Mike G
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
80,211
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:21 UTC
Genres
Biography
As a professional music writer, I have extensive experience in analyzing and critiquing various genres of music. With a keen ear for detail and a deep understanding of musical theory, I am able to provide insightful reviews and commentary on both popular and niche artists. My writing style is engaging and informative, making complex musical concepts accessible to a wide audience.
I have a passion for exploring the cultural and historical influences that shape music, allowing me to offer unique perspectives in my writing. Whether it's dissecting the production techniques of a chart-topping hit or delving into the lyrical themes of an indie album, I approach each piece with a fresh perspective and a dedication to delivering high-quality content. My writing is not only informative but also thought-provoking, sparking discussions and debates within the music community.
Mike G maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,707 avg views per post; Instagram functions as the community touchpoint. Affinity with Zumiez, Amazon Music, Live Nation makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,211 · Engagements 439 · Rate 0.5% Posts 503 · Views 2,803 · Avg Likes 417 · Avg Comments 32 · Avg Views 2,803 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 42% 13-17: 8% 35-44: 6% |
Largest: 18-24 (42%); next: 25-34 (42%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (61%) UNITED KINGDOM (7%) AUSTRALIA (3%) BRAZIL (3%) CANADA (3%) |
Top regions: UNITED STATES (61%), UNITED KINGDOM (7%), AUSTRALIA (3%) |
| Platform Engagement | Instagram: 283 avg likes/post · Tiktok: 2,707 avg views/post · Youtube: 96 avg views/post | Best reach: Tiktok 2,707 avg views; best engagement: Instagram 283 avg likes |
Top Brand Affinities
Zumiez
Amazon Music
Live Nation
True Religion
Champion
Akai
SoundCloud
DC Shoes
Supreme
Pro Tools
New Era
Tekken
| Brand | Category | Score |
|---|---|---|
| Zumiez | 28.61 | |
| Amazon Music | 22.61 | |
| Live Nation | 22.01 | |
| True Religion | 20.05 | |
| Champion | 12.99 | |
| Akai | 12.94 | |
| SoundCloud | 10.77 | |
| DC Shoes | 9.91 | |
| Supreme | 9.75 | |
| Pro Tools | 9.66 | |
| New Era | 9.38 | |
| Tekken | 9.06 | |
| Stüssy | 8.18 | |
| Ableton | 6.95 | |
| Taco Bell | 6.69 | |
| iHeartRadio Music Awards | 6.48 | |
| Hennessy | 6.47 | |
| Capcom | 6.41 | |
| Beats Electronics | 6.41 | |
| Comedy Central | 5.66 | |
| Kappa | 5.39 | |
| ESPN | 5.39 | |
| Hot Topic | 5.32 | |
| Sega | 5.12 | |
| Mortal Kombat | 4.98 | |
| Kodak | 4.80 | |
| Fallout | 4.77 | |
| Urban Outfitters | 4.57 | |
| Vans | 4.50 | |
| Coachella | 4.46 | |
| Timberland | 4.39 | |
| Sneakerhead | 4.27 | |
| Cartoon Network | 4.27 | |
| Los Angeles Lakers | 4.12 | |
| Nice Kicks | 4.07 | |
| Verizon | 3.94 | |
| MTV | 3.70 | |
| Coors | 3.59 | |
| Monster Beverage | 3.54 | |
| Carhartt | 3.48 | |
| Gatorade | 3.34 | |
| Spotify Music | 3.22 | |
| Gundam | 3.19 | |
| Sprite | 3.15 | |
| Acura | 3.11 | |
| Nintendo | 3.06 | |
| NBA | 2.90 | |
| WWE | 2.86 | |
| Xbox | 2.81 | |
| Nickelodeon | 2.60 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 613,737
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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572,512 | 93.28% |
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41,225 | 6.72% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















