hip Hop. His music delves into themes of pain and hardship, drawing from personal experiences and reflecting on his neighborhood's influence on his worldview.
Millyz has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily male (83%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 19,200 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Spinrilla, Akai, True Religion signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 974,093 · Engagements 19,141 · Rate 2.0% Posts 534 · Views 19,200 · Avg Likes 18,897 · Avg Comments 541 · Avg Views 19,200 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 37% 35-44: 14% 13-17: 3% |
Largest: 25-34 (44%); next: 18-24 (37%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (82%) NIGERIA (3%) CANADA (3%) UNITED KINGDOM (2%) BRAZIL (2%) |
Top regions: UNITED STATES (82%), NIGERIA (3%), CANADA (3%) |
| Platform Engagement | Instagram: 17,543 avg likes/post · Tiktok: 19,200 avg views/post | Best reach: Tiktok 19,200 avg views; best engagement: Instagram 17,543 avg likes |
Top Brand Affinities
Spinrilla
Akai
True Religion
Palm Angels
Hennessy
Amazon Music
Pro Tools
SoundCloud
iHeartRadio Music Awards
Gillette
Barstool Sports
Champion
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 33.74 | |
| Akai | 22.01 | |
| True Religion | 18.36 | |
| Palm Angels | 16.84 | |
| Hennessy | 13.98 | |
| Amazon Music | 13.59 | |
| Pro Tools | 11.80 | |
| SoundCloud | 11.03 | |
| iHeartRadio Music Awards | 10.61 | |
| Gillette | 10.61 | |
| Barstool Sports | 10.48 | |
| Champion | 10.32 | |
| New Era | 9.73 | |
| Andis | 9.65 | |
| ESPN | 9.50 | |
| Sneaker News | 8.66 | |
| Beats Electronics | 8.64 | |
| Alexander McQueen | 8.05 | |
| Sneakerhead | 7.84 | |
| Nice Kicks | 7.19 | |
| Foot Locker | 7.01 | |
| Sole Collector | 6.69 | |
| Kodak | 6.52 | |
| Barber Shop Connect | 6.34 | |
| Kickstagram | 6.04 | |
| Infiniti | 6.00 | |
| NBA | 5.95 | |
| NFL | 5.89 | |
| Maybach | 5.79 | |
| Acura | 5.77 | |
| Ableton | 5.71 | |
| MTV | 5.64 | |
| Los Angeles Lakers | 5.63 | |
| Timberland | 5.23 | |
| BaByliss | 5.21 | |
| Spotify Music | 5.15 | |
| Bud Light | 4.88 | |
| CNN | 4.57 | |
| Moncler | 4.54 | |
| Polo Ralph Lauren | 4.21 | |
| Supreme | 4.15 | |
| Coors | 4.13 | |
| Versace | 4.10 | |
| NHL | 4.08 | |
| FedEx | 3.74 | |
| Gatorade | 3.69 | |
| Christian Louboutin | 3.54 | |
| Cadillac | 3.54 | |
| Ferragamo | 3.37 | |
| BALMAIN | 3.28 |
Official Profiles
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LoginArtist: Millyz
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
