Mike and The Moonpies
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
44,652
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:45:11 UTC
Genres
Biography
Mike and The Moonpies resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 2,240 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ariat, Miller Lite, Houston Livestock Show and Rodeo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,652 · Engagements 2,240 · Rate 5.0% Posts 1,570 · Views 0 · Avg Likes 2,240 · Avg Comments 0 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 32% 45-64: 18% 18-24: 12% |
Largest: 25-34 (37%); next: 35-44 (32%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (94%) CANADA (1%) UNITED KINGDOM (1%) BRAZIL (0%) AUSTRALIA (0%) |
Top regions: UNITED STATES (94%), CANADA (1%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 2,240 avg likes/post | best engagement: Instagram 2,240 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Houston Livestock Show and Rodeo
Ampeg
Coors
Grammy Award
Crown Royal
Amazon Music
Tagaz
Southwest Airlines
Bud Light
Barstool Sports
| Brand | Category | Score |
|---|---|---|
| Ariat | 49.89 | |
| Miller Lite | 43.40 | |
| Houston Livestock Show and Rodeo | 39.69 | |
| Ampeg | 33.51 | |
| Coors | 27.05 | |
| Grammy Award | 21.98 | |
| Crown Royal | 18.24 | |
| Amazon Music | 16.35 | |
| Tagaz | 15.70 | |
| Southwest Airlines | 14.32 | |
| Bud Light | 14.19 | |
| Barstool Sports | 12.85 | |
| Dr Pepper | 12.53 | |
| Jim Beam | 11.19 | |
| Jameson | 9.95 | |
| Margaritaville | 9.15 | |
| Busch | 8.95 | |
| Cadillac | 8.02 | |
| NBC | 7.76 | |
| Pro Tools | 7.70 | |
| Bonneville | 7.61 | |
| Paramount Pictures | 7.57 | |
| Spotify Music | 7.49 | |
| Kroger | 7.45 | |
| Budweiser | 7.35 | |
| Verizon | 6.51 | |
| iHeartRadio Music Awards | 5.64 | |
| Carhartt | 5.62 | |
| Chick-fil-A | 5.46 | |
| GMC | 5.31 | |
| Jack Daniels | 5.24 | |
| Harley-Davidson | 5.10 | |
| Kickstarter | 4.94 | |
| Pilsner Urquell | 4.92 | |
| ESPN | 4.75 | |
| Showtime | 4.21 | |
| Gatorade | 4.18 | |
| Taco Bell | 3.99 | |
| FedEx | 3.80 | |
| Chevrolet | 3.54 | |
| Paypal | 3.54 | |
| Ford | 3.47 | |
| Jeep | 3.39 | |
| Walmart | 3.36 | |
| NFL | 3.34 | |
| NHL | 3.22 | |
| Emporium | 3.12 | |
| Airbnb | 3.04 | |
| Dodge | 2.92 | |
| PetSmart | 2.92 |
Official Profiles
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LoginArtist: Mike and The Moonpies
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 24,860
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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19,942 | 80.22% |
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4,918 | 19.78% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Mike and The Moonpies, The Wilder Blue | HiCo Hall | Hico, United States | |
| 2025-12-20 03:00 UTC | Mike and The Moonpies, The Wilder Blue | Stable Hall | San Antonio, United States | |
| 2025-12-21 03:00 UTC | Mike and The Moonpies, The Wilder Blue, Silverada | Longhorn Ballroom | Dallas, United States |















