Mild Minds

Mild Minds — r&b, funk & soul artist from US.

A Melbourne-born producer and vocalist now based in Los Angeles.

Influence: 58.82% Fanbase: 40.50% Trending: 67.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 71.66% • Very Strong

As of 2025-09-08

18,640

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:20 UTC

Genres

r&b, funk & soulvapor soulelectronicelectronicvapor twitchaustralian dancehousedeep house

Biography

A Melbourne-born producer and vocalist now based in Los Angeles.

Top Brand Affinities

Report Date: 2025-09-08

Mild Minds commands interest from 18-24 & 25-34 audiences in UNITED STATES, AUSTRALIA, CANADA. With a heavily male (76%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (435 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ableton, MOOG, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mild Minds score 0.80% — Low bucket.

Brand: AbletonBrand: MOOGBrand: Mixcloud

Followers:18,640

Engagements:150

Rate:0.8%

Posts:359

Avg Likes:145

Avg Comments:8

Avg Views:747

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,640 · Engagements 150 · Rate 0.8% Posts 359 · Views 747 · Avg Likes 145 · Avg Comments 8 · Avg Views 747	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 12% 13-17: 2%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (25%) AUSTRALIA (6%) CANADA (6%) MEXICO (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (25%), AUSTRALIA (6%), CANADA (6%)
Platform Engagement	Instagram: 115 avg likes/post · Tiktok: 312 avg views/post · Youtube: 435 avg views/post	Best reach: Youtube 435 avg views; best engagement: Instagram 115 avg likes

Top Brand Affinities

Ableton

Score: 71.66

MOOG

Score: 58.46

Mixcloud

Score: 44.11

iHeartRaves

Score: 40.32

Akai

Score: 37.67

Pioneer

Score: 27.08

Live Nation

Score: 25.69

Amazon Music

Score: 22.67

SoundCloud

Score: 19.32

Coachella

Score: 16.65

Lollapalooza

Score: 15.65

Pro Tools

Score: 14.89

Brand	Category	Score
Ableton		71.66
MOOG		58.46
Mixcloud		44.11
iHeartRaves		40.32
Akai		37.67
Pioneer		27.08
Live Nation		25.69
Amazon Music		22.67
SoundCloud		19.32
Coachella		16.65
Lollapalooza		15.65
Pro Tools		14.89
Trancefamily		13.52
Beats Electronics		11.53
Spotify Music		11.43
Blackmagic Design		10.15
Sennheiser		9.80
Atmos		9.38
Qantas		8.65
Pacific Northwest Wonderland		7.31
Free People		6.34
Kodak		6.05
Tomorrowland		6.04
Coors		5.22
A Game of Tones		4.87
Leica		4.82
iHeartRadio Music Awards		4.51
Adobe		4.09
Taco Bell		3.97
Urban Outfitters		3.96
Warner Bros		3.96
Lululemon Athletica		3.92
NORDSTROM		3.83
Oculus		3.77
Airbnb		3.76
Abercrombie & Fitch		3.62
Paramount Pictures		3.61
MTV		3.47
Fujifilm		3.16
Uber		3.15
BBC		3.10
Polaroid		3.04
NBC		2.73
Dr. Martens		2.70
ASOS		2.69
TOM FORD		2.66
Intel		2.59
Showtime		2.48
Pixar		2.45
Red Bull		2.45