Mike and The Moonpies

Mike and The Moonpies

Country: US

Influence: 49.84% Fanbase: 22.68% Trending: 63.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 49.89% • Very Strong

As of 2025-09-09

44,652

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:45:11 UTC

Genres

countrycountrytexas countrycontemporary countryamericannew americanadeep new americanaroots americanaaustin americana

Biography

Mike and the Moonpies have officially rebranded as Silverado. The Texas-based country band made the announcement to fans on social media, signaling a fresh start for the group under their new name.

Mike and The Moonpies Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mike and The Moonpies resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 2,240 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ariat, Miller Lite, Houston Livestock Show and Rodeo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mike and The Moonpies score 5.02%Very Strong bucket.
Brand: AriatBrand: Miller LiteBrand: Houston Livestock Show and Rodeo
Followers:44,652
Engagements:2,240
Rate:5.0%
Posts:1,570
Views:0
Avg Likes:2,240
Avg Comments:0
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 44,652 · Engagements 2,240 · Rate 5.0%
Posts 1,570 · Views 0 · Avg Likes 2,240 · Avg Comments 0 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
35-44: 32%
45-64: 18%
18-24: 12%
Largest: 25-34 (37%); next: 35-44 (32%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (94%)
CANADA (1%)
UNITED KINGDOM (1%)
BRAZIL (0%)
AUSTRALIA (0%)
Top regions: UNITED STATES (94%), CANADA (1%), UNITED KINGDOM (1%)
Platform Engagement Instagram: 2,240 avg likes/post best engagement: Instagram 2,240 avg likes

Top Brand Affinities

Ariat
Score: 49.89
Miller Lite
Score: 43.40
Houston Livestock Show and Rodeo
Score: 39.69
Ampeg
Score: 33.51
Coors
Score: 27.05
Grammy Award
Score: 21.98
Crown Royal
Score: 18.24
Amazon Music
Score: 16.35
Tagaz
Score: 15.70
Southwest Airlines
Score: 14.32
Bud Light
Score: 14.19
Barstool Sports
Score: 12.85
Brand Category Score
Ariat 49.89
Miller Lite 43.40
Houston Livestock Show and Rodeo 39.69
Ampeg 33.51
Coors 27.05
Grammy Award 21.98
Crown Royal 18.24
Amazon Music 16.35
Tagaz 15.70
Southwest Airlines 14.32
Bud Light 14.19
Barstool Sports 12.85
Dr Pepper 12.53
Jim Beam 11.19
Jameson 9.95
Margaritaville 9.15
Busch 8.95
Cadillac 8.02
NBC 7.76
Pro Tools 7.70
Bonneville 7.61
Paramount Pictures 7.57
Spotify Music 7.49
Kroger 7.45
Budweiser 7.35
Verizon 6.51
iHeartRadio Music Awards 5.64
Carhartt 5.62
Chick-fil-A 5.46
GMC 5.31
Jack Daniels 5.24
Harley-Davidson 5.10
Kickstarter 4.94
Pilsner Urquell 4.92
ESPN 4.75
Showtime 4.21
Gatorade 4.18
Taco Bell 3.99
FedEx 3.80
Chevrolet 3.54
Paypal 3.54
Ford 3.47
Jeep 3.39
Walmart 3.36
NFL 3.34
NHL 3.22
Emporium 3.12
Airbnb 3.04
Dodge 2.92
PetSmart 2.92

Official Profiles

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Artist: Mike and The Moonpies

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mike and The Moonpies today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-18)

Total: 24,860

PLATFORM TOTAL %
Last.fm Last.fm 19,942 80.22%
Spotify Spotify 4,918 19.78%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 03:00 UTC Mike and The Moonpies, The Wilder Blue HiCo Hall Hico, United States
2025-12-20 03:00 UTC Mike and The Moonpies, The Wilder Blue Stable Hall San Antonio, United States
2025-12-21 03:00 UTC Mike and The Moonpies, The Wilder Blue, Silverada Longhorn Ballroom Dallas, United States

Trending Artist