Millencolin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
163,369
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:15:43 UTC
Genres
Biography
The quartet from Örebro, consisting of Sarcevic, Ohlsson, Färm, and Larzon, are eager for what lies ahead following the release of "SOS." Their passion for rock music and dedication to their craft are evident in their upcoming European and U.K. tour dates, promising an exciting new chapter in their storied career.
Millencolin is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, CANADA. The audience is heavily male (89%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,273 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Impericon, Tele2, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 163,369 · Engagements 1,827 · Rate 1.1% Posts 1,180 · Views 6,097 · Avg Likes 1,817 · Avg Comments 27 · Avg Views 6,097 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 18-24: 24% 35-44: 18% 45-64: 3% |
Largest: 25-34 (54%); next: 18-24 (24%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
BRAZIL (26%) UNITED STATES (17%) CANADA (5%) CHILE (5%) ARGENTINA (4%) |
Top regions: BRAZIL (26%), UNITED STATES (17%), CANADA (5%) |
| Platform Engagement | Instagram: 1,700 avg likes/post · Tiktok: 824 avg views/post · Youtube: 5,273 avg views/post | Best reach: Youtube 5,273 avg views; best engagement: Instagram 1,700 avg likes |
Top Brand Affinities
Ampeg
Impericon
Tele2
Vegemite
DC Shoes
Fred Perry
Volcom
Pro Tools
Qantas
Pilsner Urquell
DeLorean Motor Company
Capcom
| Brand | Category | Score |
|---|---|---|
| Ampeg | 57.90 | |
| Impericon | 55.75 | |
| Tele2 | 43.28 | |
| Vegemite | 12.05 | |
| DC Shoes | 10.87 | |
| Fred Perry | 10.20 | |
| Volcom | 10.02 | |
| Pro Tools | 9.70 | |
| Qantas | 9.16 | |
| Pilsner Urquell | 7.80 | |
| DeLorean Motor Company | 7.64 | |
| Capcom | 7.23 | |
| Lollapalooza | 7.23 | |
| Quiksilver | 6.67 | |
| Vans | 6.39 | |
| Sega | 6.18 | |
| Movistar | 6.09 | |
| Jagermeister | 5.96 | |
| NHL | 5.92 | |
| Spotify Music | 5.49 | |
| Holden | 5.34 | |
| Hurley | 5.28 | |
| Columbia Pictures | 5.20 | |
| Kmart | 4.95 | |
| Jack Daniels | 4.48 | |
| Resident Evil | 4.44 | |
| Husqvarna Motorcycles | 4.42 | |
| Monster Beverage | 4.16 | |
| Nintendo | 3.99 | |
| Budweiser | 3.93 | |
| Comedy Central | 3.81 | |
| Coors | 3.79 | |
| Guinness | 3.50 | |
| Star Wars | 3.50 | |
| Mortal Kombat | 3.43 | |
| Billabong | 3.40 | |
| Hot Wheels | 3.36 | |
| Heineken | 3.22 | |
| Dr. Martens | 3.15 | |
| MTV | 3.07 | |
| Lego | 3.07 | |
| Warner Bros | 2.98 | |
| AMC | 2.86 | |
| Carhartt | 2.66 | |
| GoPro | 2.64 | |
| Cadillac | 2.52 | |
| Harley-Davidson | 2.49 | |
| Kodak | 2.38 | |
| Nickelodeon | 2.37 | |
| Volvo | 2.35 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
