Midnvght

Midnvght — hip-hop & rap artist from US.

Jorge Aliaga, also known as Midnvght in the music world, is a 24-year-old Cuban-born artist based in Puerto Rico. Despite his young age, he is emerging as a…

Influence: 47.72% Fanbase: 16.51% Trending: 63.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 21.62% • Very Strong

As of 2025-09-09

184,751

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:32 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Jorge Aliaga, also known as Midnvght in the music world, is a 24-year-old Cuban-born artist based in Puerto Rico. Despite his young age, he is emerging as a promising talent in the urban music genre, collaborating on tracks like "Traficando" with Ele A El Dominio and Almighty, and "Respeto X Respeto" with fellow up-and-comer Dei V. Midnvght showcases versatility across various musical styles, aiding in the solidification of his growing reputation, alongside his involvement in significant upcoming projects.

Top Brand Affinities

Report Date: 2025-09-09

Midnvght resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, VENEZUELA, COLOMBIA. The demographic is heavily male (87%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 42,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with La Perla, New Era, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Midnvght score 11.30% — Very Strong bucket.

Brand: La PerlaBrand: New EraBrand: Amazon Music

Followers:184,751

Engagements:20,885

Rate:11.3%

Posts:90

Avg Likes:20,654

Avg Comments:333

Avg Views:61,022

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 184,751 · Engagements 20,885 · Rate 11.3% Posts 90 · Views 61,022 · Avg Likes 20,654 · Avg Comments 333 · Avg Views 61,022	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 12% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED STATES (73%) VENEZUELA (5%) COLOMBIA (4%) UNITED KINGDOM (4%) SPAIN (3%)	Top regions: UNITED STATES (73%), VENEZUELA (5%), COLOMBIA (4%)
Platform Engagement	Instagram: 18,512 avg likes/post · Tiktok: 42,700 avg views/post · Youtube: 18,322 avg views/post	Best reach: Tiktok 42,700 avg views; best engagement: Instagram 18,512 avg likes

Top Brand Affinities

La Perla

Score: 21.62

New Era

Score: 17.10

Amazon Music

Score: 14.43

Akai

Score: 12.23

Champion

Score: 11.36

Barber Shop Connect

Score: 10.88

Audemars Piguet

Score: 10.72

Andis

Score: 10.24

Pro Tools

Score: 9.37

Denny's

Score: 8.32

Sneaker News

Score: 7.61

Kappa

Score: 7.37

Brand	Category	Score
La Perla		21.62
New Era		17.10
Amazon Music		14.43
Akai		12.23
Champion		11.36
Barber Shop Connect		10.88
Audemars Piguet		10.72
Andis		10.24
Pro Tools		9.37
Denny's		8.32
Sneaker News		7.61
Kappa		7.37
Amway		6.62
Pic Collage		6.24
Timberland		6.01
iHeartRadio Music Awards		5.68
American Airlines		5.11
Ferragamo		4.78
Coach		4.58
Versace		4.40
Ableton		4.35
Kodak		4.10
FashionNova		4.09
American Eagle		3.89
Balenciaga		3.69
Cartier		3.55
SoundCloud		3.54
KTM		3.47
Walmart		2.87
Beats Electronics		2.85
Busch		2.85
The North Face		2.84
GIVENCHY		2.84
Urban Outfitters		2.78
Hennessy		2.76
Rolex		2.74
Forever 21		2.73
Bugatti		2.65
Lacoste		2.29
Sneakerhead		2.10
shein		2.10
Tomorrowland		2.04
Guess		1.98
Fendi		1.97
Chrysler		1.96
Bershka		1.95
Victoria's Secret		1.91
Armani		1.90
Puma		1.88
ASICS		1.75