millkzy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
184,543
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:16 UTC
Genres
Biography
millkzy cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, SOUTH AFRICA, NETHERLANDS. A heavily male (76%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 17,588 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Texas Roadhouse, Amazon Music, Pro Tools, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 184,543 · Engagements 7,017 · Rate 3.8% Posts 634 · Views 19,530 · Avg Likes 7,008 · Avg Comments 94 · Avg Views 19,530 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 23% 13-17: 12% 35-44: 2% |
Largest: 18-24 (60%); next: 25-34 (23%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (61%) SOUTH AFRICA (8%) NETHERLANDS (4%) ISRAEL (4%) PHILIPPINES (4%) |
Top regions: UNITED STATES (61%), SOUTH AFRICA (8%), NETHERLANDS (4%) |
| Platform Engagement | Instagram: 3,500 avg likes/post · Tiktok: 17,588 avg views/post · Youtube: 1,942 avg views/post | Best reach: Tiktok 17,588 avg views; best engagement: Instagram 3,500 avg likes |
Top Brand Affinities
Texas Roadhouse
Amazon Music
Pro Tools
Beats Electronics
SoundCloud
Ableton
iHeartRadio Music Awards
Spotify Music
Kodak
BALMAIN
Hennessy
Carhartt
| Brand | Category | Score |
|---|---|---|
| Texas Roadhouse | 23.81 | |
| Amazon Music | 20.52 | |
| Pro Tools | 10.11 | |
| Beats Electronics | 9.81 | |
| SoundCloud | 9.20 | |
| Ableton | 6.04 | |
| iHeartRadio Music Awards | 5.52 | |
| Spotify Music | 5.19 | |
| Kodak | 5.10 | |
| BALMAIN | 4.00 | |
| Hennessy | 3.44 | |
| Carhartt | 3.12 | |
| Nickelodeon | 2.87 | |
| Citroen | 2.82 | |
| Timberland | 2.72 | |
| NBA | 2.40 | |
| Armani | 2.36 | |
| Adobe | 2.36 | |
| Oakley | 2.26 | |
| Pic Collage | 2.17 | |
| Under Armour | 2.13 | |
| NFL | 2.09 | |
| Bershka | 1.94 | |
| Supreme | 1.94 | |
| Chrysler | 1.90 | |
| FashionNova | 1.86 | |
| Warner Bros | 1.86 | |
| Sneakerhead | 1.86 | |
| Nintendo | 1.80 | |
| Cadillac | 1.75 | |
| UNIQLO | 1.56 | |
| musical.ly | 1.56 | |
| Coachella | 1.54 | |
| Polo Ralph Lauren | 1.50 | |
| Red Bull | 1.45 | |
| Los Angeles Lakers | 1.34 | |
| Nike | 1.34 | |
| Reebok | 1.30 | |
| Dodge | 1.28 | |
| Grand Theft Auto | 1.28 | |
| Anastasia Beverly Hills | 1.27 | |
| Marvel | 1.27 | |
| Lego | 1.24 | |
| Yves Saint Laurent | 1.24 | |
| Balenciaga | 1.22 | |
| Polaroid | 1.21 | |
| Apple | 1.18 | |
| Pokemon | 1.14 | |
| Levi's | 1.02 | |
| Converse | 1.00 |
Official Profiles
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LoginArtist: millkzy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
