Mild Orange

Mild Orange — pop artist from NZ.

Mild Orange, composed of Mehrt, Jah, Barry, and Jack, are four friends from small towns in New Zealand who are now based in London, UK. They remain fully…

Influence: 55.10% Fanbase: 31.44% Trending: 66.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 25.98% • Very Strong

As of 2025-09-09

142,521

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:29:37 UTC

Genres

popnz indiedunedin indiepopalternativealternative

Biography

Mild Orange, composed of Mehrt, Jah, Barry, and Jack, are four friends from small towns in New Zealand who are now based in London, UK. They remain fully independent and pour their passion into their music. Grateful for the support of their fans, they express their appreciation and invite further interaction on Instagram @mild_orange.

Top Brand Affinities

Report Date: 2025-09-09

Mild Orange indexes high with fans in the 18-24 range in UNITED STATES, INDIA, BRAZIL. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,860 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Air New Zealand, Ableton, New Line Cinema, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mild Orange when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mild Orange score 0.60% — Low bucket.

Brand: Air New ZealandBrand: AbletonBrand: New Line Cinema

Followers:142,521

Engagements:862

Rate:0.6%

Posts:154

Avg Likes:858

Avg Comments:31

Avg Views:2,316

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 142,521 · Engagements 862 · Rate 0.6% Posts 154 · Views 2,316 · Avg Likes 858 · Avg Comments 31 · Avg Views 2,316	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (15%) INDIA (12%) BRAZIL (7%) PHILIPPINES (4%) MEXICO (3%)	Top regions: UNITED STATES (15%), INDIA (12%), BRAZIL (7%)
Platform Engagement	Instagram: 761 avg likes/post · Tiktok: 456 avg views/post · Youtube: 1,860 avg views/post	Best reach: Youtube 1,860 avg views; best engagement: Instagram 761 avg likes

Top Brand Affinities

Air New Zealand

Score: 25.98

Ableton

Score: 7.89

New Line Cinema

Score: 6.42

Kodak

Score: 6.34

Billabong

Score: 5.91

Lollapalooza

Score: 5.15

Free People

Score: 4.91

Coachella

Score: 4.46

SoundCloud

Score: 4.13

Urban Outfitters

Score: 3.87

Sunnies Studios

Score: 3.87

Fujifilm

Score: 3.74

Brand	Category	Score
Air New Zealand		25.98
Ableton		7.89
New Line Cinema		6.42
Kodak		6.34
Billabong		5.91
Lollapalooza		5.15
Free People		4.91
Coachella		4.46
SoundCloud		4.13
Urban Outfitters		3.87
Sunnies Studios		3.87
Fujifilm		3.74
Spotify Music		3.74
Polaroid		3.72
Dr. Martens		3.68
Carhartt		3.60
Prismacolor		2.76
A Game of Tones		2.67
Showtime		2.45
Guinness		2.42
Lululemon Athletica		2.21
ASOS		2.19
The North Face		2.14
Chrysler		2.14
Vans		2.12
Tinder		2.09
Lush		2.08
Aperol		2.02
Airbnb		1.82
Adobe		1.79
Paramount Pictures		1.71
Budweiser		1.68
Beats Electronics		1.61
National Geographic		1.52
Converse		1.51
GoPro		1.51
Warner Bros		1.49
Heineken		1.45
Jaguar		1.45
Red Bull		1.41
McLaren		1.40
shein		1.35
Pepsi		1.31
Yves Saint Laurent		1.27
Canon		1.25
Bellagio		1.25
Reebok		1.25
Vogue		1.24
Bentley		1.19
Chipotle Mexican Grill		1.19