Midwife

Midwife — rock artist from US.

Madeline Johnston is a self-taught multi-instrumentalist and recording engineer based in Southern Colorado. She began her project, Midwife, while residing at…

Influence: 49.63% Fanbase: 17.16% Trending: 65.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-11-11

1,400

Social Media Followers

As of 2025-11-11

00:00:00

Hours Airplay

2025-12-31 19:37:46 UTC

Genres

rockrockalternativenu gazeindie rockinstrumentalexperimental guitar

Biography

Madeline Johnston is a self-taught multi-instrumentalist and recording engineer based in Southern Colorado. She began her project, Midwife, while residing at the DIY space Rhinoceropolis in 2014. Known for her emotionally charged experimental pop music, Johnston's sound, which she describes as "Heaven Metal," explores themes of grief and catharsis. With four albums released through The Flenser, her latest work, No Depression In Heaven, was released on September 6th, 2024. Johnston's performances are characterized by their ability to captivate audiences with her intricate and lush sonic landscapes.

Johnston, who spent over a decade honing her sound in Denver's artistic community, creates music that delves into the complexities of loss and its various manifestations. Her music has the power to evoke raw emotions and silence a room, showcasing her unique approach to blending heavy music elements with introspective songwriting. Through her work, Johnston invites listeners into her world, offering a glimpse into the depths of human emotion and the transformative power of music.

Top Brand Affinities

Report Date: 2025-11-11

Midwife indexes high with fans in the 25-34 range in key English-speaking markets. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,127 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Midwife when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Midwife score 6.93% — Very Strong bucket.

Followers:1,400

Engagements:97

Rate:6.9%

Posts:47

Avg Likes:97

Avg Comments:0

Avg Views:5,127

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,400 · Engagements 97 · Rate 6.9% Posts 47 · Views 5,127 · Avg Likes 97 · Avg Comments 0 · Avg Views 5,127	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 35-44: 20% 45-64: 18% 18-24: 8%	Largest: 25-34 (54%); next: 35-44 (20%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 5,127 avg views/post	Best reach: Youtube 5,127 avg views; best engagement: Youtube 97 avg likes