mike.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,304,469
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 07:58:07 UTC
Genres
Biography
mike. reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (73%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (10,800 avg views per post); Instagram layers on depth and replies. The audience sits near Barstool Sports, Gillette, Miller Lite, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,304,469 · Engagements 5,723 · Rate 0.4% Posts 4,049 · Views 14,157 · Avg Likes 5,655 · Avg Comments 98 · Avg Views 14,157 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 29% 13-17: 7% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (29%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (62%) CANADA (7%) UNITED KINGDOM (4%) GERMANY (3%) NIGERIA (2%) |
Top regions: UNITED STATES (62%), CANADA (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 4,587 avg likes/post · Tiktok: 10,800 avg views/post · Youtube: 3,357 avg views/post | Best reach: Tiktok 10,800 avg views; best engagement: Instagram 4,587 avg likes |
Top Brand Affinities
Barstool Sports
Gillette
Miller Lite
Alphalete
Coors
Bud Light
Busch
Titleist
Houston Livestock Show and Rodeo
Free People
NHL
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Barstool Sports | 33.53 | |
| Gillette | 20.71 | |
| Miller Lite | 16.76 | |
| Alphalete | 15.16 | |
| Coors | 14.46 | |
| Bud Light | 11.77 | |
| Busch | 11.59 | |
| Titleist | 9.12 | |
| Houston Livestock Show and Rodeo | 8.57 | |
| Free People | 7.70 | |
| NHL | 7.58 | |
| Margaritaville | 7.37 | |
| Champion | 6.28 | |
| ESPN | 5.75 | |
| Kroger | 5.74 | |
| GMC | 5.69 | |
| Steve Madden | 5.61 | |
| Budweiser | 5.20 | |
| Lollapalooza | 5.14 | |
| Lululemon Athletica | 5.09 | |
| Taco Bell | 4.95 | |
| Verizon | 4.77 | |
| Chrysler | 4.68 | |
| Under Armour | 4.65 | |
| Nixon | 4.48 | |
| Carhartt | 4.44 | |
| Chick-fil-A | 4.10 | |
| Gatorade | 4.05 | |
| NFL | 4.05 | |
| Chipotle Mexican Grill | 4.01 | |
| NORDSTROM | 3.96 | |
| Hurley | 3.79 | |
| Heinz | 3.72 | |
| American Eagle | 3.69 | |
| Acura | 3.55 | |
| Bentley | 3.52 | |
| Coachella | 3.37 | |
| Abercrombie & Fitch | 3.29 | |
| Gymshark | 3.18 | |
| Oakley | 2.97 | |
| Showtime | 2.94 | |
| WWE | 2.91 | |
| Dodge | 2.89 | |
| Target | 2.89 | |
| Monster Beverage | 2.88 | |
| Sneakerhead | 2.83 | |
| Los Angeles Lakers | 2.70 | |
| Jeep | 2.68 | |
| Urban Outfitters | 2.52 | |
| SoundCloud | 2.50 |
Official Profiles
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LoginArtist: mike.
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
