Midge Ure
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
30,705
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:45:09 UTC
Genres
Biography
Throughout the 2000s, Ure continued to record solo albums, participate in Ultravox reunions, and collaborate on various projects, including the orchestral album Orchestrated in 2017. He remains active in the music industry, performing live and releasing retrospective collections of his work, including Soundtrack 1978-2019 in 2019. In 2023, Ure celebrated his 70th birthday with a special performance at London's Royal Albert Hall, which was later released as Live at the Royal Albert Hall in 2024.
Midge Ure reliably reaches 45-64 & 35-44 audiences in UNITED KINGDOM, GERMANY, UNITED STATES. The base is heavily male (77%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (968 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, ITV, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,705 · Engagements 707 · Rate 2.3% Posts 1,182 · Views 968 · Avg Likes 697 · Avg Comments 30 · Avg Views 968 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 40% 35-44: 34% 25-34: 16% 18-24: 7% |
Largest: 45-64 (40%); next: 35-44 (34%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED KINGDOM (37%) GERMANY (17%) UNITED STATES (8%) SPAIN (7%) POLAND (5%) |
Top regions: UNITED KINGDOM (37%), GERMANY (17%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 642 avg likes/post · Youtube: 968 avg views/post | Best reach: Youtube 968 avg views; best engagement: Instagram 642 avg likes |
Top Brand Affinities
MOOG
ITV
Mixcloud
Warner Music
Live Nation
Morrisons
Waitrose
Vivienne Westwood
Amazon Music
ASDA
DeLorean Motor Company
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| MOOG | 37.61 | |
| ITV | 27.19 | |
| Mixcloud | 24.23 | |
| Warner Music | 23.15 | |
| Live Nation | 21.81 | |
| Morrisons | 16.24 | |
| Waitrose | 11.83 | |
| Vivienne Westwood | 10.79 | |
| Amazon Music | 10.57 | |
| ASDA | 10.46 | |
| DeLorean Motor Company | 10.38 | |
| Marks & Spencer | 9.88 | |
| Sainsbury's | 9.46 | |
| Tate Modern | 9.08 | |
| BBC | 8.60 | |
| Selfridges | 8.28 | |
| Vauxhall | 7.73 | |
| Columbia Pictures | 6.67 | |
| MTV | 6.12 | |
| ALDI | 6.11 | |
| Paramount Pictures | 5.84 | |
| NBC | 5.58 | |
| Tesco | 5.50 | |
| Warner Bros | 5.29 | |
| Spotify Music | 5.12 | |
| Guinness | 5.11 | |
| Dr. Martens | 4.65 | |
| Ryanair | 4.62 | |
| Cadbury | 4.58 | |
| Ableton | 4.48 | |
| Alexander McQueen | 4.36 | |
| Heinz | 4.24 | |
| Leica | 3.59 | |
| Pfizer | 3.58 | |
| Baileys | 3.51 | |
| Harrods | 3.48 | |
| Lindt | 3.40 | |
| Rolls-Royce | 3.09 | |
| SoundCloud | 2.97 | |
| Star Wars | 2.92 | |
| Martini | 2.89 | |
| Philips | 2.85 | |
| Alfa Romeo | 2.84 | |
| Lollapalooza | 2.82 | |
| Citroen | 2.79 | |
| Aperol | 2.69 | |
| Jaguar | 2.62 | |
| McLaren | 2.57 | |
| Aston Martin | 2.45 | |
| Lego | 2.39 |
Official Profiles
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LoginArtist: Midge Ure
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Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 831,822
| PLATFORM | TOTAL | % | |
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509,490 | 61.25% |
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322,332 | 38.75% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Alice Cooper, Midge Ure | ÖVB-Arena | Bremen, Germany | |
| 2025-12-13 03:00 UTC | Alice Cooper, Midge Ure | Olympiahalle | Munich, Germany | |
| 2025-12-14 03:00 UTC | Alice Cooper, Midge Ure | Olympiahalle | Munich, Germany | |
| 2025-12-15 03:00 UTC | Alice Cooper, Midge Ure | Olympiahalle | Munich, Germany | |
| 2025-12-17 03:00 UTC | Alice Cooper, Midge Ure | Messe Erfurt | Erfurt, Germany | |
| 2025-12-18 03:00 UTC | Alice Cooper, Midge Ure | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | |
| 2025-12-20 03:00 UTC | Alice Cooper, Midge Ure | Lanxess Arena | Cologne, Germany | |
| 2025-12-21 03:00 UTC | Alice Cooper, Midge Ure | Lanxess Arena | Cologne, Germany | |
| 2026-01-17 03:00 UTC | Midge Ure | TVORNICA KULTURE | City of Zagreb, Croatia |















