Milk & Sugar

Milk & Sugar — electronic artist from DE.

For over two decades, MILK & SUGAR has been a pioneering force in the vocal house music scene, producing innovative tracks that have become global hits. Their…

Influence: 54.98% Fanbase: 33.06% Trending: 65.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 154.60% • Very Strong

As of 2025-09-08

83,181

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:57 UTC

Genres

electronichousedancedeep housedisco housevocal housefunky tech housefunky housemunich electronicelectronic

Biography

For over two decades, MILK & SUGAR has been a pioneering force in the vocal house music scene, producing innovative tracks that have become global hits. Their career-defining song, “Let The Sun Shine”, soared to the top of charts in 2003 and solidified their status as house music icons. As award-winning DJs, producers, and label owners, MILK & SUGAR have graced stages worldwide, delivering their signature house sound to packed dancefloors in renowned clubs and festivals like Pacha and Space in Ibiza. With a string of successful releases like “Hey (Nah Neh Nah)” and “Canto Del Pilon”, MILK & SUGAR continue to captivate audiences and show no signs of slowing down as they mark 23 years in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Milk & Sugar draws 25-34 & 18-24 audiences and holds attention in ROMANIA, ITALY, TüRKIYE. The skew is heavily male (75%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 931 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milk & Sugar score 0.08% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:83,181

Engagements:65

Rate:0.1%

Posts:3,170

Avg Likes:65

Avg Comments:6

Avg Views:931

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 83,181 · Engagements 65 · Rate 0.1% Posts 3,170 · Views 931 · Avg Likes 65 · Avg Comments 6 · Avg Views 931	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 37% 35-44: 14% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (37%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	ROMANIA (9%) ITALY (6%) TüRKIYE (6%) BRAZIL (6%) UNITED STATES (6%)	Top regions: ROMANIA (9%), ITALY (6%), TüRKIYE (6%)
Platform Engagement	Instagram: 59 avg likes/post · Youtube: 931 avg views/post	Best reach: Youtube 931 avg views; best engagement: Instagram 59 avg likes

Top Brand Affinities

Mixcloud

Score: 154.60

Pioneer

Score: 134.35

Ableton

Score: 53.76

MOOG

Score: 53.58

Sennheiser

Score: 42.99

Trancefamily

Score: 39.22

Akai

Score: 31.72

Warner Music

Score: 25.00

Amazon Music

Score: 23.74

Tomorrowland

Score: 23.02

SoundCloud

Score: 19.68

Augustiner Helles

Score: 15.45

Brand	Category	Score
Mixcloud		154.60
Pioneer		134.35
Ableton		53.76
MOOG		53.58
Sennheiser		42.99
Trancefamily		39.22
Akai		31.72
Warner Music		25.00
Amazon Music		23.74
Tomorrowland		23.02
SoundCloud		19.68
Augustiner Helles		15.45
Moët & Chandon		10.81
Beats Electronics		10.14
Grey Goose		9.86
Dom Pérignon		9.43
Lufthansa		9.20
Spotify Music		8.72
Pro Tools		8.40
Jagermeister		8.23
Absolut		8.00
iHeartRadio Music Awards		7.43
KARL LAGERFELD		4.89
Aperol		4.42
Red Bull		4.39
Fenerbahce		4.35
MTV		4.23
Vodafone		4.22
Heinz		4.11
Nespresso		3.95
Besiktas		3.86
Campari		3.80
UEFA		3.76
Hilton		3.69
Ray-Ban		3.64
Bacardi		3.26
Alfa Romeo		3.23
Heineken		3.18
Opel		3.11
Stüssy		3.08
ESPN		3.05
Martini		3.02
NBC		2.94
Hennessy		2.91
musical.ly		2.87
Jack Daniels		2.75
Galatasaray		2.69
Ferrari		2.64
Porsche		2.56
Coachella		2.56