Midnight Magic
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,068
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:32 UTC
Genres
Biography
Midnight Magic keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, FRANCE, MEXICO. The composition is heavily male (67%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 22,789 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Mixcloud, MOOG, Pioneer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,068 · Engagements 256 · Rate 1.8% Posts 652 · Views 22,789 · Avg Likes 245 · Avg Comments 20 · Avg Views 22,789 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 30% 35-44: 15% 45-64: 6% |
Largest: 25-34 (47%); next: 18-24 (30%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (34%) FRANCE (8%) MEXICO (8%) BRAZIL (6%) COLOMBIA (5%) |
Top regions: UNITED STATES (34%), FRANCE (8%), MEXICO (8%) |
| Platform Engagement | Instagram: 70 avg likes/post · Youtube: 22,789 avg views/post | Best reach: Youtube 22,789 avg views; best engagement: Youtube 175 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Pioneer
Akai
Ableton
Grindr
bonappetitmag
SoundCloud
HBO Max
Coachella
Amazon Music
REVOLVE
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 111.20 | |
| MOOG | 69.77 | |
| Pioneer | 25.19 | |
| Akai | 24.86 | |
| Ableton | 23.93 | |
| Grindr | 15.34 | |
| bonappetitmag | 14.20 | |
| SoundCloud | 12.10 | |
| HBO Max | 10.88 | |
| Coachella | 10.67 | |
| Amazon Music | 10.31 | |
| REVOLVE | 10.22 | |
| Alexander Wang | 10.18 | |
| All Saints | 10.16 | |
| Acne Studios | 10.06 | |
| Pro Tools | 9.59 | |
| Sennheiser | 9.41 | |
| Maison Margiela | 9.26 | |
| Marni | 9.17 | |
| Kickstarter | 8.78 | |
| JACQUEMUS | 8.04 | |
| Oculus | 7.65 | |
| Vivienne Westwood | 7.31 | |
| Alexander McQueen | 6.67 | |
| Spotify Music | 6.64 | |
| Tate Modern | 6.37 | |
| Macy's | 6.18 | |
| Lollapalooza | 6.05 | |
| Miu Miu | 6.00 | |
| Paramount Pictures | 5.97 | |
| MTV | 5.92 | |
| Loewe | 5.44 | |
| KARL LAGERFELD | 4.98 | |
| NBC | 4.92 | |
| Beats Electronics | 4.88 | |
| Vogue | 4.63 | |
| Leica | 4.19 | |
| Polaroid | 3.97 | |
| Urban Outfitters | 3.86 | |
| Showtime | 3.72 | |
| Dr. Martens | 3.53 | |
| Stüssy | 3.51 | |
| Pfizer | 3.50 | |
| Mulberry | 3.42 | |
| Campari | 3.32 | |
| Bacardi | 3.30 | |
| Columbia Pictures | 3.29 | |
| Summit Entertainment | 3.18 | |
| Gatorade | 3.14 | |
| Carhartt | 3.14 |
Official Profiles
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LoginArtist: Midnight Magic
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-21 03:00 UTC | Midnight Magic | Elsewhere | New York, United States | |
| 2025-12-21 03:00 UTC | Midnight Magic | Elsewhere - Zone One | New York, United States |
