Mike + The Mechanics

Mike + The Mechanics — rock artist from GB.

Formed in 1985 by Genesis guitarist Mike Rutherford, Mike + the Mechanics featured a lineup including vocalist Paul Carrack and Paul Young. Their self-titled…

Influence: 61.34% Fanbase: 39.98% Trending: 72.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 59.67% • Very Strong

As of 2025-09-08

166,119

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:27 UTC

Genres

rockrock

Biography

Formed in 1985 by Genesis guitarist Mike Rutherford, Mike + the Mechanics featured a lineup including vocalist Paul Carrack and Paul Young. Their self-titled debut album in 1985 produced hits like "Silent Running (On Dangerous Ground)" and "All I Need Is a Miracle," setting the stage for their melodic pop sound. The band found further success with the 1988 album The Living Years, which included the number one hit "The Living Years." Following a series of releases and lineup changes, they returned in 2017 with their eighth album, Let Me Fly, and continued to revisit their classic hits with the 2019 release of Out of the Blue.

After a hiatus, Mike + the Mechanics returned in 2011 with The Road, featuring new vocalists Andrew Roachford and Tim Howar. They marked milestones like the 25th anniversary of The Living Years in 2014 and embarked on a North American tour in 2015. The band continued their journey with Let Me Fly in 2017, followed by the release of Out of the Blue in 2019. Led by Rutherford, the band's evolving lineup has maintained their signature sound, blending pop sensibilities with rock influences over the years.

Top Brand Affinities

Report Date: 2025-09-08

Mike + The Mechanics is already in the conversation with 25-34 & 45-64 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (4,459 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, ITV, Virgin Atlantic points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mike + The Mechanics score 0.46% — Low bucket.

Brand: Live NationBrand: ITVBrand: Virgin Atlantic

Followers:166,119

Engagements:772

Rate:0.5%

Posts:747

Avg Likes:759

Avg Comments:24

Avg Views:4,459

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 166,119 · Engagements 772 · Rate 0.5% Posts 747 · Views 4,459 · Avg Likes 759 · Avg Comments 24 · Avg Views 4,459	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 45-64: 28% 35-44: 28% 18-24: 13%	Largest: 25-34 (29%); next: 45-64 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (34%) UNITED KINGDOM (10%) BRAZIL (9%) CANADA (4%) GERMANY (3%)	Top regions: UNITED STATES (34%), UNITED KINGDOM (10%), BRAZIL (9%)
Platform Engagement	Instagram: 581 avg likes/post · Youtube: 4,459 avg views/post	Best reach: Youtube 4,459 avg views; best engagement: Instagram 581 avg likes

Top Brand Affinities

Live Nation

Score: 59.67

ITV

Score: 38.64

Virgin Atlantic

Score: 32.89

MOOG

Score: 31.54

Warner Music

Score: 23.49

Ampeg

Score: 23.03

Akg

Score: 18.56

Amazon Music

Score: 18.02

Sennheiser

Score: 17.03

British Airways

Score: 12.30

Sainsbury's

Score: 12.13

Pro Tools

Score: 10.98

Brand	Category	Score
Live Nation		59.67
ITV		38.64
Virgin Atlantic		32.89
MOOG		31.54
Warner Music		23.49
Ampeg		23.03
Akg		18.56
Amazon Music		18.02
Sennheiser		17.03
British Airways		12.30
Sainsbury's		12.13
Pro Tools		10.98
Costa Coffee		10.48
Hummel		9.68
DeLorean Motor Company		7.99
Columbia Pictures		7.70
Lufthansa		7.02
BBC		7.01
Marks & Spencer		6.94
NBC		6.52
Carlsberg		6.34
MTV		6.34
Bose		6.03
iHeartRadio Music Awards		5.53
Cadbury		5.31
Ableton		5.05
Warner Bros		4.98
Spotify Music		4.95
Heinz		4.86
ALDI		4.77
Pilsner Urquell		4.67
Paramount Pictures		4.67
Holden		4.48
Sega		4.42
Verizon		4.11
CNN		3.90
UEFA		3.78
Guinness		3.77
Showtime		3.71
Harrods		3.70
Lindt		3.67
Alfa Romeo		3.65
Aston Martin		3.59
Tesco		3.40
Leica		3.29
Jack Daniels		3.14
Rolls-Royce		3.11
NHL		3.05
McLaren		3.04
Boeing		2.99