Mid-Air Thief

Mid-Air Thief — rock artist from KR.

Mid-Air Thief, an enigmatic South Korean artist, blends elements of dream pop, folk, and electronic music to create a unique and ethereal sound. Their music is…

Influence: 52.68% Fanbase: 27.01% Trending: 65.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 47.47% • Very Strong

As of 2025-09-09

9,229

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:38:33 UTC

Genres

rockrockkorean indie rockfolk & traditionalsinger/songwriterfolktronica

Biography

Mid-Air Thief, an enigmatic South Korean artist, blends elements of dream pop, folk, and electronic music to create a unique and ethereal sound. Their music is characterized by lush layers of instrumentation, intricate melodies, and haunting vocals that create a mesmerizing and otherworldly listening experience. With a keen attention to detail and a knack for crafting intricate sonic landscapes, Mid-Air Thief has garnered critical acclaim for their innovative approach to music production.

Drawing inspiration from nature and the subconscious, Mid-Air Thief's music transports listeners to a dreamlike state where reality blurs with fantasy. Their songs are marked by a sense of introspection and introspective exploration, inviting listeners to immerse themselves in a world of sonic beauty and emotional depth. Through their genre-defying sound and experimental approach to music-making, Mid-Air Thief continues to push boundaries and captivate audiences with their mesmerizing and enchanting musical journey.

Top Brand Affinities

Report Date: 2025-09-09

Mid-Air Thief engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, SOUTH KOREA, UNITED KINGDOM. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (23,747 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ableton, MOOG, Akg, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mid-Air Thief score 7.11% — Very Strong bucket.

Brand: AbletonBrand: MOOGBrand: Akg

Followers:9,229

Engagements:656

Rate:7.1%

Posts:48

Avg Likes:656

Avg Comments:6

Avg Views:23,747

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,229 · Engagements 656 · Rate 7.1% Posts 48 · Views 23,747 · Avg Likes 656 · Avg Comments 6 · Avg Views 23,747	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 27% 13-17: 8% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (27%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (37%) SOUTH KOREA (18%) UNITED KINGDOM (6%) MEXICO (4%) RUSSIA (4%)	Top regions: UNITED STATES (37%), SOUTH KOREA (18%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 336 avg likes/post · Youtube: 23,747 avg views/post	Best reach: Youtube 23,747 avg views; best engagement: Instagram 336 avg likes

Top Brand Affinities

Ableton

Score: 47.47

MOOG

Score: 34.66

Akg

Score: 29.37

Pro Tools

Score: 20.60

Mixcloud

Score: 14.26

Sennheiser

Score: 13.94

SoundCloud

Score: 10.95

Amazon Music

Score: 8.96

Spotify Music

Score: 8.15

Kappa

Score: 6.41

Kickstarter

Score: 5.91

Beats Electronics

Score: 5.19

Brand	Category	Score
Ableton		47.47
MOOG		34.66
Akg		29.37
Pro Tools		20.60
Mixcloud		14.26
Sennheiser		13.94
SoundCloud		10.95
Amazon Music		8.96
Spotify Music		8.15
Kappa		6.41
Kickstarter		5.91
Beats Electronics		5.19
Kodak		4.45
Dr. Martens		4.01
Burger King		3.95
LG Group		3.88
Leica		3.68
Fujifilm		3.60
Showtime		3.53
Stüssy		3.25
Sprite		3.21
Coachella		3.14
Prismacolor		3.10
Supreme		2.82
Airbnb		2.67
Nintendo		2.51
Lollapalooza		2.49
Adobe		2.47
Nokia		2.32
Warner Bros		2.17
Paramount Pictures		2.03
Pixar		1.98
BBC		1.84
Guinness		1.77
Pepsi		1.70
Tesla Motors		1.59
Coca-Cola		1.54
Calvin Klein		1.48
The Olympic Games		1.41
Pandora		1.36
Pokemon		1.32
Polo Ralph Lauren		1.31
Cartier		1.29
Polaroid		1.18
NBA		1.16
Apple		1.02
Netflix		0.96
Canon		0.89
Vans		0.89
Levi's		0.89