Mike Williams

Mike Williams — pop artist from NL.

At 4 years old, I first played the piano, sparking my passion for a music career. By age 12, I purchased my first DJ gear and have been honing my melodic sound…

Influence: 57.37% Fanbase: 40.66% Trending: 65.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 56.26% • Very Strong

As of 2025-09-08

365,679

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:25 UTC

Genres

popdance popelectronictropical houseedmelectro housepop dancepop edmhouseprogressive housedanceprogressive electro housebig roomfuture house

Biography

At 4 years old, I first played the piano, sparking my passion for a music career. By age 12, I purchased my first DJ gear and have been honing my melodic sound ever since. This early foundation continues to influence my music, shaping my journey into the future.

Top Brand Affinities

Report Date: 2025-09-08

Mike Williams reliably reaches 18-24 & 25-34 audiences in POLAND, NETHERLANDS, INDIA. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (6,283 avg views per post); Instagram layers on depth and replies. The audience sits near Pioneer, Trancefamily, Tomorrowland, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mike Williams score 1.00% — Moderate bucket.

Brand: PioneerBrand: TrancefamilyBrand: Tomorrowland

Followers:365,679

Engagements:3,667

Rate:1.0%

Posts:2,016

Avg Likes:3,596

Avg Comments:70

Avg Views:6,283

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 365,679 · Engagements 3,667 · Rate 1.0% Posts 2,016 · Views 6,283 · Avg Likes 3,596 · Avg Comments 70 · Avg Views 6,283	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	POLAND (10%) NETHERLANDS (10%) INDIA (9%) GERMANY (8%) FRANCE (5%)	Top regions: POLAND (10%), NETHERLANDS (10%), INDIA (9%)
Platform Engagement	Instagram: 3,023 avg likes/post · Tiktok: 6,283 avg views/post	Best reach: Tiktok 6,283 avg views; best engagement: Instagram 3,023 avg likes

Top Brand Affinities

Pioneer

Score: 56.26

Trancefamily

Score: 52.70

Tomorrowland

Score: 49.44

Mixcloud

Score: 40.93

Ableton

Score: 31.87

Warner Music

Score: 31.48

Commerzbank

Score: 27.08

SoundCloud

Score: 14.16

KLM

Score: 11.67

Pro Tools

Score: 11.19

Akai

Score: 11.11

Sennheiser

Score: 10.46

Brand	Category	Score
Pioneer		56.26
Trancefamily		52.70
Tomorrowland		49.44
Mixcloud		40.93
Ableton		31.87
Warner Music		31.48
Commerzbank		27.08
SoundCloud		14.16
KLM		11.67
Pro Tools		11.19
Akai		11.11
Sennheiser		10.46
Amazon Music		8.57
Beats Electronics		6.94
Efteling		6.60
Spotify Music		5.53
Lollapalooza		4.66
Pull&Bear		3.43
MTV		3.22
Red Bull		2.90
Emporium		2.87
musical.ly		2.61
Coachella		2.52
Monster Beverage		2.39
Sony		2.25
Boeing		1.97
Aperol		1.91
A Game of Tones		1.86
The North Face		1.84
ASOS		1.81
Bershka		1.77
Bugatti		1.75
Lamborghini		1.73
Hollister Co		1.72
Armani		1.70
Adobe		1.61
Ferrari		1.59
FIFA		1.58
Maserati		1.56
Puma		1.53
Audi		1.52
McLaren		1.51
Calvin Klein		1.50
Guess		1.50
Supreme		1.47
Ray-Ban		1.46
Huawei		1.44
Porsche		1.42
Heineken		1.41
H&M		1.41