Mike Zito
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,778
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:02 UTC
Genres
Biography
Zito continued to make waves in the blues music scene with his albums featuring his backing band the Wheel, earning nominations and critical acclaim. His 2016 release, "Make Blues Not War," produced by Tom Hambridge, and subsequent albums like "First Class Life" in 2018, showcased his talent and topped the charts. In 2019, Zito released two more albums, including a tribute to Chuck Berry featuring collaborations with notable artists like Sonny Landreth and Joe Bonamassa.
Mike Zito is a clear fit for 25-34 & 45-64 audiences with strength across UNITED STATES, IRAN, UNITED KINGDOM. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (71 avg likes per post); Instagram builds the community layer. Affinity data highlights Ampeg, Live Nation, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,778 · Engagements 71 · Rate 0.3% Posts 2,907 · Views 0 · Avg Likes 71 · Avg Comments 2 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 45-64: 29% 35-44: 19% 18-24: 16% |
Largest: 25-34 (33%); next: 45-64 (29%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (61%) IRAN (6%) UNITED KINGDOM (4%) ITALY (3%) GERMANY (3%) |
Top regions: UNITED STATES (61%), IRAN (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 71 avg likes/post | best engagement: Instagram 71 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Amazon Music
MOOG
Pro Tools
Akg
Sennheiser
Schwartz's
Margaritaville
Paramount Pictures
Busch
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 89.69 | |
| Live Nation | 25.44 | |
| Amazon Music | 25.06 | |
| MOOG | 18.01 | |
| Pro Tools | 17.64 | |
| Akg | 16.90 | |
| Sennheiser | 15.05 | |
| Schwartz's | 9.28 | |
| Margaritaville | 8.03 | |
| Paramount Pictures | 7.62 | |
| Busch | 7.52 | |
| Spotify Music | 7.46 | |
| NBC | 7.33 | |
| Cadillac | 6.98 | |
| The Home Depot | 5.56 | |
| Kickstarter | 5.31 | |
| iHeartRadio Music Awards | 5.12 | |
| Nixon | 5.10 | |
| Ableton | 4.64 | |
| Pilsner Urquell | 4.58 | |
| Pixar | 4.47 | |
| Harley-Davidson | 4.24 | |
| FedEx | 3.96 | |
| Budweiser | 3.76 | |
| Jack Daniels | 3.70 | |
| Verizon | 3.65 | |
| Coors | 3.47 | |
| Emporium | 3.31 | |
| Columbia Pictures | 3.28 | |
| Leica | 3.23 | |
| Guinness | 3.14 | |
| NHL | 3.01 | |
| Showtime | 2.54 | |
| Beats Electronics | 2.49 | |
| Carhartt | 2.44 | |
| Lollapalooza | 2.39 | |
| MTV | 2.33 | |
| Jaguar | 2.29 | |
| Amazon | 2.26 | |
| Chrysler | 2.26 | |
| Philips | 2.25 | |
| Paypal | 2.23 | |
| musical.ly | 2.23 | |
| Yamaha | 2.14 | |
| Skoda | 2.12 | |
| Warner Bros | 2.08 | |
| Aperol | 2.05 | |
| Activision Blizzard | 2.03 | |
| Bentley | 2.01 | |
| Oakley | 2.00 |
Official Profiles
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LoginArtist: Mike Zito
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Mike Zito, Jimmy Vivino, Big Sky, Albert Castiglia Band, Bill Murray and His Blood Brothers, Blood Brothers feat. Mike Zito & Albert Castiglia | Broward Center for the Performing Arts | Fort Lauderdale, United States | |
| 2026-02-26 04:00 UTC | Mike Zito | Harmonie | Bonn, Germany | |
| 2026-03-03 04:00 UTC | Mike Zito | Spirit of 66 | Verviers, Belgium |
