Mihai Popoviciu

Mihai Popoviciu — electronic artist from RO.

Mihai Popoviciu, the Romanian producer and DJ, has spent over a decade crafting a distinctive sound marked by deep grooves and infectious energy. Whether…

Influence: 49.13% Fanbase: 25.11% Trending: 61.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 261.35% • Very Strong

As of 2025-09-09

47,360

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:21 UTC

Genres

electronicelectronicminimal tech housetech houseorganic housedeep houseeuropeanrominimal

Biography

Mihai Popoviciu, the Romanian producer and DJ, has spent over a decade crafting a distinctive sound marked by deep grooves and infectious energy. Whether spinning in underground clubs or commanding festival stages, his primary goal is to evoke joy and movement in his audience. With a unique quality that is instantly recognizable, Mihai's music exudes a sense of artistry and passion that has captivated listeners for years. For booking inquiries, contact [email protected].

Top Brand Affinities

Report Date: 2025-09-09

Mihai Popoviciu stands out with 25-34 & 35-44 audiences across ARGENTINA, ROMANIA, SPAIN. The profile is heavily male (73%), and content lands hardest on Instagram, where posts average 781 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Allen & Heath, Mixcloud, Pioneer, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mihai Popoviciu a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mihai Popoviciu score 1.65% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:47,360

Engagements:781

Rate:1.6%

Posts:480

Avg Likes:781

Avg Comments:38

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,360 · Engagements 781 · Rate 1.6% Posts 480 · Views 0 · Avg Likes 781 · Avg Comments 38 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 35-44: 27% 18-24: 14% 45-64: 4%	Largest: 25-34 (53%); next: 35-44 (27%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	ARGENTINA (13%) ROMANIA (11%) SPAIN (6%) UNITED STATES (5%) GERMANY (4%)	Top regions: ARGENTINA (13%), ROMANIA (11%), SPAIN (6%)
Platform Engagement	Instagram: 781 avg likes/post	best engagement: Instagram 781 avg likes

Top Brand Affinities

Allen & Heath

Score: 261.35

Mixcloud

Score: 126.51

Pioneer

Score: 98.43

Ableton

Score: 85.22

MOOG

Score: 69.79

Akai

Score: 33.38

Sennheiser

Score: 29.58

SoundCloud

Score: 28.51

Trancefamily

Score: 12.87

Tomorrowland

Score: 12.34

Amazon Music

Score: 8.45

Beats Electronics

Score: 8.12

Brand	Category	Score
Allen & Heath		261.35
Mixcloud		126.51
Pioneer		98.43
Ableton		85.22
MOOG		69.79
Akai		33.38
Sennheiser		29.58
SoundCloud		28.51
Trancefamily		12.87
Tomorrowland		12.34
Amazon Music		8.45
Beats Electronics		8.12
Absolut		7.88
Stüssy		7.54
Spotify Music		6.70
Jagermeister		6.52
Movistar		4.84
Garnier		4.03
Lollapalooza		3.94
Smirnoff		3.60
Campari		3.56
Heineken		3.46
Red Bull		2.88
Matrix		2.69
Aperol		2.66
Cafecito		2.27
Budweiser		2.24
musical.ly		2.22
Coachella		2.09
Fujifilm		1.73
The North Face		1.63
Oakley		1.60
Jack Daniels		1.57
Warner Bros		1.53
Ray-Ban		1.47
Cartier		1.44
GoPro		1.41
Yamaha		1.40
New Balance		1.38
Bellagio		1.35
Volkswagen		1.32
Pepsi		1.28
Polaroid		1.17
Guinness		1.16
Guess		1.16
Tesla Motors		1.14
Versace		1.12
Travelgram		1.08
Adobe		1.03
Coca-Cola		1.02