MIIA

MIIA — pop artist from NO.

In February 2021, amidst the serene forest of Norway's coast, a newfound peace enveloped me, shedding the weight of anxiety and traumas that once defined me.…

Influence: 53.30% Fanbase: 24.01% Trending: 67.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 15.26% • Very Strong

As of 2025-09-08

1,117,211

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:50 UTC

Genres

popnorwegian pop

Biography

In February 2021, amidst the serene forest of Norway's coast, a newfound peace enveloped me, shedding the weight of anxiety and traumas that once defined me. Feeling a profound connection with myself and nature, it seemed as though Mother Earth was gently guiding me forward. In March, at my beloved grandparent's snowy mountain cabin, I embraced writing without self-judgment, igniting a sense of inner strength that led to the creation of "Oxide."

I am deeply grateful to my devoted fans for accompanying me on this journey of self-discovery and healing. With the release of my debut EP, "Inner Voices Speaking," I offer a glimpse into the stories that have shaped me, embracing honesty as a transformative force that unites our light and darkness. May my music continue to provide solace and empowerment, encouraging you to embrace your own inner light.

Top Brand Affinities

Report Date: 2025-09-08

MIIA has momentum with 18-24 & 25-34 audiences—particularly in NORWAY, BRAZIL, UNITED STATES. A heavily female (63%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 19,200 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Ableton, Nakd, Zalando signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MIIA score 0.20% — Low bucket.

Brand: AbletonBrand: NakdBrand: Zalando

Followers:1,117,211

Engagements:2,179

Rate:0.2%

Posts:1,296

Avg Likes:2,039

Avg Comments:128

Avg Views:24,955

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,117,211 · Engagements 2,179 · Rate 0.2% Posts 1,296 · Views 24,955 · Avg Likes 2,039 · Avg Comments 128 · Avg Views 24,955	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 10% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	NORWAY (28%) BRAZIL (18%) UNITED STATES (15%) INDONESIA (12%) THAILAND (9%)	Top regions: NORWAY (28%), BRAZIL (18%), UNITED STATES (15%)
Platform Engagement	Instagram: 572 avg likes/post · Tiktok: 19,200 avg views/post · Youtube: 5,755 avg views/post	Best reach: Tiktok 19,200 avg views; best engagement: Tiktok 1,156 avg likes

Top Brand Affinities

Ableton

Score: 15.26

Nakd

Score: 13.49

Zalando

Score: 10.02

Pioneer

Score: 7.94

Spotify Music

Score: 4.38

NBC

Score: 4.32

Daniel Wellington

Score: 3.91

SoundCloud

Score: 3.65

NARS Cosmetics

Score: 3.63

Final Fantasy

Score: 3.62

Coachella

Score: 3.43

Tinder

Score: 3.41

Brand	Category	Score
Ableton		15.26
Nakd		13.49
Zalando		10.02
Pioneer		7.94
Spotify Music		4.38
NBC		4.32
Daniel Wellington		3.91
SoundCloud		3.65
NARS Cosmetics		3.63
Final Fantasy		3.62
Coachella		3.43
Tinder		3.41
Lollapalooza		3.35
League of Legends		3.11
Showtime		2.77
Too Faced Cosmetics		2.70
Benefit Cosmetics		2.69
BBC		2.69
Marc Jacobs		2.65
Beats Electronics		2.64
Urban Outfitters		2.58
A Game of Tones		2.56
Kodak		2.42
Urban Decay Cosmetics		2.40
AMC		2.28
MTV		2.24
Tomorrowland		2.16
ASOS		2.15
Pokemon Go		2.05
Dr. Martens		2.04
Gymshark		2.03
H&M		1.96
Polaroid		1.96
Fujifilm		1.94
Fenty beauty		1.92
Chipotle Mexican Grill		1.90
Universal		1.89
OREO		1.86
Airbnb		1.83
Sunnies Studios		1.80
Sephora		1.79
Levi's		1.74
Chrysler		1.73
Nintendo		1.66
HBO		1.66
Vogue		1.65
Calvin Klein		1.65
Xiaomi		1.55
shein		1.53
Lush		1.53