Milli Vanilli
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-11
1,022,800
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
Updated 2025-10-03 20:46:06 UTC
Genres
Scores
Biography
The rise and fall of Milli Vanilli have been explored in various media forms, including a documentary on Paramount+ and a major motion picture titled "Girl You Know It's True", featuring actors portraying the key members of the group. Their music has also found a new audience through references in series like "Monsters: The Lyle/ Erik Menendez Story", introducing a new generation to the controversial legacy of the iconic pop duo.
Milli Vanilli converts attention from 25-34 & 35-44 audiences across BRAZIL, UNITED STATES, MEXICO. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 445,873 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,022,800 · Engagements 8,517 · Rate 0.8% Posts 225 · Views 518,323 · Avg Likes 7,798 · Avg Comments 599 · Avg Views 518,323 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 27% 18-24: 23% 45-64: 11% |
Largest: 25-34 (37%); next: 35-44 (27%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
BRAZIL (24%) UNITED STATES (16%) MEXICO (5%) SOUTH AFRICA (5%) INDONESIA (4%) |
Top regions: BRAZIL (24%), UNITED STATES (16%), MEXICO (5%) |
| Platform Engagement | Tiktok: 72,450 avg views/post · Youtube: 445,873 avg views/post | Best reach: Youtube 445,873 avg views; best engagement: Youtube 4,733 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: Milli Vanilli
The map shows every radio station that aired Milli Vanilli today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 3,480,352
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
3,150,501 | 90.52% |
| [+] |
Last.fm |
329,851 | 9.48% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:15:39 | I'm Gonna Miss You | Radio Aktiv | Echternach, LU | 4 |
| 2025-08-22 13:50:08 | Girl You Know It's True (Super club mix) | Radio Zwickau | Zwickau, DE | 8 |
| 2025-08-22 13:13:30 | I'm Gonna Miss You | ORF Ö2 Radio Oberösterreich | Linz, AT | 239 |
| 2025-08-22 12:59:01 | Girl You Know It's True | NDR 1 Welle Nord | Flensburg, DE | 119 |
| 2025-08-22 10:52:53 | Girl You Know It's True | Radio Austria | Vienna, AT | 137 |
| 2025-08-22 10:41:56 | Blame It on the Rain | Radio So Flashack | Rio de Janeiro, BR | 10 |
| 2025-08-22 10:23:59 | Girl You Know It's True (Super club mix) | ORF Ö2 Radio Tirol | Innsbruck, AT | 175 |
| 2025-08-22 10:23:26 | I'm Gonna Miss You | ORF Ö2 Radio Salzburg | Salzburg, AT | 206 |
| 2025-08-22 10:09:00 | I'm Gonna Miss You | rbb 88.8 FM | Berlin, DE | 216 |
| 2025-08-22 10:03:08 | Girl You Know It's True (Super club mix) | Hit Radio FFH | Frankfurt, DE | 193 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |