MICHELLE

MICHELLE — pop artist from US.

MICHELLE, a band rooted in New York City, evolved from their buoyant R&B beginnings with projects like HEATWAVE and AFTER DINNER WE TALK DREAMS. As they toured…

Influence: 51.25% Fanbase: 24.00% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.40% • Very Strong

As of 2025-09-08

131,268

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:20 UTC

Genres

popindie popbedroom poppopr&b, funk & soulalternative r&bindie r&br&b/soulcontemporary r&b

Biography

MICHELLE, a band rooted in New York City, evolved from their buoyant R&B beginnings with projects like HEATWAVE and AFTER DINNER WE TALK DREAMS. As they toured with artists such as Gus Dapperton and Mitski across the U.S. and Europe, their perspective broadened. Renting a house in Ojai, California, for their latest album, Songs About You Specifically, the band found solitude and closeness in nature, leading to a shift in their music style towards starry shoegaze reveries and vulnerable lyrics.

The band's time in Ojai fostered a sense of communal closeness that translated into more honest and vulnerable songwriting. Songs on their new album delve into complicated desires, regrets, and moments of selfishness, reflecting the band's journey towards truth and authenticity. By disconnecting from distractions and embracing honesty, MICHELLE's latest work captures a sense of intimacy and introspection previously untapped in their music.

Top Brand Affinities

Report Date: 2025-09-08

MICHELLE resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The demographic is male-leaning (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 7,309 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Live Nation, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MICHELLE score 4.40% — Very Strong bucket.

Brand: Warner MusicBrand: Live NationBrand: Amazon Music

Followers:131,268

Engagements:5,778

Rate:4.4%

Posts:1,086

Avg Likes:5,707

Avg Comments:68

Avg Views:11,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 131,268 · Engagements 5,778 · Rate 4.4% Posts 1,086 · Views 11,205 · Avg Likes 5,707 · Avg Comments 68 · Avg Views 11,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 13-17: 8% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (53%) UNITED KINGDOM (5%) PHILIPPINES (4%) CANADA (4%) JAPAN (4%)	Top regions: UNITED STATES (53%), UNITED KINGDOM (5%), PHILIPPINES (4%)
Platform Engagement	Instagram: 4,782 avg likes/post · Tiktok: 7,309 avg views/post · Youtube: 3,896 avg views/post	Best reach: Tiktok 7,309 avg views; best engagement: Instagram 4,782 avg likes

Top Brand Affinities

Warner Music

Score: 24.40

Live Nation

Score: 23.90

Amazon Music

Score: 16.33

MOOG

Score: 16.07

Ableton

Score: 12.31

Mixcloud

Score: 11.86

Depop

Score: 11.57

Brandy Melville

Score: 11.52

Glossier

Score: 11.36

Pro Tools

Score: 9.88

Spotify Music

Score: 9.31

SoundCloud

Score: 9.09

Brand	Category	Score
Warner Music		24.40
Live Nation		23.90
Amazon Music		16.33
MOOG		16.07
Ableton		12.31
Mixcloud		11.86
Depop		11.57
Brandy Melville		11.52
Glossier		11.36
Pro Tools		9.88
Spotify Music		9.31
SoundCloud		9.09
Madewell		8.83
Coachella		8.78
Lollapalooza		8.37
Urban Outfitters		6.86
Coach		6.22
Kodak		6.05
Verizon		5.21
Dr. Martens		4.92
Free People		4.67
Paramount Pictures		4.61
American Eagle		4.52
Oculus		4.51
Anthropologie		4.28
iHeartRadio Music Awards		4.16
Polaroid		4.08
Beats Electronics		3.98
Tinder		3.69
Summit Entertainment		3.58
Taco Bell		3.45
Showtime		3.38
Fujifilm		3.28
Gatorade		3.27
OLD NAVY		3.16
Cartoon Network		3.14
Carhartt		3.05
MTV		2.96
Marc Jacobs		2.78
Jollibee		2.75
Pixar		2.74
Target		2.57
NBC		2.55
Busch		2.54
Nickelodeon		2.46
Chipotle Mexican Grill		2.44
ASOS		2.26
Airbnb		2.21
Vogue		2.21
Sunnies Studios		2.19

Official Profiles

Artist: MICHELLE

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-02-12 04:00 UTC	Michelle	Mitsubishi Electric HALLE	Düsseldorf, Germany	songkick.com awin1.com
2026-02-16 03:00 UTC	Michelle	Uber Arena	Berlin, Germany	songkick.com songkick.com awin1.com axs.com songkick.com songkick.com awin1.com