Mike Cervello
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
50,081
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 11:39:42 UTC
Genres
Biography
Mike Cervello commands interest from 18-24 & 25-34 audiences in NETHERLANDS, UNITED STATES, GERMANY. With a heavily male (86%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (889 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Pioneer, Mixcloud, Trancefamily points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,081 · Engagements 445 · Rate 0.9% Posts 2,696 · Views 889 · Avg Likes 443 · Avg Comments 36 · Avg Views 889 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 38% 13-17: 6% 35-44: 2% |
Largest: 18-24 (54%); next: 25-34 (38%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
NETHERLANDS (15%) UNITED STATES (12%) GERMANY (6%) INDONESIA (6%) MEXICO (6%) |
Top regions: NETHERLANDS (15%), UNITED STATES (12%), GERMANY (6%) |
| Platform Engagement | Instagram: 398 avg likes/post · Youtube: 889 avg views/post | Best reach: Youtube 889 avg views; best engagement: Instagram 398 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Trancefamily
Tomorrowland
iHeartRaves
Phase One
Ableton
Launchpad
SoundCloud
Amazon Music
Akai
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Pioneer | 68.70 | |
| Mixcloud | 56.98 | |
| Trancefamily | 53.45 | |
| Tomorrowland | 47.35 | |
| iHeartRaves | 45.37 | |
| Phase One | 41.31 | |
| Ableton | 32.94 | |
| Launchpad | 26.23 | |
| SoundCloud | 19.59 | |
| Amazon Music | 13.58 | |
| Akai | 12.48 | |
| Sennheiser | 11.77 | |
| Pro Tools | 8.66 | |
| Beats Electronics | 8.49 | |
| Jagermeister | 8.43 | |
| Efteling | 8.00 | |
| Lollapalooza | 7.06 | |
| Spotify Music | 5.95 | |
| Coachella | 4.84 | |
| Grand Theft Auto | 4.45 | |
| Smirnoff | 4.13 | |
| Bacardi | 3.21 | |
| Stüssy | 3.13 | |
| MTV | 3.08 | |
| Pull&Bear | 2.68 | |
| musical.ly | 2.62 | |
| Heineken | 2.48 | |
| Carhartt | 2.46 | |
| Red Bull | 2.45 | |
| Vans | 2.33 | |
| The North Face | 2.11 | |
| Supreme | 2.09 | |
| Dr. Martens | 2.03 | |
| Jack Daniels | 2.03 | |
| Call of Duty | 2.02 | |
| A Game of Tones | 2.00 | |
| Sneakerhead | 1.94 | |
| Guess | 1.92 | |
| Tinder | 1.90 | |
| Puma | 1.90 | |
| Budweiser | 1.85 | |
| Sony | 1.76 | |
| Ray-Ban | 1.76 | |
| Ubisoft | 1.75 | |
| Maserati | 1.73 | |
| Lamborghini | 1.66 | |
| GoPro | 1.65 | |
| Nike | 1.65 | |
| Adobe | 1.64 | |
| Bershka | 1.58 |
Official Profiles
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LoginArtist: Mike Cervello
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















