Millionaires
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
105,632
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:10 UTC
Genres
Biography
Millionaires resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (72%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (57,260 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to iHeartRaves, Arctic Fox hair Color, Sugarpill Cosmetics makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 105,632 · Engagements 1,930 · Rate 1.8% Posts 55 · Views 85,110 · Avg Likes 1,764 · Avg Comments 97 · Avg Views 85,110 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 71% 25-34: 20% 13-17: 5% 35-44: 2% |
Largest: 18-24 (71%); next: 25-34 (20%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (7%) CANADA (6%) MEXICO (4%) BRAZIL (3%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 27,850 avg views/post · Youtube: 57,260 avg views/post | Best reach: Youtube 57,260 avg views; best engagement: Tiktok 917 avg likes |
Top Brand Affinities
iHeartRaves
Arctic Fox hair Color
Sugarpill Cosmetics
Zumiez
Hot Topic
Lime Crime
Pulp Riot
Monster High
BOXYCHARM
Influenster
Joico
Kylie Cosmetics
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 63.86 | |
| Arctic Fox hair Color | 40.08 | |
| Sugarpill Cosmetics | 27.79 | |
| Zumiez | 21.35 | |
| Hot Topic | 21.33 | |
| Lime Crime | 18.71 | |
| Pulp Riot | 12.86 | |
| Monster High | 11.68 | |
| BOXYCHARM | 11.61 | |
| Influenster | 11.45 | |
| Joico | 10.92 | |
| Kylie Cosmetics | 8.79 | |
| BH Cosmetics | 8.77 | |
| ULTA Beauty | 8.02 | |
| GameStop | 7.80 | |
| Steve Madden | 7.12 | |
| Too Faced Cosmetics | 6.94 | |
| Anastasia Beverly Hills | 6.89 | |
| Taco Bell | 6.75 | |
| boohoo | 6.63 | |
| Urban Outfitters | 6.63 | |
| Barbie | 6.55 | |
| Urban Decay Cosmetics | 6.48 | |
| NYX Cosmetics | 6.06 | |
| Milani Cosmetics | 6.04 | |
| Bath & Body Works | 6.04 | |
| Tarte Cosmetics | 5.81 | |
| Gerber | 5.70 | |
| Power Rangers | 5.69 | |
| MamaBear | 5.61 | |
| Redken | 5.49 | |
| MATTEL | 5.42 | |
| Bud Light | 5.23 | |
| Walgreens | 5.16 | |
| Coach | 5.05 | |
| FashionNova | 4.98 | |
| Smashbox | 4.85 | |
| Victoria's Secret | 4.75 | |
| Sephora | 4.54 | |
| Resident Evil | 4.52 | |
| OLD NAVY | 4.47 | |
| NORDSTROM | 4.38 | |
| Marc Jacobs | 4.37 | |
| Fenty beauty | 4.13 | |
| Mortal Kombat | 4.10 | |
| Babybump | 4.09 | |
| Benefit Cosmetics | 4.07 | |
| Monster Beverage | 4.06 | |
| Forever 21 | 4.05 | |
| Target | 3.95 |
Official Profiles
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LoginArtist: Millionaires
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | 3OH!3, Millionaires | Brooklyn Bowl | New York, United States |
