Mildlife
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
51,440
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:52:18 UTC
Genres
Biography
Mildlife resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, AUSTRALIA, MEXICO. With a heavily male (86%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (7,674 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 51,440 · Engagements 728 · Rate 1.4% Posts 74 · Views 7,674 · Avg Likes 718 · Avg Comments 14 · Avg Views 7,674 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 34% 35-44: 14% 45-64: 6% |
Largest: 25-34 (43%); next: 18-24 (34%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (23%) AUSTRALIA (11%) MEXICO (6%) FRANCE (6%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (23%), AUSTRALIA (11%), MEXICO (6%) |
| Platform Engagement | Instagram: 551 avg likes/post · Youtube: 7,674 avg views/post | Best reach: Youtube 7,674 avg views; best engagement: Instagram 551 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Vegemite
Akai
Pro Tools
SoundCloud
Qantas
Kodak
Sennheiser
Spotify Music
Pioneer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 85.27 | |
| MOOG | 77.37 | |
| Ableton | 32.48 | |
| Vegemite | 22.07 | |
| Akai | 17.30 | |
| Pro Tools | 11.78 | |
| SoundCloud | 11.71 | |
| Qantas | 10.79 | |
| Kodak | 10.11 | |
| Sennheiser | 9.39 | |
| Spotify Music | 8.97 | |
| Pioneer | 8.60 | |
| Woolworths | 7.36 | |
| Tate Modern | 7.09 | |
| Beats Electronics | 5.72 | |
| Kmart | 5.56 | |
| Fujifilm | 5.05 | |
| Holden | 5.02 | |
| Billabong | 4.97 | |
| Sunnies Studios | 4.86 | |
| Leica | 4.81 | |
| Coachella | 4.63 | |
| Campari | 4.00 | |
| Kickstarter | 3.87 | |
| Olympus | 3.71 | |
| Emporium | 3.64 | |
| Aperol | 3.59 | |
| Polaroid | 3.49 | |
| Lollapalooza | 3.45 | |
| Warner Bros | 3.25 | |
| Guinness | 3.24 | |
| Showtime | 3.21 | |
| Paramount Pictures | 2.86 | |
| Carhartt | 2.80 | |
| Tinder | 2.79 | |
| Airbnb | 2.62 | |
| Nickelodeon | 2.51 | |
| Cafecito | 2.17 | |
| Dr. Martens | 2.16 | |
| Tomorrowland | 2.05 | |
| A Game of Tones | 2.03 | |
| Jaguar | 2.02 | |
| BBC | 2.02 | |
| Lush | 1.94 | |
| McLaren | 1.90 | |
| UNIQLO | 1.90 | |
| Yamaha | 1.62 | |
| The Olympic Games | 1.58 | |
| Chrysler | 1.43 | |
| Nintendo | 1.42 |
Official Profiles
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LoginArtist: Mildlife
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
